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NEWS
American Alliance of Museums lays out 2016-2020 strategic plan
POSTED 10 May 2016 . BY Tom Anstey
New York's Guggenheim is among the list of AAM members Credit: Shutterstock.com
The American Alliance of Museums (AAM) has unveiled a new strategic plan up until 2020, which aims to build upon its recent success of a near 70 per cent increase in museum membership.

AAM has set out a number of new goals in its plan, including expanding thought leadership to inspire and influence innovation in the field and to help foster global exchange of museum practice.

The Alliance will also prioritise themes related to the financial sustainability of museums, promoting diversity, equity, accessibility and inclusion in all aspects of museum structure and programming.

Finally, more emphasis will be placed on developing the next generation of museum leadership and strengthening museum governance through support for trustees.

The plan was developed over a period of 18 months, with AAM board member John Wetenhall leading a working group which gathered input from more than 500 AAM members and non-members via 30 formal listening sessions.

“This new plan focuses the Alliance on goals that advance our mission to champion museums and nurture excellence in partnership with our members and allies,” said Laura Lott, AAM president and CEO.

“Our vision is a world informed and enriched by thriving museums. We will emphasise topics our members strongly believe are vital to the future viability, relevance and sustainability of museums.”

RELATED STORIES
  TrendsWatch annual report says radical reshaping of the workplace will affect museums sector


The 2016 edition of the TrendsWatch report – which highlights trends to watch out for in museums in the coming year – has predicted culture of work, the spectrum of ability, and the struggle over representation to be prominent trends in the sector.
  Philanthropy continues to make up for funding shortfall in America's museums: survey


Philanthropy continues to play a major part in America’s museums, with endowments accounting for more than a fifth of total income, according to the second edition of new annual survey released by the Association of Art Museum Directors (AAMD).
  Wearable tech revolution, open culture and ethical scrutiny all forecast in 2015 museums TrendsWatch report


The 2015 edition of the TrendsWatch report, which highlights trends to watch out for in museums in the coming year has been released, with rising tides, wearable tech and open culture all on the agenda.
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NEWS
American Alliance of Museums lays out 2016-2020 strategic plan
POSTED 10 May 2016 . BY Tom Anstey
New York's Guggenheim is among the list of AAM members Credit: Shutterstock.com
The American Alliance of Museums (AAM) has unveiled a new strategic plan up until 2020, which aims to build upon its recent success of a near 70 per cent increase in museum membership.

AAM has set out a number of new goals in its plan, including expanding thought leadership to inspire and influence innovation in the field and to help foster global exchange of museum practice.

The Alliance will also prioritise themes related to the financial sustainability of museums, promoting diversity, equity, accessibility and inclusion in all aspects of museum structure and programming.

Finally, more emphasis will be placed on developing the next generation of museum leadership and strengthening museum governance through support for trustees.

The plan was developed over a period of 18 months, with AAM board member John Wetenhall leading a working group which gathered input from more than 500 AAM members and non-members via 30 formal listening sessions.

“This new plan focuses the Alliance on goals that advance our mission to champion museums and nurture excellence in partnership with our members and allies,” said Laura Lott, AAM president and CEO.

“Our vision is a world informed and enriched by thriving museums. We will emphasise topics our members strongly believe are vital to the future viability, relevance and sustainability of museums.”

RELATED STORIES
TrendsWatch annual report says radical reshaping of the workplace will affect museums sector


The 2016 edition of the TrendsWatch report – which highlights trends to watch out for in museums in the coming year – has predicted culture of work, the spectrum of ability, and the struggle over representation to be prominent trends in the sector.
Philanthropy continues to make up for funding shortfall in America's museums: survey


Philanthropy continues to play a major part in America’s museums, with endowments accounting for more than a fifth of total income, according to the second edition of new annual survey released by the Association of Art Museum Directors (AAMD).
Wearable tech revolution, open culture and ethical scrutiny all forecast in 2015 museums TrendsWatch report


The 2015 edition of the TrendsWatch report, which highlights trends to watch out for in museums in the coming year has been released, with rising tides, wearable tech and open culture all on the agenda.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
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