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NEWS
Irick to lead Brunswick’s burgeoning fitness arm
POSTED 30 Jan 2017 . BY Tom Walker
Jaime Irick has taken over Brunswick's fitness operations with 'immediate effect'
Brunswick Corporation has appointed Jaime Irick as president of the Fitness Division.

Irick will succeed Christopher Clawson, president of Life Fitness, who is leaving the company. Irick has taken up his new role “with immediate effect” and will report directly to Brunswick CEO Mark Schwabero.

He joins Brunswick following 14 years at General Electric (GE), where he most recently was chief commercial officer for Current, Powered by GE.

During his stint at GE, he worked across several business units anIrick to lead Brunswick’s burgeoning fitness armd served in a variety of roles of increasing responsibility, including corporate strategy and sales.

Graduating from the United States Military Academy at West Point, Irick is a qualified Airborne Ranger. He earned his MBA from Harvard Business School.

“Representing roughly 20 percent of Brunswick’s sales with leading products and brands in the global commercial fitness market, our fitness segment has grown in importance both within the company and the fitness industry,” Brunswick CEO Mark Schwabero said.

Brunswick has completed a number of high-profile acquisitions of fitness brands over the past 12 months – including Germany-based Indoor Cycling Group, equipment supplier Cybex International and active ageing specialist Scifit.
RELATED STORIES
  Life Fitness adds Indoor Cycling Group to brand portfolio


US-based Brunswick Corporation – the parent company of fitness equipment supplier Life Fitness – has acquired Germany-based Indoor Cycling Group (ICG) for an undisclosed sum.
  Life Fitness owner buys Cybex for US$195m


Brunswick Corporation has announced that it has acquired fitness supplier Cybex International for US$195m (€179m, £138m), with Cybex to join its Life Fitness Division portfolio of brands.
MORE NEWS
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Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

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NEWS
Irick to lead Brunswick’s burgeoning fitness arm
POSTED 30 Jan 2017 . BY Tom Walker
Jaime Irick has taken over Brunswick's fitness operations with 'immediate effect'
Brunswick Corporation has appointed Jaime Irick as president of the Fitness Division.

Irick will succeed Christopher Clawson, president of Life Fitness, who is leaving the company. Irick has taken up his new role “with immediate effect” and will report directly to Brunswick CEO Mark Schwabero.

He joins Brunswick following 14 years at General Electric (GE), where he most recently was chief commercial officer for Current, Powered by GE.

During his stint at GE, he worked across several business units anIrick to lead Brunswick’s burgeoning fitness armd served in a variety of roles of increasing responsibility, including corporate strategy and sales.

Graduating from the United States Military Academy at West Point, Irick is a qualified Airborne Ranger. He earned his MBA from Harvard Business School.

“Representing roughly 20 percent of Brunswick’s sales with leading products and brands in the global commercial fitness market, our fitness segment has grown in importance both within the company and the fitness industry,” Brunswick CEO Mark Schwabero said.

Brunswick has completed a number of high-profile acquisitions of fitness brands over the past 12 months – including Germany-based Indoor Cycling Group, equipment supplier Cybex International and active ageing specialist Scifit.
RELATED STORIES
Life Fitness adds Indoor Cycling Group to brand portfolio


US-based Brunswick Corporation – the parent company of fitness equipment supplier Life Fitness – has acquired Germany-based Indoor Cycling Group (ICG) for an undisclosed sum.
Life Fitness owner buys Cybex for US$195m


Brunswick Corporation has announced that it has acquired fitness supplier Cybex International for US$195m (€179m, £138m), with Cybex to join its Life Fitness Division portfolio of brands.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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