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NEWS
Record numbers of people explore Britain outside of London
POSTED 20 Jan 2017 . BY Tom Anstey
Tourists have been venturing outside of London in record numbers Credit: Shutterstock.com
New statistics from VisitBritain show that in the first nine months of 2016, a record number of tourists visited locations outside of London, with 12.2 million people visiting the regions around Britain.

A 4 per cent increase year-on-year in terms of visitors, spend by international visitors also rose to £5.9bn – an increase of 2 per cent.

For English regions outside of London, 4.9 million people visited from overseas, up 3 per cent on 2015’s figures.

The top two markets for visits to the English regions from January to September, outside of London, were Germany and France. Looking at longer haul markets, visits from the US to the regions were up 5 per cent to 903,000 and Canada up 15 per cent to 280,000.

In Wales, inbound visits increased 12 per cent, with 856,000 overseas visitors spending a record £367m – a 9 per cent increase.

For Scotland, overseas visitors spent £1.6bn during the period – a rise of 12 per cent. Visits also grew 4 per cent to 2.2 million, the strongest year to date since 2007.

VisitBritain’s latest inbound tourism forecast predicts further growth in 2017 with 38.1 million visits, up 4 per cent on 2016 which is likely to see about 36.7 million visits by year end overall.

“This country has so much to offer tourists from both home and abroad and we want to make it even easier for visitors to experience our world-class sights and attractions,” said tourism minister, Tracey Crouch.

“Our Tourism Action Plan and £40m Discover England Fund is helping to grow tourism to ensure that the benefits of this important industry are felt right across the country.”

RELATED STORIES
  New chairs appointed for British Tourist Authority and VisitEngland


Former Virgin Atlantic CEO Steve Ridgway and Shearings Leisure Group CEO Denis Wormwell have been placed at the head of Britain's tourism bodies, with Ridgway being named new VisitBritain and VisitEngland chair and Wormwell new chair of the VisitEngland Advisory Board.
  VisitBritain unveils partnerships in bid to attract Chinese travellers


Tourism agency VisitBritain has signed new partnership deals with two China-based travel sector giants as part of a strategy to attract more Chinese visitors to the UK.
  UK launches campaign to grow inbound tourism from the Gulf


The UK’s national tourism agency, VisitBritain, has launched a major new initiative to attract more inbound visitors from the Gulf.
  July breaks inbound tourism records for Britain


July 2016 has broken the record as the best month ever for inbound tourism, according to new figures released today (23 September).
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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NEWS
Record numbers of people explore Britain outside of London
POSTED 20 Jan 2017 . BY Tom Anstey
Tourists have been venturing outside of London in record numbers Credit: Shutterstock.com
New statistics from VisitBritain show that in the first nine months of 2016, a record number of tourists visited locations outside of London, with 12.2 million people visiting the regions around Britain.

A 4 per cent increase year-on-year in terms of visitors, spend by international visitors also rose to £5.9bn – an increase of 2 per cent.

For English regions outside of London, 4.9 million people visited from overseas, up 3 per cent on 2015’s figures.

The top two markets for visits to the English regions from January to September, outside of London, were Germany and France. Looking at longer haul markets, visits from the US to the regions were up 5 per cent to 903,000 and Canada up 15 per cent to 280,000.

In Wales, inbound visits increased 12 per cent, with 856,000 overseas visitors spending a record £367m – a 9 per cent increase.

For Scotland, overseas visitors spent £1.6bn during the period – a rise of 12 per cent. Visits also grew 4 per cent to 2.2 million, the strongest year to date since 2007.

VisitBritain’s latest inbound tourism forecast predicts further growth in 2017 with 38.1 million visits, up 4 per cent on 2016 which is likely to see about 36.7 million visits by year end overall.

“This country has so much to offer tourists from both home and abroad and we want to make it even easier for visitors to experience our world-class sights and attractions,” said tourism minister, Tracey Crouch.

“Our Tourism Action Plan and £40m Discover England Fund is helping to grow tourism to ensure that the benefits of this important industry are felt right across the country.”

RELATED STORIES
New chairs appointed for British Tourist Authority and VisitEngland


Former Virgin Atlantic CEO Steve Ridgway and Shearings Leisure Group CEO Denis Wormwell have been placed at the head of Britain's tourism bodies, with Ridgway being named new VisitBritain and VisitEngland chair and Wormwell new chair of the VisitEngland Advisory Board.
VisitBritain unveils partnerships in bid to attract Chinese travellers


Tourism agency VisitBritain has signed new partnership deals with two China-based travel sector giants as part of a strategy to attract more Chinese visitors to the UK.
UK launches campaign to grow inbound tourism from the Gulf


The UK’s national tourism agency, VisitBritain, has launched a major new initiative to attract more inbound visitors from the Gulf.
July breaks inbound tourism records for Britain


July 2016 has broken the record as the best month ever for inbound tourism, according to new figures released today (23 September).
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS