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NEWS
Survey suggests UK museums losing their appeal
POSTED 01 Mar 2016 . BY Tom Anstey
58 per cent of people surveyed have not visited a UK museum in the past year Credit: Shutterstock.com
New research has suggested that some UK museums are losing their appeal, with 58 per cent of people not visiting a museum in the past year.

The 800-person study, undertaken by sound and lighting experts AVonics, said the figure increased for adults aged 18-24, with 63 per cent not having been to a museum in the past year.

The results fall in line with data released last month by the Department for Media, Culture and Sport (DCMS), which said visits to sponsored museums were down 10.3 per cent year-on-year for December.

A separate independent report had suggested that a forthcoming government White Paper on culture is crucial to the sector, providing a “once in 50 years” opportunity to fix the national cultural policy framework for Britain by addressing the funding disparity between London and the rest of the United Kingdom.

John Marsh, managing director at AVonics, said that funding limitations are holding many museums back at a time when they need to pull out all the stops to attract new visitors, especially from the younger generations.

“Museums are crucial for educational and leisure purposes, and it’d be a real shame if more attractions are forced to close their doors in 2016 because they can’t make ends meet,” said Marsh. “The government needs to ensure that innovative, immersive attractions are given the support they need.”

RELATED STORIES
  Museums would suffer if Britain votes to leave the EU, experts warn


With Britain’s government having set a date for the referendum on whether the country should leave the European Union (EU), leading experts have warned UK museums could be worse off in the event of a so-called Brexit.
  Exclusive: Brand new FIFA museum won't shy away from controversies, says MD


Stefan Jost, managing director of FIFA’s World Football Museum in Zurich, has said he won’t let turmoil within the body affect the museum as it prepares for its launch this weekend.
  Policy getting in the way of museum innovation, says expert


Dated museum policy is hampering use and development of new technologies, with some institutions simply not prepared to handle procedure surrounding emerging tech, according to Flickr Commons inventor George Oates.
  D-Day Museum, Lincolnshire bombers, Irish heritage and coastal towns all recognised in latest round of HLF funding


The Heritage Lottery Fund (HLF) has granted £14m (US$20m, €18.3m) in its latest funding round, with millions of pounds being split between a number of heritage projects across the UK.
MORE NEWS
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A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
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Vekoma Rides has a large variety of coasters and attractions. [more...]
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By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
Survey suggests UK museums losing their appeal
POSTED 01 Mar 2016 . BY Tom Anstey
58 per cent of people surveyed have not visited a UK museum in the past year Credit: Shutterstock.com
New research has suggested that some UK museums are losing their appeal, with 58 per cent of people not visiting a museum in the past year.

The 800-person study, undertaken by sound and lighting experts AVonics, said the figure increased for adults aged 18-24, with 63 per cent not having been to a museum in the past year.

The results fall in line with data released last month by the Department for Media, Culture and Sport (DCMS), which said visits to sponsored museums were down 10.3 per cent year-on-year for December.

A separate independent report had suggested that a forthcoming government White Paper on culture is crucial to the sector, providing a “once in 50 years” opportunity to fix the national cultural policy framework for Britain by addressing the funding disparity between London and the rest of the United Kingdom.

John Marsh, managing director at AVonics, said that funding limitations are holding many museums back at a time when they need to pull out all the stops to attract new visitors, especially from the younger generations.

“Museums are crucial for educational and leisure purposes, and it’d be a real shame if more attractions are forced to close their doors in 2016 because they can’t make ends meet,” said Marsh. “The government needs to ensure that innovative, immersive attractions are given the support they need.”

RELATED STORIES
Museums would suffer if Britain votes to leave the EU, experts warn


With Britain’s government having set a date for the referendum on whether the country should leave the European Union (EU), leading experts have warned UK museums could be worse off in the event of a so-called Brexit.
Exclusive: Brand new FIFA museum won't shy away from controversies, says MD


Stefan Jost, managing director of FIFA’s World Football Museum in Zurich, has said he won’t let turmoil within the body affect the museum as it prepares for its launch this weekend.
Policy getting in the way of museum innovation, says expert


Dated museum policy is hampering use and development of new technologies, with some institutions simply not prepared to handle procedure surrounding emerging tech, according to Flickr Commons inventor George Oates.
D-Day Museum, Lincolnshire bombers, Irish heritage and coastal towns all recognised in latest round of HLF funding


The Heritage Lottery Fund (HLF) has granted £14m (US$20m, €18.3m) in its latest funding round, with millions of pounds being split between a number of heritage projects across the UK.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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