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NEWS
London Eye designers’ latest observation tower ready to make its mark
POSTED 15 Jun 2015 . BY Jason Holland
The Brighton i360 is scheduled to open in summer 2016
Marks Barfield Architects’ Brighton i360 is about to get vertical as construction work at the observation tower in the south coast of the UK shifts into a new gear and heads skyward.

Standing 162m (531.5ft) high, the i360 will be the UK’s tallest visitor attraction outside London. Visitors enter a glass pod, with views slowly unfolding as it rises to the top of the tower.

The architects – husband and wife team David Marks and Julia Barfield – also designed the London Eye. Dutch contractor Hollandia, France-based Poma (designer of the glass pod, drive mechanism and the ride control system), plus Jacobs Engineering Group also worked on the London Eye project and have reunited for the new tower – which is being billed as a ‘vertical pier’.

“Using the experience we gained from creating the London Eye and some innovative engineering, the i360 will be the world’s first vertical cable car where passengers can walk around freely inside the moving viewing pod,” said Marks.

The glass viewing pod will be 10 times the size of a London Eye capsule and can hold up to 200 people at one time. A visitor centre has been incorporated into the foot of the tower design, incorporating a 400-seat restaurant, conference and exhibition space, a shop and children’s play facilities.

The foundations of the attraction have now been put in place, with the arrival of the first section of the tower last week (June 11) generating a significant local buzz as crowds gathered to witness the unloading of parts from barge to beach.

“We have been preparing the ground for this arrival since July and now the project will be going up, up, up!” commented i360 chief executive, Eleanor Harris. “The tower build starts on Monday (15 June).”

The tower is scheduled to be completed in the next couple of months, with the attraction opening in Q2/Q3 2016, once the pod and visitor centre have been built.
17 steel cans will make up the tower section of the attraction
French company Poma has designed the glass viewing pod, which will be 10 times the size of a London Eye capsule
Standing at 162m (531.5ft) high, the tower will be the UK’s tallest visitor attraction outside London
Numerous parts have been transferred from barge to beach with tower build now ready to begin
The i360 team were on site to mark a new phase in construction
RELATED STORIES
  Brighton's i360 plans finally underway as London Eye team reunites to build iconic structure


Construction of Brighton, UK’s, i360 tower is set to kick off tomorrow (29 July) after the project secured £40m (US$68m, €50.4m) in funding eight years after the project was initially proposed. The team which designed and constructed the London Eye is reuniting to work on the project.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

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Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
London Eye designers’ latest observation tower ready to make its mark
POSTED 15 Jun 2015 . BY Jason Holland
The Brighton i360 is scheduled to open in summer 2016
Marks Barfield Architects’ Brighton i360 is about to get vertical as construction work at the observation tower in the south coast of the UK shifts into a new gear and heads skyward.

Standing 162m (531.5ft) high, the i360 will be the UK’s tallest visitor attraction outside London. Visitors enter a glass pod, with views slowly unfolding as it rises to the top of the tower.

The architects – husband and wife team David Marks and Julia Barfield – also designed the London Eye. Dutch contractor Hollandia, France-based Poma (designer of the glass pod, drive mechanism and the ride control system), plus Jacobs Engineering Group also worked on the London Eye project and have reunited for the new tower – which is being billed as a ‘vertical pier’.

“Using the experience we gained from creating the London Eye and some innovative engineering, the i360 will be the world’s first vertical cable car where passengers can walk around freely inside the moving viewing pod,” said Marks.

The glass viewing pod will be 10 times the size of a London Eye capsule and can hold up to 200 people at one time. A visitor centre has been incorporated into the foot of the tower design, incorporating a 400-seat restaurant, conference and exhibition space, a shop and children’s play facilities.

The foundations of the attraction have now been put in place, with the arrival of the first section of the tower last week (June 11) generating a significant local buzz as crowds gathered to witness the unloading of parts from barge to beach.

“We have been preparing the ground for this arrival since July and now the project will be going up, up, up!” commented i360 chief executive, Eleanor Harris. “The tower build starts on Monday (15 June).”

The tower is scheduled to be completed in the next couple of months, with the attraction opening in Q2/Q3 2016, once the pod and visitor centre have been built.
17 steel cans will make up the tower section of the attraction
French company Poma has designed the glass viewing pod, which will be 10 times the size of a London Eye capsule
Standing at 162m (531.5ft) high, the tower will be the UK’s tallest visitor attraction outside London
Numerous parts have been transferred from barge to beach with tower build now ready to begin
The i360 team were on site to mark a new phase in construction
RELATED STORIES
Brighton's i360 plans finally underway as London Eye team reunites to build iconic structure


Construction of Brighton, UK’s, i360 tower is set to kick off tomorrow (29 July) after the project secured £40m (US$68m, €50.4m) in funding eight years after the project was initially proposed. The team which designed and constructed the London Eye is reuniting to work on the project.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS