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Newmarket’s National Heritage Centre for Horseracing and Sporting Art enters final furlong
POSTED 26 May 2016 . BY Tom Anstey
The central exhibit is of a life-size horse that uses projection mapping to identify the bone structure, muscle groupings and anatomy of a thoroughbred horse Credit: Mather
25 years on from its inception, work is nearing completion on Newmarket’s £14m (US$20.4m, €18.2m) National Heritage Centre for Horseracing and Sporting Art, which sees the Palace building and stables transformed to create a state-of-the-art museum dedicated to the sport of horseracing.

Celebrating more than 350 years of sporting history, Mather & Co are behind the plans, which gained Heritage Lottery funding in 2012 to the tune of £4.25m (US$6.2m, €5.5m), with funding also coming from Forest Heath (£1.3m), Suffolk County Council (£1m), the Wellcome Trust and a number of private individuals.

As part of the multi-million pound transformation the historic Palace House will display a collection of sporting artwork dating back as far as the 17th century, while the Kings Yard stables will become home to exhibits telling the story behind racing. Rothschild Yard will also become the new home for charity organisation Retraining of Horses. The area will include small displays and interactive hands-on exhibits about the charity, as well as a viewing area where visitors can observe the horses being trained on-site.

“We’ve done full exhibition design across the site,” said Sam Withers, project designer for Mather speaking to Attractions Management. “Palace House has now been completed – that was phase one of the project. The main exhibition will be in the trainer’s house. The exhibition will look at the home of horseracing – Newmarket – and the development of horseracing as a sport."

According to Withers, interaction will be a key part of the centre, which will use a number of technologies to create an eye-catching experience.

“It’s a very immersive space,” she said. “The central exhibit is of a life-size horse that uses projection mapping to identify the bone structure, muscle groupings and anatomy of a thoroughbred horse. That’s one of a range of techniques we’ll be using to engross you in the experience.

“Right now they’re filming Pepper’s Ghost for an interactive exhibit where you’ll meet the likes of Clare Balding, Frankie DeTori and AP McCoy. They’re filming a horse in there too using the same technique.”

The project itself has been quite complex due to its historic setting and listed status of many of Newmarket’s buildings. Central to the new gallery spaces is the architecturally significant spine wall, the original external wall from the Trainer’s House. Using a considered design approach, Mather have created an object and graphic display which sits in front of the wall, exploring the history of the jumps and flats whilst interpreting and showcasing the wall itself as an exhibit.

“It’s quite a vast site,” continued Withers. “You can do it as a full day visit but then you’ve also got the different elements that you can go and pick up on if you’re there for the races.”

Now in the final stages, the National Heritage Centre for Horseracing and Sporting Art expects to open to the public in Q3 of 2016.
The Kings Yard stables will become home to interactive exhibits telling the story behind racing Credit: Mather
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  Lottery funding for horseracing museum vision


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NEWS
Newmarket’s National Heritage Centre for Horseracing and Sporting Art enters final furlong
POSTED 26 May 2016 . BY Tom Anstey
The central exhibit is of a life-size horse that uses projection mapping to identify the bone structure, muscle groupings and anatomy of a thoroughbred horse Credit: Mather
25 years on from its inception, work is nearing completion on Newmarket’s £14m (US$20.4m, €18.2m) National Heritage Centre for Horseracing and Sporting Art, which sees the Palace building and stables transformed to create a state-of-the-art museum dedicated to the sport of horseracing.

Celebrating more than 350 years of sporting history, Mather & Co are behind the plans, which gained Heritage Lottery funding in 2012 to the tune of £4.25m (US$6.2m, €5.5m), with funding also coming from Forest Heath (£1.3m), Suffolk County Council (£1m), the Wellcome Trust and a number of private individuals.

As part of the multi-million pound transformation the historic Palace House will display a collection of sporting artwork dating back as far as the 17th century, while the Kings Yard stables will become home to exhibits telling the story behind racing. Rothschild Yard will also become the new home for charity organisation Retraining of Horses. The area will include small displays and interactive hands-on exhibits about the charity, as well as a viewing area where visitors can observe the horses being trained on-site.

“We’ve done full exhibition design across the site,” said Sam Withers, project designer for Mather speaking to Attractions Management. “Palace House has now been completed – that was phase one of the project. The main exhibition will be in the trainer’s house. The exhibition will look at the home of horseracing – Newmarket – and the development of horseracing as a sport."

According to Withers, interaction will be a key part of the centre, which will use a number of technologies to create an eye-catching experience.

“It’s a very immersive space,” she said. “The central exhibit is of a life-size horse that uses projection mapping to identify the bone structure, muscle groupings and anatomy of a thoroughbred horse. That’s one of a range of techniques we’ll be using to engross you in the experience.

“Right now they’re filming Pepper’s Ghost for an interactive exhibit where you’ll meet the likes of Clare Balding, Frankie DeTori and AP McCoy. They’re filming a horse in there too using the same technique.”

The project itself has been quite complex due to its historic setting and listed status of many of Newmarket’s buildings. Central to the new gallery spaces is the architecturally significant spine wall, the original external wall from the Trainer’s House. Using a considered design approach, Mather have created an object and graphic display which sits in front of the wall, exploring the history of the jumps and flats whilst interpreting and showcasing the wall itself as an exhibit.

“It’s quite a vast site,” continued Withers. “You can do it as a full day visit but then you’ve also got the different elements that you can go and pick up on if you’re there for the races.”

Now in the final stages, the National Heritage Centre for Horseracing and Sporting Art expects to open to the public in Q3 of 2016.
The Kings Yard stables will become home to interactive exhibits telling the story behind racing Credit: Mather
RELATED STORIES
Mather to design new beer exhibition in Brussels


Design consultancy Mather has been awarded the contract for a new project in the heart of Brussels dedicated to Belgian beers.
Mather to design £7.7m Royal Mint visitor centre


Design consultancy Mather has been awarded the contract for the upcoming £7.7m (US$11.3m, €10.6m) interactive visitor centre at the Royal Mint in Llantrisant, Wales.
Lottery funding for horseracing museum vision


The Heritage Lottery Fund has awarded £4.2m towards the proposed redevelopment of the Palace House site, Newmarket, into the Home of Horseracing National Heritage Centre.
Mather and Co announces latest contract win


Cheshire-based consulting firm Mather and Co has been appointed to draw up designs for the new National Horseracing Museum at the Palace House Site in Newmarket, Suffolk.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
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Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
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The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
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Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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+ More catalogues  
DIRECTORY
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DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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