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Virtual designs enter the real world with new interactive HoloLens platform
POSTED 09 Nov 2016 . BY Kim Megson
Digital models can be anchored in the physical environment, so designers and engineers can walk around the project and examine it from any vantage point Credit: Trimble
SketchUp Viewer can dramatically improve collaboration, decision making, efficiency, quality, and safety by giving users the unique ability to bring digital content into the real world, real-time as part of their current workflow
– Lorraine Bardeen, general manager of Microsoft HoloLens
California software developer Trimble has launched the mixed-reality SketchUp Viewer platform for the Microsoft HoloLens, allowing architects to alter hologram images in the real world.

During a product launch presentation, architect Greg Lynn demonstrated how architects using HoloLens can experience SketchUp models in mixed reality as holograms placed in the real world and virtually inhabit and experience their designs. This enables them to view and analyse various different design scenarios in the context of the building’s physical environment.

According to Lynn, the technology – which is the first commercial application for the Microsoft HoloLens available in the Windows Store – will allow remote teams to review and collaborate in order to resolve constructability issues on projects in real time – a new paradigm he described as “Experiential Design Review.”

“This will bring the design to life and bridge the gap between the digital and physical,” he said. “Using this technology, I can make decisions at the moment of inception, shorten the design cycle and improve communication with my clients.”

Earlier this year, Lynn represented the United States at the 2016 Venice Biennale. He showcased how the Trimble technology allowed him to envision and plot dimensions for a drastic redesign of a Packard car factory in Detroit that has been abandoned for half a century, turning it into a new cultural and education complex.

Chris Keating, general manager of Trimble's SketchUp, said: “Empowering people to design and communicate better in 3D is part of our DNA. Across the SketchUp platform, we are dedicated to the idea that technology should get out of the way of our users. With SketchUp Viewer, we are taking another big step toward delivering the ultimate experience for designers and their clients – the experience of inhabiting their own work."

Lorraine Bardeen, general manager of Microsoft HoloLens, added: “We are thrilled to deliver new innovation to SketchUp, one of the most widely used applications in the architecture, engineering, construction and operations industry.

“SketchUp Viewer can dramatically improve collaboration, decision making, efficiency, quality, and safety by giving users the unique ability to bring digital content into the real world, real-time as part of their current workflow."

With SketchUp Viewer, users can view models that have been published to their HoloLens device, browse and download models from Trimble's 3D Warehouse or pull project files down from Trimble Connect – a cloud-based collaboration platform. Then, in Tabletop mode, models can be scaled, moved and rotated as needed to best fit the available space or specific design review requirements. Models can be anchored and re-anchored in the physical environment, so designers and engineers can walk around the project and examine it from any vantage point.

Questions of dimensions and scale can be addressed using SketchUp Viewer Credit: Trimble
The developers of Microsoft HoloLens believe it can be widely used in the architecture, engineering, construction and operations industries Credit: Trimble
The HoloLens allows the user to inhabit their design Credit: Trimble
RELATED STORIES
  Hololens gets first public outing as part of new Mars experience at Kennedy Space Center


Legendary astronaut Buzz Aldrin was among the first to try out Microsoft’s Hololens technology for the first time in a visitor attraction, with a new exhibition at the Florida’s Kennedy Space Center allowing visitors to virtually explore the surface of Mars.
  EXCLUSIVE: New virtual reality platform for architecture from NBBJ, plus Bruce Wright of SB Architects talks to CLAD about VR


The potential of VR has won the attention of global studio NBBJ, who this week announced a business partnership with tech startup Visual Vocal to incubate and develop a VR productivity platform that will initially be exclusive to them, before being made available to other architects. The firm claim they are the first design studio to support a VR startup inside their own offices.
  Hololens on sale to developers with US$3,000 price tag


Microsoft has made its Hololens developer kit available for pre-order at a price of US$3,000 (€2,750, £2,150) ahead of the technology’s public release.
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NEWS
Virtual designs enter the real world with new interactive HoloLens platform
POSTED 09 Nov 2016 . BY Kim Megson
Digital models can be anchored in the physical environment, so designers and engineers can walk around the project and examine it from any vantage point Credit: Trimble
SketchUp Viewer can dramatically improve collaboration, decision making, efficiency, quality, and safety by giving users the unique ability to bring digital content into the real world, real-time as part of their current workflow
– Lorraine Bardeen, general manager of Microsoft HoloLens
California software developer Trimble has launched the mixed-reality SketchUp Viewer platform for the Microsoft HoloLens, allowing architects to alter hologram images in the real world.

During a product launch presentation, architect Greg Lynn demonstrated how architects using HoloLens can experience SketchUp models in mixed reality as holograms placed in the real world and virtually inhabit and experience their designs. This enables them to view and analyse various different design scenarios in the context of the building’s physical environment.

According to Lynn, the technology – which is the first commercial application for the Microsoft HoloLens available in the Windows Store – will allow remote teams to review and collaborate in order to resolve constructability issues on projects in real time – a new paradigm he described as “Experiential Design Review.”

“This will bring the design to life and bridge the gap between the digital and physical,” he said. “Using this technology, I can make decisions at the moment of inception, shorten the design cycle and improve communication with my clients.”

Earlier this year, Lynn represented the United States at the 2016 Venice Biennale. He showcased how the Trimble technology allowed him to envision and plot dimensions for a drastic redesign of a Packard car factory in Detroit that has been abandoned for half a century, turning it into a new cultural and education complex.

Chris Keating, general manager of Trimble's SketchUp, said: “Empowering people to design and communicate better in 3D is part of our DNA. Across the SketchUp platform, we are dedicated to the idea that technology should get out of the way of our users. With SketchUp Viewer, we are taking another big step toward delivering the ultimate experience for designers and their clients – the experience of inhabiting their own work."

Lorraine Bardeen, general manager of Microsoft HoloLens, added: “We are thrilled to deliver new innovation to SketchUp, one of the most widely used applications in the architecture, engineering, construction and operations industry.

“SketchUp Viewer can dramatically improve collaboration, decision making, efficiency, quality, and safety by giving users the unique ability to bring digital content into the real world, real-time as part of their current workflow."

With SketchUp Viewer, users can view models that have been published to their HoloLens device, browse and download models from Trimble's 3D Warehouse or pull project files down from Trimble Connect – a cloud-based collaboration platform. Then, in Tabletop mode, models can be scaled, moved and rotated as needed to best fit the available space or specific design review requirements. Models can be anchored and re-anchored in the physical environment, so designers and engineers can walk around the project and examine it from any vantage point.

Questions of dimensions and scale can be addressed using SketchUp Viewer Credit: Trimble
The developers of Microsoft HoloLens believe it can be widely used in the architecture, engineering, construction and operations industries Credit: Trimble
The HoloLens allows the user to inhabit their design Credit: Trimble
RELATED STORIES
Hololens gets first public outing as part of new Mars experience at Kennedy Space Center


Legendary astronaut Buzz Aldrin was among the first to try out Microsoft’s Hololens technology for the first time in a visitor attraction, with a new exhibition at the Florida’s Kennedy Space Center allowing visitors to virtually explore the surface of Mars.
EXCLUSIVE: New virtual reality platform for architecture from NBBJ, plus Bruce Wright of SB Architects talks to CLAD about VR


The potential of VR has won the attention of global studio NBBJ, who this week announced a business partnership with tech startup Visual Vocal to incubate and develop a VR productivity platform that will initially be exclusive to them, before being made available to other architects. The firm claim they are the first design studio to support a VR startup inside their own offices.
Hololens on sale to developers with US$3,000 price tag


Microsoft has made its Hololens developer kit available for pre-order at a price of US$3,000 (€2,750, £2,150) ahead of the technology’s public release.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
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COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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ATTRACTIONS MANAGEMENT NEWS
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