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NEWS
Disney brings the page to life with augmented reality colouring app
POSTED 09 Oct 2015 . BY Tom Anstey
Using the app, users can draw a 2D image which will be shown in 3D form Credit: Disney
Disney has developed a way to live map colour from a 2D colouring book onto an animated 3D model using augmented reality.

A video released by Disney shows tests where if you view specially-designed images through an app, the character you draw comes to life in an augmented 3D virtual space. The technology can recognise boundaries in a similar way to a QR code reader but can also recognise the drawing itself and the colours applied to it, even if the image moves. An app-enabled device will be able to move 360 degrees around the character, which is created by mapping each pixel on the 2D drawing to each surface pixel on the 3D animation.

ETH Zurich and the Swiss university EPFL, worked with Disney on the development, which could be implemented into future visitor attractions as part of an immersive experience.



“It’s more than just a toy,” said Disney Research Zurich’s Bob Sumner, speaking to the BBC. “It focuses on an area we call ‘augmented creativity’ where we use augmented reality to enhance creative play.

“What this allows us to do is add a magical overlay on top of traditional activities so that children can really enhance the power of their creativity.”

The research team is now taking the technology beyond drawings and looking at how it can apply the revolutionary new technology to musical and educational experiences, something it will reveal at some point in November.
RELATED STORIES
  VR startup Jaunt secures US$65m to develop immersive technology


A startup virtual reality company in California’s Silicon Valley has secured US$65m (€58m, £42m) from a number of global companies including Disney as media and entertainments companies start to invest in new forms of immersive technology.
  Disney reveals plans for major Star Wars, Toy Story and Marvel-themed lands at D23 Expo


It’s been a big weekend for Disney, after the company announced details for its first Marvel attraction, a Toy Story-themed expansion at Hollywood Studios and the long- rumoured plans for a Star Wars land at two of its US theme parks.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   

COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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NEWS
Disney brings the page to life with augmented reality colouring app
POSTED 09 Oct 2015 . BY Tom Anstey
Using the app, users can draw a 2D image which will be shown in 3D form Credit: Disney
Disney has developed a way to live map colour from a 2D colouring book onto an animated 3D model using augmented reality.

A video released by Disney shows tests where if you view specially-designed images through an app, the character you draw comes to life in an augmented 3D virtual space. The technology can recognise boundaries in a similar way to a QR code reader but can also recognise the drawing itself and the colours applied to it, even if the image moves. An app-enabled device will be able to move 360 degrees around the character, which is created by mapping each pixel on the 2D drawing to each surface pixel on the 3D animation.

ETH Zurich and the Swiss university EPFL, worked with Disney on the development, which could be implemented into future visitor attractions as part of an immersive experience.



“It’s more than just a toy,” said Disney Research Zurich’s Bob Sumner, speaking to the BBC. “It focuses on an area we call ‘augmented creativity’ where we use augmented reality to enhance creative play.

“What this allows us to do is add a magical overlay on top of traditional activities so that children can really enhance the power of their creativity.”

The research team is now taking the technology beyond drawings and looking at how it can apply the revolutionary new technology to musical and educational experiences, something it will reveal at some point in November.
RELATED STORIES
VR startup Jaunt secures US$65m to develop immersive technology


A startup virtual reality company in California’s Silicon Valley has secured US$65m (€58m, £42m) from a number of global companies including Disney as media and entertainments companies start to invest in new forms of immersive technology.
Disney reveals plans for major Star Wars, Toy Story and Marvel-themed lands at D23 Expo


It’s been a big weekend for Disney, after the company announced details for its first Marvel attraction, a Toy Story-themed expansion at Hollywood Studios and the long- rumoured plans for a Star Wars land at two of its US theme parks.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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