Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
The end of smelly gyms? Google targets body odour with new patent
POSTED 04 Mar 2015 . BY Jak Phillips
The proposed device offers potential for incorporation into activewear Credit: Shutterstock.com / Vladimir Gjorgiev
Stinky armpits in gyms could soon be a thing of the past if Google is able to bring its latest patent to fruition.

The tech giant has filed designs for an ‘odour removing device’ that can be fitted under clothes and mask unwanted smells.

An activity sensor in the device would be able to predict the extent of an odour, while a ‘fragrance emission’ component would then emit a calculated burst of fragrance, with a fan to spread it around.

The product is a long way from making its way under our armpits, but the trend for collaboration between technology and clothing companies means there is clear potential for incorporation into activewear. Googe’s latest foray into wearable tech with fitness applications comes on the back of Google Glass and several smartwatch collaborations.

Among the more abstract proposals for the odour removing device is a route tracking component, which could be combined with data from social networks. The idea being that when you’re smelly after a long run, the device would be able to recommend a route home that would enable you to avoid potentially embarrassing encounters with social acquaintances.

To view the patent, click here.
RELATED STORIES
  Google technology allows gym and spa guests to book appointments during virtual tours


A fast-growing virtual marketing tour developed by Google has the potential to transform the way leisure facilities like health clubs and spas attract new customers.
  FEATURE: Wellness: Wearable technology


The latest wellness wearables for your spa, including devices by Google, Apple and Ralph Lauren
  Mr Porter makes wearable tech moves with exclusive Google Glass tie up


Online fashion retailer Mr Porter has made moves to establish dominance in the wearable technology sector, with the website becoming the exclusive third-party retailer of Google Glass.
  Is Vasper the future of spa fitness offerings?


Vasper, a hi-tech training system based on cooling and compression, has been designed to deliver the benefits of anaerobic exercise without the high intensity effort. With companies including Google among its admirers, the product has been earmarked as a potentially vital tool for helping savvy spa operators make sure their fitness offering is up to date.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
The end of smelly gyms? Google targets body odour with new patent
POSTED 04 Mar 2015 . BY Jak Phillips
The proposed device offers potential for incorporation into activewear Credit: Shutterstock.com / Vladimir Gjorgiev
Stinky armpits in gyms could soon be a thing of the past if Google is able to bring its latest patent to fruition.

The tech giant has filed designs for an ‘odour removing device’ that can be fitted under clothes and mask unwanted smells.

An activity sensor in the device would be able to predict the extent of an odour, while a ‘fragrance emission’ component would then emit a calculated burst of fragrance, with a fan to spread it around.

The product is a long way from making its way under our armpits, but the trend for collaboration between technology and clothing companies means there is clear potential for incorporation into activewear. Googe’s latest foray into wearable tech with fitness applications comes on the back of Google Glass and several smartwatch collaborations.

Among the more abstract proposals for the odour removing device is a route tracking component, which could be combined with data from social networks. The idea being that when you’re smelly after a long run, the device would be able to recommend a route home that would enable you to avoid potentially embarrassing encounters with social acquaintances.

To view the patent, click here.
RELATED STORIES
Google technology allows gym and spa guests to book appointments during virtual tours


A fast-growing virtual marketing tour developed by Google has the potential to transform the way leisure facilities like health clubs and spas attract new customers.
FEATURE: Wellness: Wearable technology


The latest wellness wearables for your spa, including devices by Google, Apple and Ralph Lauren
Mr Porter makes wearable tech moves with exclusive Google Glass tie up


Online fashion retailer Mr Porter has made moves to establish dominance in the wearable technology sector, with the website becoming the exclusive third-party retailer of Google Glass.
Is Vasper the future of spa fitness offerings?


Vasper, a hi-tech training system based on cooling and compression, has been designed to deliver the benefits of anaerobic exercise without the high intensity effort. With companies including Google among its admirers, the product has been earmarked as a potentially vital tool for helping savvy spa operators make sure their fitness offering is up to date.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS