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NEWS
Peter Jackson wants to tell the story of a Maori island through augmented reality
POSTED 20 Sep 2016 . BY Tom Anstey
Jackson has been involved in development of several visitor attractions for New Zealand in recent years Credit: Matt Sayles/Invision/Press Association Images
Sir Peter Jackson continues to contribute to visitor experiences in his home country, with the New Zealand native now planning a digital project utilising augmented reality to teach visitors about the Maori inhabitants of Matiu-Somes Island.

The island – located within Wellington Harbour – would aim to create an experience where visitors could potentially explore the island using AR glasses, with digital overlays and images appearing as they learned what life was like for its Maori inhabitants.

"We are in the early stages of this journey together, but the idea potentially involves using various media, including digital storytelling and the latest in virtual and augmented reality technology, to tell stories about the Maori history of Wellington,” said Dominic Sheehan, general manager of Jackson's Wingnut Films Productions, speaking to the New Zealand Herald.

"We're looking forward to chatting to the trust and talking about how we can best work together," he added.

Maori tribe Taranaki Wh?nui ki Te Upoko o Te Ika took ownership of the island in 2009. Its management is shared between local government, the Department of Conservation and the tribe’s operational body.

The project is seeking funding support through the Government's Maori ICT Fund. Jackson has worked on several tourism ventures in the past several years, with his proposed movie museum in Wellington currently seeking approval, while the director also brought a World War One museum project to the city’s former Dominion Museum Building. Further afield, the set used for filming The Hobbit and The Lord of the Rings trilogies in Matamata has been turned into a visitor attraction, with Hobbiton one of New Zealand’s most popular tourist hotspots.

The island is accessible from several public locations, including downtown Wellington, Petone, Days Bay and Seatoun. As a visitor destination it is growing in popularity, welcoming more than 15,000 people last year.
RELATED STORIES
  Architects inspired by mythical fish for proposed design of Wellington Movie Museum


New Zealand practice Studio Pacific Architecture have developed alternative designs for a planned film museum in Wellington backed by Lord of the Rings director Peter Jackson.
  Sir Peter Jackson to invest millions in New Zealand movie museum


Sir Peter Jackson will invest millions of dollars into a blockbuster movie museum and convention centre in the film-maker’s hometown of Wellington, New Zealand.
  Peter Jackson turns eye towards World War One project


Director Peter Jackson is now focusing his attention on his World War One museum project at New Zealand’s former Dominion Museum Building in Wellington after completing the Hobbit movie trilogy.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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NEWS
Peter Jackson wants to tell the story of a Maori island through augmented reality
POSTED 20 Sep 2016 . BY Tom Anstey
Jackson has been involved in development of several visitor attractions for New Zealand in recent years Credit: Matt Sayles/Invision/Press Association Images
Sir Peter Jackson continues to contribute to visitor experiences in his home country, with the New Zealand native now planning a digital project utilising augmented reality to teach visitors about the Maori inhabitants of Matiu-Somes Island.

The island – located within Wellington Harbour – would aim to create an experience where visitors could potentially explore the island using AR glasses, with digital overlays and images appearing as they learned what life was like for its Maori inhabitants.

"We are in the early stages of this journey together, but the idea potentially involves using various media, including digital storytelling and the latest in virtual and augmented reality technology, to tell stories about the Maori history of Wellington,” said Dominic Sheehan, general manager of Jackson's Wingnut Films Productions, speaking to the New Zealand Herald.

"We're looking forward to chatting to the trust and talking about how we can best work together," he added.

Maori tribe Taranaki Wh?nui ki Te Upoko o Te Ika took ownership of the island in 2009. Its management is shared between local government, the Department of Conservation and the tribe’s operational body.

The project is seeking funding support through the Government's Maori ICT Fund. Jackson has worked on several tourism ventures in the past several years, with his proposed movie museum in Wellington currently seeking approval, while the director also brought a World War One museum project to the city’s former Dominion Museum Building. Further afield, the set used for filming The Hobbit and The Lord of the Rings trilogies in Matamata has been turned into a visitor attraction, with Hobbiton one of New Zealand’s most popular tourist hotspots.

The island is accessible from several public locations, including downtown Wellington, Petone, Days Bay and Seatoun. As a visitor destination it is growing in popularity, welcoming more than 15,000 people last year.
RELATED STORIES
Architects inspired by mythical fish for proposed design of Wellington Movie Museum


New Zealand practice Studio Pacific Architecture have developed alternative designs for a planned film museum in Wellington backed by Lord of the Rings director Peter Jackson.
Sir Peter Jackson to invest millions in New Zealand movie museum


Sir Peter Jackson will invest millions of dollars into a blockbuster movie museum and convention centre in the film-maker’s hometown of Wellington, New Zealand.
Peter Jackson turns eye towards World War One project


Director Peter Jackson is now focusing his attention on his World War One museum project at New Zealand’s former Dominion Museum Building in Wellington after completing the Hobbit movie trilogy.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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