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NEWS
Coventry aiming to be a ‘City of Rugby’ by 2023
POSTED 18 Apr 2016 . BY Matthew Campelli
The plan is part of Coventry's 10-year sports strategy
A Steering Group has been established to make Coventry one of the “leading cities in the world” in rugby by 2023.

The 17-strong group, including the Rugby Football Union (RFU), the Rugby Football League (RFL), the Coventry Sports Network, Engage! Coventry and Premiership Rugby, will oversee the seven-year strategy to develop the game at all levels in the city.

Stakeholders will work together to devise a “coherent framework” to promote the sport’s “key values” – teamwork, respect, integrity, enjoyment and discipline – across the city.

The plan forms part of the 10-year Coventry Sports Strategy, which focuses on the grassroots to the elite, driving participation, coaching and volunteers. Schools, colleges, universities are also being connected with local rugby clubs.

Among the desired outcomes are an increase in participation, the improvement of local rugby facilities, getting more women and girls involved and enticing more big rugby events to the city.

Coventry lead councillor for sport Abdul Khan said he wanted to “take advantage of Coventry’s unique position” of being the only city in the Midlands to host professional and semi-professional teams in both disciplines of the game.

RFU rugby development director Steve Grainger said he wanted to “grow participation and promote the core values of the game”, while Jon Roberts, director of performance and development at the RFL, highlighted Coventry’s “proud history of pioneering rugby league in the Midlands”.
RELATED STORIES
  Wasps planning new indoor sport and music arena


Aviva Premiership club Wasps is looking into the possibility of building a second arena close to its Ricoh Arena home to continue its expansion following its move to Coventry in 2014.
  Coventry City extends Ricoh Arena stay to 2018


Coventry City Football Club (CCFC) has extended its deal to stay at the Wasps-owned Ricoh Arena for a further two years.
  Coventry City extends Ricoh Arena stay to 2018


Coventry City Football Club (CCFC) has extended its deal to stay at the Wasps-owned Ricoh Arena for a further two years.
  Wasps complete deal for 100 per cent ownership of Ricoh Arena


Wasps Rugby Club has completed a deal to become the sole owner of Arena Coventry Limited, the company that owns the Ricoh Arena in Coventry.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   

COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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World Sauna Forum 2026

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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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Jobs    News   Products   Magazine   Subscribe
NEWS
Coventry aiming to be a ‘City of Rugby’ by 2023
POSTED 18 Apr 2016 . BY Matthew Campelli
The plan is part of Coventry's 10-year sports strategy
A Steering Group has been established to make Coventry one of the “leading cities in the world” in rugby by 2023.

The 17-strong group, including the Rugby Football Union (RFU), the Rugby Football League (RFL), the Coventry Sports Network, Engage! Coventry and Premiership Rugby, will oversee the seven-year strategy to develop the game at all levels in the city.

Stakeholders will work together to devise a “coherent framework” to promote the sport’s “key values” – teamwork, respect, integrity, enjoyment and discipline – across the city.

The plan forms part of the 10-year Coventry Sports Strategy, which focuses on the grassroots to the elite, driving participation, coaching and volunteers. Schools, colleges, universities are also being connected with local rugby clubs.

Among the desired outcomes are an increase in participation, the improvement of local rugby facilities, getting more women and girls involved and enticing more big rugby events to the city.

Coventry lead councillor for sport Abdul Khan said he wanted to “take advantage of Coventry’s unique position” of being the only city in the Midlands to host professional and semi-professional teams in both disciplines of the game.

RFU rugby development director Steve Grainger said he wanted to “grow participation and promote the core values of the game”, while Jon Roberts, director of performance and development at the RFL, highlighted Coventry’s “proud history of pioneering rugby league in the Midlands”.
RELATED STORIES
Wasps planning new indoor sport and music arena


Aviva Premiership club Wasps is looking into the possibility of building a second arena close to its Ricoh Arena home to continue its expansion following its move to Coventry in 2014.
Coventry City extends Ricoh Arena stay to 2018


Coventry City Football Club (CCFC) has extended its deal to stay at the Wasps-owned Ricoh Arena for a further two years.
Coventry City extends Ricoh Arena stay to 2018


Coventry City Football Club (CCFC) has extended its deal to stay at the Wasps-owned Ricoh Arena for a further two years.
Wasps complete deal for 100 per cent ownership of Ricoh Arena


Wasps Rugby Club has completed a deal to become the sole owner of Arena Coventry Limited, the company that owns the Ricoh Arena in Coventry.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
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