Game of Thrones puts Northern Irish tourism on the map
POSTED 13 Sep 2016 . BY Tom Anstey
Game of Thrones averaged more than 7 million viewers an episode as it aired in the US when it aired in the US Credit: HBO
Millions of international Game of Thrones fans are expected to flock to Northern Ireland to see the show's signature sites after a tourism campaign reached more than 100 million people online.
Discover Northern Ireland teamed up with HBO – the show's producer – for its 2016 campaign, which was aiming to bring two million tourists to ‘The Real Westeros’ by the end of this year, up from a total of 1.9 million in 2015.
The campaign – rolled out to coincide with the show’s sixth season – featured a prominent rundown of filming locations in Northern Ireland and where to find them on its website, generating five million clicks and reaching an estimated 100 million plus people worldwide.
It is estimated that in the past year, Game of Thrones has generated £150m (US$199m, €177m) at the locations where the scenes were filmed.
Season seven of the hit HBO series will air in 2017, with more filming due over the winter months. Through the campaign, Northern Ireland’s tourist board has championed itself as the home of Game of Thrones, which is filmed primarily at Titanic Studios Belfast and 11 sites across Northern Ireland.
Among the sites fans of the series can visit, Northern Ireland includes The Iron Islands (Ballintoy Harbour), The Stormlands (Cushendun Caves), The King’s Road (Dark Hedges), Winterfell (Castle Ward) and Robb Stark’s Camp (Audley’s Field).
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Game of Thrones puts Northern Irish tourism on the map
POSTED 13 Sep 2016 . BY Tom Anstey
Game of Thrones averaged more than 7 million viewers an episode as it aired in the US when it aired in the US Credit: HBO
Millions of international Game of Thrones fans are expected to flock to Northern Ireland to see the show's signature sites after a tourism campaign reached more than 100 million people online.
Discover Northern Ireland teamed up with HBO – the show's producer – for its 2016 campaign, which was aiming to bring two million tourists to ‘The Real Westeros’ by the end of this year, up from a total of 1.9 million in 2015.
The campaign – rolled out to coincide with the show’s sixth season – featured a prominent rundown of filming locations in Northern Ireland and where to find them on its website, generating five million clicks and reaching an estimated 100 million plus people worldwide.
It is estimated that in the past year, Game of Thrones has generated £150m (US$199m, €177m) at the locations where the scenes were filmed.
Season seven of the hit HBO series will air in 2017, with more filming due over the winter months. Through the campaign, Northern Ireland’s tourist board has championed itself as the home of Game of Thrones, which is filmed primarily at Titanic Studios Belfast and 11 sites across Northern Ireland.
Among the sites fans of the series can visit, Northern Ireland includes The Iron Islands (Ballintoy Harbour), The Stormlands (Cushendun Caves), The King’s Road (Dark Hedges), Winterfell (Castle Ward) and Robb Stark’s Camp (Audley’s Field).
Northern Ireland urged to turn Game of Thrones set into visitor attraction POSTED 05 Aug 2015. BY Tom Anstey With Northern Ireland on a continued push of the Game of Thrones brand as a
means to increase tourism in the country, officials are calling for the set of the show’s ice
wall to be turned into a permanent visitor attraction.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
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