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NEWS
Ardent revenue plummets in wake of DreamWorld tragedy
POSTED 09 Feb 2017 . BY Tom Anstey
Four people died at DreamWorld in October when two rafts on the park’s Thunder River rapids ride collided
Ardent Leisure has seen revenue fall by more than half following a fatal accident at its Dreamworld theme park on Australia’s Gold Coast last year.

Four people died in October when two rafts on the park’s Thunder River rapids ride collided. The park reopened on 10 December.

For the month of January, Ardent says its theme park division recorded revenues of AU$6.97m (US$5.33m, €4.98m, £4.26m), a decline of 50.4 per cent on previous figures, which a year earlier was AU$14.05m (€10m, £8.59m).

“This represents a steady increase in visitation against December 2016 which recorded a reduction of 63.0 per cent in revenues,” said a company statement.

“This consistent increase in visitation was largely due to the reopening of eight of the Big 9 Thrill Rides.”

December’s records were even harsher after the park’s reopening, with revenue from 10 to 31 December down 63 per cent to AU$3.66m (€2.62m, £2.23m).

The accident has caused a ripple effect for Australia’s theme parks, with Warner Bros Movie World, Sea World and Wet ‘n’ Wild all reporting significant drops in attendance – roughly 12 per cent across all the parks in the Queensland region.
RELATED STORIES
  Focus on fun for Ardent Leisure after operator sells off health club arm


Ardent Leisure is planning significant investment in its entertainment ventures after offloading its health club business in a AU$260m (US$198.3m, €175.6m, £150m) deal to private equity house Quadrant.
  FEC and theme park successes boost profits in latest earnings report for Ardent Leisure


Australian operator Ardent Leisure, which owns Dreamworld and WhiteWater World, AMF Bowling centres and a growing US FEC division, has posted net profits of AU$22.6m (US$16m, €14.1m, £11.2m) driven mainly by its US ventures.
  Deborah Thomas named new CEO of Ardent Leisure


Former magazine editor Deborah Thomas has replaced Greg Shaw as CEO of the Ardent Leisure Group following Shaw’s decision to retire after nearly 13 years in the role.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   

COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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NEWS
Ardent revenue plummets in wake of DreamWorld tragedy
POSTED 09 Feb 2017 . BY Tom Anstey
Four people died at DreamWorld in October when two rafts on the park’s Thunder River rapids ride collided
Ardent Leisure has seen revenue fall by more than half following a fatal accident at its Dreamworld theme park on Australia’s Gold Coast last year.

Four people died in October when two rafts on the park’s Thunder River rapids ride collided. The park reopened on 10 December.

For the month of January, Ardent says its theme park division recorded revenues of AU$6.97m (US$5.33m, €4.98m, £4.26m), a decline of 50.4 per cent on previous figures, which a year earlier was AU$14.05m (€10m, £8.59m).

“This represents a steady increase in visitation against December 2016 which recorded a reduction of 63.0 per cent in revenues,” said a company statement.

“This consistent increase in visitation was largely due to the reopening of eight of the Big 9 Thrill Rides.”

December’s records were even harsher after the park’s reopening, with revenue from 10 to 31 December down 63 per cent to AU$3.66m (€2.62m, £2.23m).

The accident has caused a ripple effect for Australia’s theme parks, with Warner Bros Movie World, Sea World and Wet ‘n’ Wild all reporting significant drops in attendance – roughly 12 per cent across all the parks in the Queensland region.
RELATED STORIES
Focus on fun for Ardent Leisure after operator sells off health club arm


Ardent Leisure is planning significant investment in its entertainment ventures after offloading its health club business in a AU$260m (US$198.3m, €175.6m, £150m) deal to private equity house Quadrant.
FEC and theme park successes boost profits in latest earnings report for Ardent Leisure


Australian operator Ardent Leisure, which owns Dreamworld and WhiteWater World, AMF Bowling centres and a growing US FEC division, has posted net profits of AU$22.6m (US$16m, €14.1m, £11.2m) driven mainly by its US ventures.
Deborah Thomas named new CEO of Ardent Leisure


Former magazine editor Deborah Thomas has replaced Greg Shaw as CEO of the Ardent Leisure Group following Shaw’s decision to retire after nearly 13 years in the role.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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