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NEWS
Alliance secures UK-wide leisure framework
POSTED 01 Mar 2017 . BY Deven Pamben
L-R: Cllr Hugh Evans, council leader; Paul Cluett, Alliance Leisure md; Jamie Groves, the council's head of facilities, assets and housing
Facility development specialist Alliance Leisure has been appointed to lead a new UK leisure framework, which could help providers around the country save cash and time when it comes to developing facilities in their area.

As Denbighshire County Council's partner in the scheme, Alliance Leisure will be at the forefront of the delivery of design, refurbishment, construction, equipping and development of leisure centres, theatres, play, recreation and sports facilities across the UK public sector. It will also provide marketing support.

The two organisations have worked together on eight projects over the past four years and are now offering their expertise through the model. They say that the framework will make it easier and more cost-effective for public sector providers to scope, develop and deliver physical leisure developments.

The framework, which is available until January 2021, has a potential value of £750m (US$923.5m, €874.7m), with the maximum cost of any project at £20m (US$24.6m, €23.3m).

It is open to any public sector organisation including local authorities, leisure trusts and private limited companies operating leisure facilities on behalf of UK public sector clients.

Alliance Leisure has selected a number of contractors, architects, specialist advisors and equipment suppliers, to provide services across a number of categories including; feasibility studies and business planning, design management and services, construction, sourcing and provision of private funding, marketing, branding and sales development and equipment provision.

Councillor Hugh Evans, leader of the county authority, said: “Traditionally, procuring development works is a costly and time consuming headache for local authority leisure providers. The framework will simplify the whole process making it more cost and time efficient. It will also ensure only suppliers with proven track records are engaged, mitigating the risk involved when selecting delivery partners to ensure value for money to the public sector.”
 
Sarah Watts, Alliance Leisure chief executive officer, said: “Denbighshire County Council is leading the way with this framework, which is focused on reducing costs and improving efficiencies for both the client and the contractor, ensuring a larger percentage of the client’s overall budget is allocated to the development project, rather than the procurement process. 
 
“The option to use the framework’s marketing services is also unique. Alliance Leisure is able to provide these services on an income-share basis, without the need for any upfront payment. The client is then only required to make payments when pre-agreed income targets are met.”
RELATED STORIES
  Watts and Cluett take principal ownership of Alliance Leisure


Sarah Watts and Paul Cluett have taken principal ownership of Alliance Leisure Services, with Watts in place as CEO and Cluett to be managing director.
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Alliance Leisure smoothed the way through design and build for clients in Doncaster and Cwmbran
  FEATURE: Promotional feature: Alliance Leisure


Part nine of a nine-part series Leisure centres have a way to increase their sales, income and reach without any financial Outlay, thanks to Alliance Leisure's ‘No Risk' package
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NEWS
Alliance secures UK-wide leisure framework
POSTED 01 Mar 2017 . BY Deven Pamben
L-R: Cllr Hugh Evans, council leader; Paul Cluett, Alliance Leisure md; Jamie Groves, the council's head of facilities, assets and housing
Facility development specialist Alliance Leisure has been appointed to lead a new UK leisure framework, which could help providers around the country save cash and time when it comes to developing facilities in their area.

As Denbighshire County Council's partner in the scheme, Alliance Leisure will be at the forefront of the delivery of design, refurbishment, construction, equipping and development of leisure centres, theatres, play, recreation and sports facilities across the UK public sector. It will also provide marketing support.

The two organisations have worked together on eight projects over the past four years and are now offering their expertise through the model. They say that the framework will make it easier and more cost-effective for public sector providers to scope, develop and deliver physical leisure developments.

The framework, which is available until January 2021, has a potential value of £750m (US$923.5m, €874.7m), with the maximum cost of any project at £20m (US$24.6m, €23.3m).

It is open to any public sector organisation including local authorities, leisure trusts and private limited companies operating leisure facilities on behalf of UK public sector clients.

Alliance Leisure has selected a number of contractors, architects, specialist advisors and equipment suppliers, to provide services across a number of categories including; feasibility studies and business planning, design management and services, construction, sourcing and provision of private funding, marketing, branding and sales development and equipment provision.

Councillor Hugh Evans, leader of the county authority, said: “Traditionally, procuring development works is a costly and time consuming headache for local authority leisure providers. The framework will simplify the whole process making it more cost and time efficient. It will also ensure only suppliers with proven track records are engaged, mitigating the risk involved when selecting delivery partners to ensure value for money to the public sector.”
 
Sarah Watts, Alliance Leisure chief executive officer, said: “Denbighshire County Council is leading the way with this framework, which is focused on reducing costs and improving efficiencies for both the client and the contractor, ensuring a larger percentage of the client’s overall budget is allocated to the development project, rather than the procurement process. 
 
“The option to use the framework’s marketing services is also unique. Alliance Leisure is able to provide these services on an income-share basis, without the need for any upfront payment. The client is then only required to make payments when pre-agreed income targets are met.”
RELATED STORIES
Watts and Cluett take principal ownership of Alliance Leisure


Sarah Watts and Paul Cluett have taken principal ownership of Alliance Leisure Services, with Watts in place as CEO and Cluett to be managing director.
FEATURE: Promotional feature: Alliance Leisure


Alliance Leisure smoothed the way through design and build for clients in Doncaster and Cwmbran
FEATURE: Promotional feature: Alliance Leisure


Part nine of a nine-part series Leisure centres have a way to increase their sales, income and reach without any financial Outlay, thanks to Alliance Leisure's ‘No Risk' package
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
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Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
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iPlayCo was established in 1999. [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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