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NEWS
Welsh adults 'hooked on sport' rises to 41 per cent
POSTED 16 Feb 2016 . BY Matthew Campelli
Welshman Dave Brailsford coached Team GB to unprecedented success at London 2012 – the catalyst for increasing participation in the nation
The number of Welsh adults participating in sport at least three times a week has increased by two percentage points according to a new Sport Wales survey.

The organisation’s Active Adults Survey revealed that 41 per cent of individuals aged 15+ in 2014 were “hooked on sport” compared to 39 per cent in 2012 and 29 per cent in 2008.

Sport Wales chief executive Sarah Powell said that the “swell in numbers” was down to the legacy of the 2012 Olympics and Paralympics.

“There’s huge potential to engage more people and I’m thrilled to see the appetite for doing more sport and volunteering so high in Wales,” she added. “The challenge now is for us and the sport sector to grow an offer that meets the needs of those people who want to try more sport.”

Walking was the most frequent activity with a 47 per cent participation rate, followed by exercise and fitness and swimming with 21 per cent and 15 per cent participation rates respectively.

The report found there was still a gender gap in participation, with 46 per cent of males taking part in regular physical activity compared to 35 per cent of females. The gap was even more stark when comparing disabled (29 per cent) and non-disabled (48 per cent) participants. People from deprived areas (39 per cent) are also less likely to participate regularly.

While the number of volunteers decreased from 10 per cent of the population to nine per cent, the number of volunteering hours went up by 25 per cent from 2008 – bringing about £300m (US$433.1m, €388.4m) of economic value to Wales.

More than two-thirds of the population (1m people) not already “hooked on sport” said they would like to do more physical activity.

“You don’t have to be an elite athlete to be a Welsh sportsperson,” added Powell. “We want to make sure we create more opportunities for that 1m who want to do more sport. Whether that is to discover new activities, meet new people or achieve personal goals, we need to entice them to be active.”
RELATED STORIES
  Sport Wales survey highlights gender gap in late-teen participation


The gender gap in sports participation in Wales increases as students move on to further education, Sport Wales research has found.
  Wales to create an army of young sports volunteers


A new deal between Sport Wales and Sports Leaders UK will result in an “unprecedented number” of young community sport volunteers working in Wales.
  Charter launched to encourage Welsh LGBT community to take part in sport


Sport Wales has helped launch a new charter that aims to encourage members of the lesbian, gay, bisexual and transgender (LGBT) community to take part in sport by making it more welcoming, safe and free from discrimination.
  Sport Wales to tackle inequalities in sport with £3m investment


Sport Wales is to invest a total of £3m into making sport more accessible to groups that find taking part in organised activities challenging.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

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NEWS
Welsh adults 'hooked on sport' rises to 41 per cent
POSTED 16 Feb 2016 . BY Matthew Campelli
Welshman Dave Brailsford coached Team GB to unprecedented success at London 2012 – the catalyst for increasing participation in the nation
The number of Welsh adults participating in sport at least three times a week has increased by two percentage points according to a new Sport Wales survey.

The organisation’s Active Adults Survey revealed that 41 per cent of individuals aged 15+ in 2014 were “hooked on sport” compared to 39 per cent in 2012 and 29 per cent in 2008.

Sport Wales chief executive Sarah Powell said that the “swell in numbers” was down to the legacy of the 2012 Olympics and Paralympics.

“There’s huge potential to engage more people and I’m thrilled to see the appetite for doing more sport and volunteering so high in Wales,” she added. “The challenge now is for us and the sport sector to grow an offer that meets the needs of those people who want to try more sport.”

Walking was the most frequent activity with a 47 per cent participation rate, followed by exercise and fitness and swimming with 21 per cent and 15 per cent participation rates respectively.

The report found there was still a gender gap in participation, with 46 per cent of males taking part in regular physical activity compared to 35 per cent of females. The gap was even more stark when comparing disabled (29 per cent) and non-disabled (48 per cent) participants. People from deprived areas (39 per cent) are also less likely to participate regularly.

While the number of volunteers decreased from 10 per cent of the population to nine per cent, the number of volunteering hours went up by 25 per cent from 2008 – bringing about £300m (US$433.1m, €388.4m) of economic value to Wales.

More than two-thirds of the population (1m people) not already “hooked on sport” said they would like to do more physical activity.

“You don’t have to be an elite athlete to be a Welsh sportsperson,” added Powell. “We want to make sure we create more opportunities for that 1m who want to do more sport. Whether that is to discover new activities, meet new people or achieve personal goals, we need to entice them to be active.”
RELATED STORIES
Sport Wales survey highlights gender gap in late-teen participation


The gender gap in sports participation in Wales increases as students move on to further education, Sport Wales research has found.
Wales to create an army of young sports volunteers


A new deal between Sport Wales and Sports Leaders UK will result in an “unprecedented number” of young community sport volunteers working in Wales.
Charter launched to encourage Welsh LGBT community to take part in sport


Sport Wales has helped launch a new charter that aims to encourage members of the lesbian, gay, bisexual and transgender (LGBT) community to take part in sport by making it more welcoming, safe and free from discrimination.
Sport Wales to tackle inequalities in sport with £3m investment


Sport Wales is to invest a total of £3m into making sport more accessible to groups that find taking part in organised activities challenging.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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PRINT SUBSCRIPTIONS
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