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NEWS
Invest in activity to ensure NHS is fit-for-purpose, urges ukactive chief
POSTED 26 Nov 2015 . BY Jak Phillips
Steven Ward said the ‘acceptance of short termism’ in planning for the nation’s health would inevitably lead to higher costs further down the line
The NHS must make use of its funding lifeline in George Osborne’s Spending Review to invest in physical activity initiatives that will help safeguard its future, according to ukactive executive director Steven Ward.

Overburdened by obesity and inactivity-related illnesses, the NHS is currently stretched to its limits. Yesterday, the chancellor announced that the budget for the NHS in England will rise from £101.3bn this year to £119.9bn in 2020-21 – tantamount to a £3.8bn funding boost. Despite this, Osborne reiterated that the NHS needs to make £22bn of efficiency savings by 2020-21 as part of the government’s austerity measures to tackle the UK’s budget deficit.

Reflecting the widely-held view that the NHS must change the way care is delivered across the service to safeguard its future, Ward said that exercise could be the silver bullet to solve the health services woes, helping it to shift to a model of prevention over cure.

“The extra income pledged for the NHS will not make a dent in the health of the nation unless prevention, and physical activity, is at its heart,” said Ward.

“We understand that in a time of limited funding, government focus and resource must go on areas that can have the greatest return on investment. Physical activity has been described as the ‘miracle cure’, able to treat, manage and prevent over 20 non-communicable diseases and conditions; sensible, targeted investment into getting more people moving – with the backing of the sector – will have the greatest impact on the health of the nation.”

Ward’s message to ‘invest in the future’ and avoid short-termism follows the publication earlier this month of ukactive’s Blueprint for an Active Britain, which said physical activity should be embedded into every aspect of society. The report said that physical activity referrals and sessions should be available in Britain’s GP surgeries, workplaces, job centres and care homes if the UK is to turn the tide on its physical inactivity pandemic, with ukactive chair Baroness Tanni Grey-Thompson calling for physical activity to be the ‘core business’ of the NHS.
MORE NEWS
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Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
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Iconic Liverpool attraction opens door to new operators
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NEWS
Invest in activity to ensure NHS is fit-for-purpose, urges ukactive chief
POSTED 26 Nov 2015 . BY Jak Phillips
Steven Ward said the ‘acceptance of short termism’ in planning for the nation’s health would inevitably lead to higher costs further down the line
The NHS must make use of its funding lifeline in George Osborne’s Spending Review to invest in physical activity initiatives that will help safeguard its future, according to ukactive executive director Steven Ward.

Overburdened by obesity and inactivity-related illnesses, the NHS is currently stretched to its limits. Yesterday, the chancellor announced that the budget for the NHS in England will rise from £101.3bn this year to £119.9bn in 2020-21 – tantamount to a £3.8bn funding boost. Despite this, Osborne reiterated that the NHS needs to make £22bn of efficiency savings by 2020-21 as part of the government’s austerity measures to tackle the UK’s budget deficit.

Reflecting the widely-held view that the NHS must change the way care is delivered across the service to safeguard its future, Ward said that exercise could be the silver bullet to solve the health services woes, helping it to shift to a model of prevention over cure.

“The extra income pledged for the NHS will not make a dent in the health of the nation unless prevention, and physical activity, is at its heart,” said Ward.

“We understand that in a time of limited funding, government focus and resource must go on areas that can have the greatest return on investment. Physical activity has been described as the ‘miracle cure’, able to treat, manage and prevent over 20 non-communicable diseases and conditions; sensible, targeted investment into getting more people moving – with the backing of the sector – will have the greatest impact on the health of the nation.”

Ward’s message to ‘invest in the future’ and avoid short-termism follows the publication earlier this month of ukactive’s Blueprint for an Active Britain, which said physical activity should be embedded into every aspect of society. The report said that physical activity referrals and sessions should be available in Britain’s GP surgeries, workplaces, job centres and care homes if the UK is to turn the tide on its physical inactivity pandemic, with ukactive chair Baroness Tanni Grey-Thompson calling for physical activity to be the ‘core business’ of the NHS.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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