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NEWS
SGSA seeks commercial imperative in five-year strategy
POSTED 02 Feb 2016 . BY Matthew Campelli
Karen Eyre-White said she wanted the strategy to make the SGSA the 'world’s leading authority on sports ground safety' Credit: SGSA
The Sports Grounds Safety Authority (SGSA) will begin to deliver its own income by commercialising its knowledge share capabilities with other nations and sports.

The expert body on ground safety and development this week published its five-year vision which includes five strategic goals: to operate as an effective regulator; provide training to foster an effective safety culture; advise on ground safety design; promote accessibility; and become more financially independent.

While the SGSA currently offers its advice and services for free to all sports and all nations, its 2016-2021 strategy document revealed that it will attempt to generate fees from other nations when providing safety advice or consultation.

The government currently funds the organisation with grants, but as it goes into the next half decade it will make a concerted effort to make a portion of the money it receives itself.

It follows the publication of the government’s all-encompassing sports strategy – Sporting Future – which earmarked the SGSA for a “more formal role” in helping sports grounds reach the “required standards for accessibility”, and increase its scope to “significantly increase the income it generates”.

The SGSA is currently in talks with the government about options for commercialisation and the fees it would be able to charge.

SGSA chief executive Karen Eyre-White said the vision was to become the “world’s leading authority on sports ground safety”.

“We will do this by sharing our expertise as widely as possible with other sports and countries, continuing our valuable work in football and always putting spectators at the heart of what we do,” she added.

Alan Coppin, SGSA chair, added: “Our commitment to our statutory responsibility in football is as strong as ever, and we will continue to work with the football authorities, clubs and local authorities on this important work."

The organisation will also publish the sixth edition of the Guide to Safety at Sports Grounds (the Green Guide) to “set the standard for safety at sports grounds in England and Wales and beyond”.
RELATED STORIES
  Champion for disabled sports fans joins SGSA board


Joyce Cook OBE, the founder of the Centre for Access to Football in Europe (CAFE), is one of four new appointments to the board of the Sports Grounds Safety Authority (SGSA).
  Sports Grounds Safety Authority launches


The Sports Ground Safety Authority (SGSA), a new organisation created in order to ensure the safety of spectators at venues across the UK, has been officially launched
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Bob Rogers hands BRC to long-serving leadership team
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NEWS
SGSA seeks commercial imperative in five-year strategy
POSTED 02 Feb 2016 . BY Matthew Campelli
Karen Eyre-White said she wanted the strategy to make the SGSA the 'world’s leading authority on sports ground safety' Credit: SGSA
The Sports Grounds Safety Authority (SGSA) will begin to deliver its own income by commercialising its knowledge share capabilities with other nations and sports.

The expert body on ground safety and development this week published its five-year vision which includes five strategic goals: to operate as an effective regulator; provide training to foster an effective safety culture; advise on ground safety design; promote accessibility; and become more financially independent.

While the SGSA currently offers its advice and services for free to all sports and all nations, its 2016-2021 strategy document revealed that it will attempt to generate fees from other nations when providing safety advice or consultation.

The government currently funds the organisation with grants, but as it goes into the next half decade it will make a concerted effort to make a portion of the money it receives itself.

It follows the publication of the government’s all-encompassing sports strategy – Sporting Future – which earmarked the SGSA for a “more formal role” in helping sports grounds reach the “required standards for accessibility”, and increase its scope to “significantly increase the income it generates”.

The SGSA is currently in talks with the government about options for commercialisation and the fees it would be able to charge.

SGSA chief executive Karen Eyre-White said the vision was to become the “world’s leading authority on sports ground safety”.

“We will do this by sharing our expertise as widely as possible with other sports and countries, continuing our valuable work in football and always putting spectators at the heart of what we do,” she added.

Alan Coppin, SGSA chair, added: “Our commitment to our statutory responsibility in football is as strong as ever, and we will continue to work with the football authorities, clubs and local authorities on this important work."

The organisation will also publish the sixth edition of the Guide to Safety at Sports Grounds (the Green Guide) to “set the standard for safety at sports grounds in England and Wales and beyond”.
RELATED STORIES
Champion for disabled sports fans joins SGSA board


Joyce Cook OBE, the founder of the Centre for Access to Football in Europe (CAFE), is one of four new appointments to the board of the Sports Grounds Safety Authority (SGSA).
Sports Grounds Safety Authority launches


The Sports Ground Safety Authority (SGSA), a new organisation created in order to ensure the safety of spectators at venues across the UK, has been officially launched
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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