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NEWS
Northern Ireland ramps up Game of Thrones tourism push ahead of season five return
POSTED 02 Apr 2015 . BY Tom Anstey
The majority of Game of Thrones is shot in Northern Ireland Credit: HBO
Northern Ireland is looking to ramp up its Game of Thrones tourism push as international visitors flock to the country to see the show’s signature sites.

Season five of the hit HBO series will air this month worldwide, debuting on 12 April and offering Northern Ireland the chance to champion itself as the home of Game of Thrones, which is filmed primarily at Titanic Studios Belfast and 11 sites across Northern Ireland.

Among the sites fans of the series can visit, Northern Ireland includes The Iron Islands (Ballintoy Harbour), The Stormlands (Cushendun Caves), The King’s Road (Dark Hedges), Winterfell (Castle Ward) and Robb Stark’s Camp (Audley’s Field).

Northern Ireland’s tourist board offers a prominent rundown on the filming locations and where to find them on its website and last year ran an 11-week online campaign in Britain, the US, Canada, France, Germany, Spain, Italy, the Netherlands and Scandinavia, which generated one million clicks and is estimated to have reached about 100 million fans worldwide.

Discover Northern Ireland is teaming up with HBO for its 2015 campaign, which aims to bring more than two million tourists to ‘The Real Westeros’ by 2016 from a total of 1.8 million in 2013. It is estimated that in the past year, Game of Thrones has generated £87m (US$128m, €199.6m) at the locations where the scenes were filmed.
Northern Ireland offers tourists a guide to what it calls 'The Real Westeros' Credit: Visit Northern Ireland
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  Game of Thrones at the forefront of Northern Ireland tourism push


Northern ireland’s tourist board is planning to use hit TV show Game of Thrones – which was filmed in the country – in its quest to achieve record visitor numbers.
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Jobs    News   Products   Magazine   Subscribe
NEWS
Northern Ireland ramps up Game of Thrones tourism push ahead of season five return
POSTED 02 Apr 2015 . BY Tom Anstey
The majority of Game of Thrones is shot in Northern Ireland Credit: HBO
Northern Ireland is looking to ramp up its Game of Thrones tourism push as international visitors flock to the country to see the show’s signature sites.

Season five of the hit HBO series will air this month worldwide, debuting on 12 April and offering Northern Ireland the chance to champion itself as the home of Game of Thrones, which is filmed primarily at Titanic Studios Belfast and 11 sites across Northern Ireland.

Among the sites fans of the series can visit, Northern Ireland includes The Iron Islands (Ballintoy Harbour), The Stormlands (Cushendun Caves), The King’s Road (Dark Hedges), Winterfell (Castle Ward) and Robb Stark’s Camp (Audley’s Field).

Northern Ireland’s tourist board offers a prominent rundown on the filming locations and where to find them on its website and last year ran an 11-week online campaign in Britain, the US, Canada, France, Germany, Spain, Italy, the Netherlands and Scandinavia, which generated one million clicks and is estimated to have reached about 100 million fans worldwide.

Discover Northern Ireland is teaming up with HBO for its 2015 campaign, which aims to bring more than two million tourists to ‘The Real Westeros’ by 2016 from a total of 1.8 million in 2013. It is estimated that in the past year, Game of Thrones has generated £87m (US$128m, €199.6m) at the locations where the scenes were filmed.
Northern Ireland offers tourists a guide to what it calls 'The Real Westeros' Credit: Visit Northern Ireland
RELATED STORIES
Game of Thrones offers Oculus experience in new temporary exhibition


A new exhibition at the O2 Arena is using Oculus Rift to bring the Game of Thrones world to life like never before.
High tourism hopes for Scotland’s answer to Game of Thrones


VisitScotland hopes its recent tourism boom can be prolonged a major new television series set in the country, which is being billed as Scotland’s answer to Game of Thrones.
Game of Thrones at the forefront of Northern Ireland tourism push


Northern ireland’s tourist board is planning to use hit TV show Game of Thrones – which was filmed in the country – in its quest to achieve record visitor numbers.
MORE NEWS
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
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Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
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Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
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COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
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CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

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