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Expansion for Legoland Windsor on the cards after Merlin submits 2024 masterplan
POSTED 15 Aug 2017 . BY Tom Anstey
The application is split into eight separate projects, with work to be carried out through to 2024 Credit: Royal Borough of Windsor and Maidenhead
Merlin Entertainments is planning a grand expansion of Legoland Windsor, after the operator filed a planning application to include new attractions and accommodation as part of an eight-year masterplan to develop the UK theme park.

The application – submitted to the Royal Borough of Windsor and Maidenhead, and Bracknell Forest Council – is split into eight separate projects, with work to be carried out through to 2024. Merlin is seeking full planning permission for the first four projects, with outline planning permission sought for the final four. The expansion will increase the size of the park by 450,000sq m (4.8m sq ft).

As seen at its other UK parks, most recently with Alton Towers, increasing accommodation to boost overnight stays is a key part of the plan, with project one being the development of a holiday village to include 65 semi-detached lodges and 20 ‘barrel’ style rooms. The holiday village will also include community and play facilities for guests.

The second phase of development will include a reconfiguration of Legoland’s car park.

In phase three, farm buildings on the park site will be repurposed from agricultural to back of house operations. Some of the land will also be used for the expanded accommodation and creation of a new access point for the existing car park.

Project four includes a complete redevelopment of Legoland’s entrance, with plans for a new admissions building, more toilets and a new entrance area for visitors, dubbed “The Beginning”.

Outline planning permission is being sought for what is currently called the “2019 attraction”. This is the fifth project and is made up of three “attractions zones”, with three new rides – one of which will be an indoor dark ride.

Project six will also be the creation of an indoor ride, with the new attraction built on the site of the park’s existing Haunted House.

The seventh part of the masterplan carries out further work on the park’s entrance, expanding its retail element with an extension to the existing Big Shop Lego at The Beginning.

The final part of the masterplan will include further expansion to the planned holiday village, with up to 300 new units built to form phases two and three of its expansion. This final part also includes two associated central facilities 'hub' buildings, landscaping and infrastructure works.

“The planning application was submitted in June and is currently pending,” said a council spokesperson, speaking to Attractions Management. “With a large project such as this it could take some time to finalise. We’d expect this to be wound up by the end of the year in terms of planning approval but we couldn’t put a date on something as large as this.”

Lichfields are acting as planning consultants for the proposed expansion. The Manser Practice are lead architects and designers. Stace Construction are handling project management, while Simpson Associates are structural engineers. Nichols Brown Webber are masterplanners and landscape architects.
85 accommodation units will be initially built as a holiday village, with later plans to include up to an additional 300 units Credit: Royal Borough of Windsor and Maidenhead
20 barrel style rooms are includes in project one Credit: Royal Borough of Windsor and Maidenhead
The expansion increases the park's size by 450,000sq m Credit: Royal Borough of Windsor and Maidenhead
RELATED STORIES
  Legoland performs for Merlin, but UK attractions struggle following terror attacks


New additions to its portfolio and strong performances from its Lego attractions have boosted revenues for Merlin Entertainments, though the operator says its attractions in the UK are suffering as a result of recent terror attacks in the country.
  Ninjago comes to Legoland Florida following multi-million dollar investment


Legoland has made a significant addition to its Florida resort with the launch of its new Ninjago World attraction.
  Forrec details 'best of' plan for Legoland New York


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  Legoland opens, launching Dubai Parks mega-resort


The Middle East’s long-awaited multi-billion-dollar theme park destination Dubai Parks and Resorts opened to the public for the first time today (31 October).
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NEWS
Expansion for Legoland Windsor on the cards after Merlin submits 2024 masterplan
POSTED 15 Aug 2017 . BY Tom Anstey
The application is split into eight separate projects, with work to be carried out through to 2024 Credit: Royal Borough of Windsor and Maidenhead
Merlin Entertainments is planning a grand expansion of Legoland Windsor, after the operator filed a planning application to include new attractions and accommodation as part of an eight-year masterplan to develop the UK theme park.

The application – submitted to the Royal Borough of Windsor and Maidenhead, and Bracknell Forest Council – is split into eight separate projects, with work to be carried out through to 2024. Merlin is seeking full planning permission for the first four projects, with outline planning permission sought for the final four. The expansion will increase the size of the park by 450,000sq m (4.8m sq ft).

As seen at its other UK parks, most recently with Alton Towers, increasing accommodation to boost overnight stays is a key part of the plan, with project one being the development of a holiday village to include 65 semi-detached lodges and 20 ‘barrel’ style rooms. The holiday village will also include community and play facilities for guests.

The second phase of development will include a reconfiguration of Legoland’s car park.

In phase three, farm buildings on the park site will be repurposed from agricultural to back of house operations. Some of the land will also be used for the expanded accommodation and creation of a new access point for the existing car park.

Project four includes a complete redevelopment of Legoland’s entrance, with plans for a new admissions building, more toilets and a new entrance area for visitors, dubbed “The Beginning”.

Outline planning permission is being sought for what is currently called the “2019 attraction”. This is the fifth project and is made up of three “attractions zones”, with three new rides – one of which will be an indoor dark ride.

Project six will also be the creation of an indoor ride, with the new attraction built on the site of the park’s existing Haunted House.

The seventh part of the masterplan carries out further work on the park’s entrance, expanding its retail element with an extension to the existing Big Shop Lego at The Beginning.

The final part of the masterplan will include further expansion to the planned holiday village, with up to 300 new units built to form phases two and three of its expansion. This final part also includes two associated central facilities 'hub' buildings, landscaping and infrastructure works.

“The planning application was submitted in June and is currently pending,” said a council spokesperson, speaking to Attractions Management. “With a large project such as this it could take some time to finalise. We’d expect this to be wound up by the end of the year in terms of planning approval but we couldn’t put a date on something as large as this.”

Lichfields are acting as planning consultants for the proposed expansion. The Manser Practice are lead architects and designers. Stace Construction are handling project management, while Simpson Associates are structural engineers. Nichols Brown Webber are masterplanners and landscape architects.
85 accommodation units will be initially built as a holiday village, with later plans to include up to an additional 300 units Credit: Royal Borough of Windsor and Maidenhead
20 barrel style rooms are includes in project one Credit: Royal Borough of Windsor and Maidenhead
The expansion increases the park's size by 450,000sq m Credit: Royal Borough of Windsor and Maidenhead
RELATED STORIES
Legoland performs for Merlin, but UK attractions struggle following terror attacks


New additions to its portfolio and strong performances from its Lego attractions have boosted revenues for Merlin Entertainments, though the operator says its attractions in the UK are suffering as a result of recent terror attacks in the country.
Ninjago comes to Legoland Florida following multi-million dollar investment


Legoland has made a significant addition to its Florida resort with the launch of its new Ninjago World attraction.
Forrec details 'best of' plan for Legoland New York


Merlin Entertainments has confirmed plans for a Legoland development in New York state, with its designer Forrec revealing to Attractions Management new details about the highly anticipated project.
Legoland opens, launching Dubai Parks mega-resort


The Middle East’s long-awaited multi-billion-dollar theme park destination Dubai Parks and Resorts opened to the public for the first time today (31 October).
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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