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NEWS
C¥10bn BBC theme park planned for China
POSTED 28 Sep 2016 . BY Tom Anstey
Luneng Group – an offshoot of the State Grid Corporation of China – will use the BBC’s Top Gear and BBC Earth IPs for the new venture Credit: BBC
The BBC is teaming up with real estate developer Luneng Group to develop an amusement and leisure park on the island of Wenchang in the South China Sea at a cost of C¥10bn (US$1.5bn, €1.34bn, £1.15bn).

Luneng Group – an offshoot of the State Grid Corporation of China – will use the BBC’s Top Gear and BBC Earth IPs for the new venture, which is expected to attract five million visitors a year when it opens in 2019.

Covering 400,000sq m (4.3 million sq ft), details are sparse on what will be included in the giant park, but Luneng has confirmed the venture will feature a traditional theme park and a C¥1bn (US$15m, (€13.4m, £11.5m) waterpark by Proslide.

"I think nothing in the world would be similar to our Top Gear and BBC Earth concepts,” said Stephen Davies, BBC Worldwide's director of live entertainment. “It’s something which brings all areas of the world into one place, so in your visit, you experience the whole earth in one day."

Commenting on the plans, Zhou Tao, executive director of Luneng Commerce and Tourism, said that the plans fall in line with China’s theme park boom, especially in an area “hungry to be entertained”. He also said that the plans would drive the local economy, generating employment, encouraging extended visitor stays and encouraging international tourists to visit the region.
PROJECT PROFILE:

BBC theme park China
The BBC is teaming up with real estate developer Luneng Group to develop an amusement and leisure park on the island of Wenchang in the South China Sea at a cost of C¥10bn (US$1.5bn, €1.34bn, £1.15bn).


RELATED STORIES
  Exclusive: Forrec planning Top Gear, CBeebies attractions for BBC Worldwide


Global design firm Forrec is collaborating with BBC Worldwide on plans for fixed attractions based on some of the British broadcaster's most famous brands.
  BBC Ideas Service will make Britain 'the greatest cultural force in the world'


The BBC has laid out plans to work with the UK’s top arts and science institutions to make the region “the greatest cultural force in the world.”
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
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Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   

COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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Jobs    News   Products   Magazine   Subscribe
NEWS
C¥10bn BBC theme park planned for China
POSTED 28 Sep 2016 . BY Tom Anstey
Luneng Group – an offshoot of the State Grid Corporation of China – will use the BBC’s Top Gear and BBC Earth IPs for the new venture Credit: BBC
The BBC is teaming up with real estate developer Luneng Group to develop an amusement and leisure park on the island of Wenchang in the South China Sea at a cost of C¥10bn (US$1.5bn, €1.34bn, £1.15bn).

Luneng Group – an offshoot of the State Grid Corporation of China – will use the BBC’s Top Gear and BBC Earth IPs for the new venture, which is expected to attract five million visitors a year when it opens in 2019.

Covering 400,000sq m (4.3 million sq ft), details are sparse on what will be included in the giant park, but Luneng has confirmed the venture will feature a traditional theme park and a C¥1bn (US$15m, (€13.4m, £11.5m) waterpark by Proslide.

"I think nothing in the world would be similar to our Top Gear and BBC Earth concepts,” said Stephen Davies, BBC Worldwide's director of live entertainment. “It’s something which brings all areas of the world into one place, so in your visit, you experience the whole earth in one day."

Commenting on the plans, Zhou Tao, executive director of Luneng Commerce and Tourism, said that the plans fall in line with China’s theme park boom, especially in an area “hungry to be entertained”. He also said that the plans would drive the local economy, generating employment, encouraging extended visitor stays and encouraging international tourists to visit the region.
RELATED STORIES
Exclusive: Forrec planning Top Gear, CBeebies attractions for BBC Worldwide


Global design firm Forrec is collaborating with BBC Worldwide on plans for fixed attractions based on some of the British broadcaster's most famous brands.
BBC Ideas Service will make Britain 'the greatest cultural force in the world'


The BBC has laid out plans to work with the UK’s top arts and science institutions to make the region “the greatest cultural force in the world.”
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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