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Los Angeles' US Bank Tower to be turned into visitor attraction by Gensler
POSTED 17 Jul 2015 . BY Tom Anstey
The US Bank Tower, first opened in 1989 at a cost of US$350m
The tallest building on the west coast of the US will soon open an observation deck and sky-high restaurant in an attempt turn the Los Angeles tower into a tourist attraction capable of drawing 500,000 visitors a year.

The US Bank Tower, which first opened in 1989 at a cost of US$350m (€317.5m, £224m), was developed by the architectural team of Pei Cobb Freed & Partners and Ellerbe Becket. The new observation deck and restaurant, designed by Gensler, is the first of its kind in Southern California and will offer visitors expansive views of Los Angeles, stretching across the Hollywood hills, all the way to Catalina Island.

Singapore investor Overseas Union Enterprise (OUE) bought the tower in 2014 for US$367.5m (€335.4m, £235.7m). At the time, the half-occupied building was thought to be partially earmarked for conversion into hotel and residential space. Following the announcement, it was revealed that the 72-storey skyscraper will remain largely office space, although it will get around US$50m (€45.6m, £32m) worth of improvements, including a renovation of the public lobby.

The building’s top floor will remain an office for rent, while the 71st floor below it will be converted into a restaurant, offering 360º views of Los Angeles. The building’s 69th and 70th floors will be connected by an interior stairwell and then turned into an observation deck and meeting space. The 69th floor already has pre-existing terraces which will be opened up to form an outdoor viewing space. To keep business and leisure separate, a portal will be created on the second floor to serve visitors to the building.

OUE anticipates that the observation deck will attract 500,000 visitors annually, generating US$12.5m (€11.4m, £8m) in ticket sales alone. It plans to open the new deck by Q2 of 2016.

Overseas Union Enterprise (OUE) bought the tower in 2014 for US$367.5m
Gensler is handling the redevelopment
PROJECT PROFILE:

US Bank Tower observation deck
The tallest building on the west coast of the US will soon open an observation deck and sky-high restaurant in an attempt turn the Los Angeles building into a tourist attraction capable of drawing 500,000 visitors a year.


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NEWS
Los Angeles' US Bank Tower to be turned into visitor attraction by Gensler
POSTED 17 Jul 2015 . BY Tom Anstey
The US Bank Tower, first opened in 1989 at a cost of US$350m
The tallest building on the west coast of the US will soon open an observation deck and sky-high restaurant in an attempt turn the Los Angeles tower into a tourist attraction capable of drawing 500,000 visitors a year.

The US Bank Tower, which first opened in 1989 at a cost of US$350m (€317.5m, £224m), was developed by the architectural team of Pei Cobb Freed & Partners and Ellerbe Becket. The new observation deck and restaurant, designed by Gensler, is the first of its kind in Southern California and will offer visitors expansive views of Los Angeles, stretching across the Hollywood hills, all the way to Catalina Island.

Singapore investor Overseas Union Enterprise (OUE) bought the tower in 2014 for US$367.5m (€335.4m, £235.7m). At the time, the half-occupied building was thought to be partially earmarked for conversion into hotel and residential space. Following the announcement, it was revealed that the 72-storey skyscraper will remain largely office space, although it will get around US$50m (€45.6m, £32m) worth of improvements, including a renovation of the public lobby.

The building’s top floor will remain an office for rent, while the 71st floor below it will be converted into a restaurant, offering 360º views of Los Angeles. The building’s 69th and 70th floors will be connected by an interior stairwell and then turned into an observation deck and meeting space. The 69th floor already has pre-existing terraces which will be opened up to form an outdoor viewing space. To keep business and leisure separate, a portal will be created on the second floor to serve visitors to the building.

OUE anticipates that the observation deck will attract 500,000 visitors annually, generating US$12.5m (€11.4m, £8m) in ticket sales alone. It plans to open the new deck by Q2 of 2016.

Overseas Union Enterprise (OUE) bought the tower in 2014 for US$367.5m
Gensler is handling the redevelopment
RELATED STORIES
Hettema Group's One World Observatory opens to the public


New York’s One World Trade Center has cut the ribbon on the Hettema Group-designed One World Observatory, allowing visitors to venture to the very top of the western- hemisphere’s tallest skyscraper.
One World Observatory to open in May


New York’s One World Trade Center – which opened to businesses in November, 13 years after the 9/11 terror attacks – will open its doors to the public at the end of May, with tickets now on sale for the western hemisphere’s tallest skyscraper.
Skyspire concept touted for New Orleans World Trade Center redevelopment


Ride manufacturer US Thrill Rides has unveiled new designs for a 320ft (98m) observation tower and vertical gondola ride – known as a Skyspire – to come up next to New Orleans’ World Trade Center building as part of a proposed site redevelopment.
Miami's SkyRise granted taxpayer subsidies ahead of development


The City of Miami has approved US$9m (€7.8m, £6m) in tax subsidies for the upcoming US$430m (€371m, £283m) SkyRise tower – an entertainment complex topped by a 1,000ft (304m) observation tower.
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Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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Iconic Liverpool attraction opens door to new operators
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CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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