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NEWS
MVRDV unveil Beijing leisure hub with an ever-changing façade
POSTED 16 Feb 2016 . BY Kim Megson
The façade will radiate a broad spectrum of colours that change depending on where and when they’re viewed Credit: MVRDV
Work is nearing completion on the Chongwenmen M-Cube; MVRDV’s latest high-profile leisure building.

Located in Beijing, the the 44,000sq m (473,600sq ft) M-Cube is due to be completed by Q3 this year. Once open, it will be a cultural hub for the Chinese capital – with leisure, retail, dining and nightclub facilities housed beneath a rooftop garden overlooking many of the city’s landmarks.

The building's most striking feature will be its façade, made of hand-glazed pearlescent ceramic tiles, which radiates a broad spectrum of colours that change depending on where and when they’re viewed.

“The façade keeps the building in a constant state of visual animation,” said the Dutch architects in a statement. “What the tiles give the building is a sense of craft and human character, a welcome contrast to the standardised identical aluminium panels which clad the vast majority of the surrounding buildings.”

MVRDV co-founder Jacob van Rijs, said: “The design balances between the desire of the client to create a striking building and the restrictive architectural conditions in that part of Beijing, demanding greys and beiges.

“Depending on the viewpoint, both parties can be satisfied as the façade varies from subtle grey to all colours of the rainbow.”

The singular volume which forms the M-Cube is located on a relatively small plot of land above a metro station. MVRDV designed the building to reach the city’s maximum height limit to enhance its commercial value and “establish visual and symbolic connections with various key parts of Beijing”, including The Forbidden City.

MVRDV won the competition to design the M-Cube in February 2012 and have been working with Guangzhou real estate corporation KWG Property, co-architect Xinjiyuan, contractor Gartner Permasteelisa Group, tile manufacturers NBK and HDTC and Meinhardt Façade Technology.
MVRDV designed the building to reach the city’s maximum height limit, enhancing its commercial value and 'establishing visual and symbolic connections with various key parts of Beijing' Credit: MVRDV
The final cladding is being put in place, and construction will be completed by Q3 2016 Credit: MVRDV
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NEWS
MVRDV unveil Beijing leisure hub with an ever-changing façade
POSTED 16 Feb 2016 . BY Kim Megson
The façade will radiate a broad spectrum of colours that change depending on where and when they’re viewed Credit: MVRDV
Work is nearing completion on the Chongwenmen M-Cube; MVRDV’s latest high-profile leisure building.

Located in Beijing, the the 44,000sq m (473,600sq ft) M-Cube is due to be completed by Q3 this year. Once open, it will be a cultural hub for the Chinese capital – with leisure, retail, dining and nightclub facilities housed beneath a rooftop garden overlooking many of the city’s landmarks.

The building's most striking feature will be its façade, made of hand-glazed pearlescent ceramic tiles, which radiates a broad spectrum of colours that change depending on where and when they’re viewed.

“The façade keeps the building in a constant state of visual animation,” said the Dutch architects in a statement. “What the tiles give the building is a sense of craft and human character, a welcome contrast to the standardised identical aluminium panels which clad the vast majority of the surrounding buildings.”

MVRDV co-founder Jacob van Rijs, said: “The design balances between the desire of the client to create a striking building and the restrictive architectural conditions in that part of Beijing, demanding greys and beiges.

“Depending on the viewpoint, both parties can be satisfied as the façade varies from subtle grey to all colours of the rainbow.”

The singular volume which forms the M-Cube is located on a relatively small plot of land above a metro station. MVRDV designed the building to reach the city’s maximum height limit to enhance its commercial value and “establish visual and symbolic connections with various key parts of Beijing”, including The Forbidden City.

MVRDV won the competition to design the M-Cube in February 2012 and have been working with Guangzhou real estate corporation KWG Property, co-architect Xinjiyuan, contractor Gartner Permasteelisa Group, tile manufacturers NBK and HDTC and Meinhardt Façade Technology.
MVRDV designed the building to reach the city’s maximum height limit, enhancing its commercial value and 'establishing visual and symbolic connections with various key parts of Beijing' Credit: MVRDV
The final cladding is being put in place, and construction will be completed by Q3 2016 Credit: MVRDV
RELATED STORIES
Architecture, design and rock music collide in MVRDV's mixed-use masterplan for Ragnarock


The transformation of a former industrial site in Danish city Roskilde into a new home for rock and roll will be complete by April this year, CLAD has learned.
Work begins on Seoul's Skygarden


A busy overpass next to Seoul's central train station has been closed as construction work begins on a new city skygarden designed by Dutch architects MVRDV.
Dutch designers convert a shopping mall into a lagoon to recapture city's lost connection with the sea


The Taiwanese city of Tainan will recapture its maritime past with the creation of a man-made lagoon on the site of a disused shopping mall.
Dutch architects reveal public art depot which takes visitors 'behind closed doors'


Work will soon begin on the creation of a public art depot in Rotterdam allowing visitors to explore behind the scenes at one of Europe’s largest art galleries.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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