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NEWS
ECB doubles its investment to bring cricket to state school children
POSTED 03 Nov 2016 . BY Matthew Campelli
Chance to Shine has engaged three million state school children over 11 years
More than half a million school children a year will have the opportunity to participate in cricket as a result of the England and Wales Cricket Board (ECB) doubling its investment in the Chance to Shine programme.

From October 2017, cricket’s national governing body will plough at least £2.5m into the children’s cricket charity, from the £1.25m annual donation it used to pledge.

The new investment means that from 2017/18, more than 500,000 kids from state schools will be exposed to professional cricket coaching funded by Chance to Shine, expanding the charity’s current reach of 300,000.

More children are expected to benefit as a result of support packages and training delivered to school teachers.

According to the ECB, the move will “capitalise on new interest in the sport” which is likely to be ignited by the nation hosting the ICC Champions Trophy and Women’s World Cup in 2017, and the World Cup and home Ashes series in 2019.

To help galvanise Chance to Shine’s efforts to generate income from private fundraising, the ECB has also pledged to match donor contributions of up to £500,000 per year.

Matt Dwyer, director of participation and growth at the ECB, said that the partnership would introduce more children to cricket and encourage engagement with local clubs.

“We believe cricket is uniquely placed to enrich the lives of young people, whether that be through the development of nine of the 10 fundamental movement skills, the fact that we are the only sport that incorporates our values into the official rules of the game, or the fact that cricket can deliver so many in-class curriculum outcomes,” he added.

Chance to Shine chief executive Luke Swanson said the agreement will “dramatically expand cricket’s presence in primary schools”.

In addition, the ECB and Chance to Shine will develop a new primary schools programme over the next 12 months, which will be delivered in partnership with the 39 county cricket boards in England and Wales.

The partners have agreed to “three core objectives” for the programme: to give young people a “great first experience of cricket”; the support teachers to build a sustainable culture in state schools; and help young people learn life skills.

Since 2005, Chance to Shine has reached 12,000 state schools and more than three million young people.
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The launch of a new-look eight-team Twenty20 competition has been agreed by cricket’s governing body in an attempt to “drive interest and participation”.
  Women’s Super League kicks off with 4,000 spectators


More than 4,000 spectators watched the inaugural round of Kia Women’s Super League cricket matches over the weekend – surpassing the expectations of the England and Wales Cricket Board (ECB).
  ECB cuts grassroots and county funding


England and Wales Cricket Board (ECB) funding for grassroots cricket and First Class Counties has been slashed in favour of increasing financial backing for the England Teams.
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NEWS
ECB doubles its investment to bring cricket to state school children
POSTED 03 Nov 2016 . BY Matthew Campelli
Chance to Shine has engaged three million state school children over 11 years
More than half a million school children a year will have the opportunity to participate in cricket as a result of the England and Wales Cricket Board (ECB) doubling its investment in the Chance to Shine programme.

From October 2017, cricket’s national governing body will plough at least £2.5m into the children’s cricket charity, from the £1.25m annual donation it used to pledge.

The new investment means that from 2017/18, more than 500,000 kids from state schools will be exposed to professional cricket coaching funded by Chance to Shine, expanding the charity’s current reach of 300,000.

More children are expected to benefit as a result of support packages and training delivered to school teachers.

According to the ECB, the move will “capitalise on new interest in the sport” which is likely to be ignited by the nation hosting the ICC Champions Trophy and Women’s World Cup in 2017, and the World Cup and home Ashes series in 2019.

To help galvanise Chance to Shine’s efforts to generate income from private fundraising, the ECB has also pledged to match donor contributions of up to £500,000 per year.

Matt Dwyer, director of participation and growth at the ECB, said that the partnership would introduce more children to cricket and encourage engagement with local clubs.

“We believe cricket is uniquely placed to enrich the lives of young people, whether that be through the development of nine of the 10 fundamental movement skills, the fact that we are the only sport that incorporates our values into the official rules of the game, or the fact that cricket can deliver so many in-class curriculum outcomes,” he added.

Chance to Shine chief executive Luke Swanson said the agreement will “dramatically expand cricket’s presence in primary schools”.

In addition, the ECB and Chance to Shine will develop a new primary schools programme over the next 12 months, which will be delivered in partnership with the 39 county cricket boards in England and Wales.

The partners have agreed to “three core objectives” for the programme: to give young people a “great first experience of cricket”; the support teachers to build a sustainable culture in state schools; and help young people learn life skills.

Since 2005, Chance to Shine has reached 12,000 state schools and more than three million young people.
RELATED STORIES
ECB agrees new T20 format to ‘drive participation’


The launch of a new-look eight-team Twenty20 competition has been agreed by cricket’s governing body in an attempt to “drive interest and participation”.
Women’s Super League kicks off with 4,000 spectators


More than 4,000 spectators watched the inaugural round of Kia Women’s Super League cricket matches over the weekend – surpassing the expectations of the England and Wales Cricket Board (ECB).
ECB cuts grassroots and county funding


England and Wales Cricket Board (ECB) funding for grassroots cricket and First Class Counties has been slashed in favour of increasing financial backing for the England Teams.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS