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NEWS
Sea Life comes to Michigan
POSTED 10 Feb 2015 . BY Tom Anstey
The aquarium features more than 30 marine life displays, including a walk-through tunnel Credit: Merlin
A new 35,000sq ft (3,250sq m) Sea Life aquarium has come to Michigan, with the Auburn Hills attraction boasting more than 150,000 gallons of water, making it the state’s largest aquarium.

Merlin Entertainments – owner of the Sea Life brand – has worked with the city and the Great Lakes Crossing outlet mall’s management company, Taubman Centers, for the development, which features more than 30 marine life displays, including shrimp, starfish, seahorses, sharks and rays, as well as a tropical ocean tank with a walk-through tunnel. The new aquarium also includes a showcase of marine life specific to the Great Lakes.

“North America is a very important growth market for Merlin, and we believe that Michigan, and particularly Great Lakes Crossing Outlets is the ideal location for Sea Life,” said Glenn Earlam, managing director of Merlin Entertainments’ Midway Attractions group.

“We are particularly delighted to be working with Taubman, and hope this will be just the beginning of a developing relationship with them and we really appreciate the cooperation and excellent working relationships we have established with the City of Auburn Hills, Oakland County, and the State of Michigan. These were key factors in our decision to come here. This support, together with our proven success in other similar projects nationwide, underlines our belief that Auburn Hills, and particularly Great Lakes Crossing Outlets, is a perfect location for a quality family-based leisure attraction.”

Sea Life Michigan opened its doors 29 January and houses more than 5,000 marine creatures. It is the seventh Sea Life aquarium in the US and the 42nd worldwide.
RELATED STORIES
  Birmingham Sea Life Centre welcomes new penguin colony


Birmingham’s National Sea Life Centre has opened its brand new attraction – Penguin Ice Adventure – featuring a colony of 12 endangered Gentoo penguins for the aquarium’s visitors.
  Sea Life aquarium scheduled for Michigan, US in 2015


A new 35,000sq ft (3,250sq m) Sea Life aquarium is coming to Michigan, US, with the new attraction set to open its doors in Auburn Hills in early 2015.
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NEWS
Sea Life comes to Michigan
POSTED 10 Feb 2015 . BY Tom Anstey
The aquarium features more than 30 marine life displays, including a walk-through tunnel Credit: Merlin
A new 35,000sq ft (3,250sq m) Sea Life aquarium has come to Michigan, with the Auburn Hills attraction boasting more than 150,000 gallons of water, making it the state’s largest aquarium.

Merlin Entertainments – owner of the Sea Life brand – has worked with the city and the Great Lakes Crossing outlet mall’s management company, Taubman Centers, for the development, which features more than 30 marine life displays, including shrimp, starfish, seahorses, sharks and rays, as well as a tropical ocean tank with a walk-through tunnel. The new aquarium also includes a showcase of marine life specific to the Great Lakes.

“North America is a very important growth market for Merlin, and we believe that Michigan, and particularly Great Lakes Crossing Outlets is the ideal location for Sea Life,” said Glenn Earlam, managing director of Merlin Entertainments’ Midway Attractions group.

“We are particularly delighted to be working with Taubman, and hope this will be just the beginning of a developing relationship with them and we really appreciate the cooperation and excellent working relationships we have established with the City of Auburn Hills, Oakland County, and the State of Michigan. These were key factors in our decision to come here. This support, together with our proven success in other similar projects nationwide, underlines our belief that Auburn Hills, and particularly Great Lakes Crossing Outlets, is a perfect location for a quality family-based leisure attraction.”

Sea Life Michigan opened its doors 29 January and houses more than 5,000 marine creatures. It is the seventh Sea Life aquarium in the US and the 42nd worldwide.
RELATED STORIES
Birmingham Sea Life Centre welcomes new penguin colony


Birmingham’s National Sea Life Centre has opened its brand new attraction – Penguin Ice Adventure – featuring a colony of 12 endangered Gentoo penguins for the aquarium’s visitors.
Sea Life aquarium scheduled for Michigan, US in 2015


A new 35,000sq ft (3,250sq m) Sea Life aquarium is coming to Michigan, US, with the new attraction set to open its doors in Auburn Hills in early 2015.
MORE NEWS
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
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Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
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COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

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