Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Nuffield Health completes purchase of 35 Virgin Active sites
POSTED 01 Aug 2016 . BY Tom Walker
Nuffield’s green shield logo being installed at a Virgin Active club, signifying the beginning of the rebranding process
Nuffield Health has become the UK’s second largest fitness provider after completing a deal to acquire 35 Virgin Active clubs.

The deal, believed to be worth around £80m, increases the number of clubs in the not-for-profit healthcare company’s portfolio to 112 – second only to budget operator Pure Gym and its 150 sites.

A multi-million investment programme will now begin to turn the sites into Nuffield Health Fitness & Wellbeing Centres.

Plans include enhancing current facilities with the addition of medical clinics within a number of the gyms, featuring services such as physiotherapy, in-depth health assessments, nutritional therapy and private GP appointments.

Once up and running, the services will be made available to both non-members and members.

All 2,300 Virgin Active employees from the 35 clubs have been transferred over to Nuffield Health today, along with 120,000 members.

Steve Gray, Nuffield Health CEO said: “This marks an exciting milestone in our 59 year history and represents a significant next step in our strategy to provide a connected health and wellbeing offering.

“We will now be able to deliver much broader services such as physiotherapy, health assessments and nutritional therapy all under one roof, as well as provide our standard services such as fitness classes, personal training and swimming lessons.

“We can also offer a helpful link to our 31 Nuffield Health hospitals, with pay-as-you go treatment for all, without waiting lists.”

Aided by £330m of debt facilities it secured in October 2014, Nuffield has been gradually expanding its portfolio in recent times and last year purchased two prime health clubs on the doorstep of the City of London.

New Nuffield Health CEO Steve Gray has set about merging the charity’s wellbeing and hospital divisions to deliver a fully-integrated healthcare strategy, and the latest acquisition will significantly bolster this ambition.

From a Virgin Active perspective, the sale marks a continuation of its repositioning strategy to focus on premium clubs in metropolitan areas. Since being acquired by new owners Brait in April 2015, the chain has set its sights on growth in the Asia Pacific region and has begun reorganising its 61 remaining UK facilities into three core proposition pillars: high-end Collection clubs, big family clubs and racquets clubs.

Part of the proceeds from today's sale will be used to increase investment in Virgin Active's ongoing UK portfolio upgrade programme, as well as to aid the launch of a new £6.5m Collection club in Mansion House later this year.
RELATED STORIES
  Exclusive: Nuffield Health acquires 35 Virgin Active sites


Nuffield Health will today (14 June) announce that it has secured 35 sites from Virgin Active, as the health charity moves to significantly expand its national network of health clubs and hospitals.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Nuffield Health completes purchase of 35 Virgin Active sites
POSTED 01 Aug 2016 . BY Tom Walker
Nuffield’s green shield logo being installed at a Virgin Active club, signifying the beginning of the rebranding process
Nuffield Health has become the UK’s second largest fitness provider after completing a deal to acquire 35 Virgin Active clubs.

The deal, believed to be worth around £80m, increases the number of clubs in the not-for-profit healthcare company’s portfolio to 112 – second only to budget operator Pure Gym and its 150 sites.

A multi-million investment programme will now begin to turn the sites into Nuffield Health Fitness & Wellbeing Centres.

Plans include enhancing current facilities with the addition of medical clinics within a number of the gyms, featuring services such as physiotherapy, in-depth health assessments, nutritional therapy and private GP appointments.

Once up and running, the services will be made available to both non-members and members.

All 2,300 Virgin Active employees from the 35 clubs have been transferred over to Nuffield Health today, along with 120,000 members.

Steve Gray, Nuffield Health CEO said: “This marks an exciting milestone in our 59 year history and represents a significant next step in our strategy to provide a connected health and wellbeing offering.

“We will now be able to deliver much broader services such as physiotherapy, health assessments and nutritional therapy all under one roof, as well as provide our standard services such as fitness classes, personal training and swimming lessons.

“We can also offer a helpful link to our 31 Nuffield Health hospitals, with pay-as-you go treatment for all, without waiting lists.”

Aided by £330m of debt facilities it secured in October 2014, Nuffield has been gradually expanding its portfolio in recent times and last year purchased two prime health clubs on the doorstep of the City of London.

New Nuffield Health CEO Steve Gray has set about merging the charity’s wellbeing and hospital divisions to deliver a fully-integrated healthcare strategy, and the latest acquisition will significantly bolster this ambition.

From a Virgin Active perspective, the sale marks a continuation of its repositioning strategy to focus on premium clubs in metropolitan areas. Since being acquired by new owners Brait in April 2015, the chain has set its sights on growth in the Asia Pacific region and has begun reorganising its 61 remaining UK facilities into three core proposition pillars: high-end Collection clubs, big family clubs and racquets clubs.

Part of the proceeds from today's sale will be used to increase investment in Virgin Active's ongoing UK portfolio upgrade programme, as well as to aid the launch of a new £6.5m Collection club in Mansion House later this year.
RELATED STORIES
Exclusive: Nuffield Health acquires 35 Virgin Active sites


Nuffield Health will today (14 June) announce that it has secured 35 sites from Virgin Active, as the health charity moves to significantly expand its national network of health clubs and hospitals.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS