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NEWS
Birmingham Sea Life Centre welcomes new penguin colony
POSTED 13 May 2014 . BY Tom Anstey
The endangered Gentoo penguins hail from Auckland, New Zealand Credit: Sea Life Birmingham
Birmingham’s National Sea Life Centre has opened its brand new attraction – Penguin Ice Adventure – featuring a colony of 12 endangered Gentoo penguins for the aquarium’s visitors.

The penguins, flown in from Auckland, New Zealand, are situated at the entrance to the aquarium and are the first animals to greet guests after they enter the facility. The active birds offer an energetic show to visitors, diving in and out of water up to 450 times a day and playfully moving rocks around their new habitat.

The area offers several different perspectives on the den, with platforms both above and underwater as well as an area to teach guests how to ‘walk like a penguin’.

“Penguin Ice Adventure has been about five years in the making so it’s amazing to finally see the end result and welcome the birds to our attraction,” said James Robson, curator at Sea Life Birmingham.

“They’ve all settled into their brand new enclosure really well. As a colony with a mix of ages, the older birds support, teach and encourage the younger birds, which is lovely to see and has meant that they’ve all made a really smooth transition and are enjoying their new home.”

The National Sea Life Centre is already home to more than 1,000 creatures including hammerhead sharks, a giant sea turtle, seahorses, otters and rays. In addition to Penguin Ice Adventure, the site also features an interactive rockpool, a 4D cinema and a 360 degree Ocean Tunnel.

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OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
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General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
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COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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Jobs    News   Products   Magazine   Subscribe
NEWS
Birmingham Sea Life Centre welcomes new penguin colony
POSTED 13 May 2014 . BY Tom Anstey
The endangered Gentoo penguins hail from Auckland, New Zealand Credit: Sea Life Birmingham
Birmingham’s National Sea Life Centre has opened its brand new attraction – Penguin Ice Adventure – featuring a colony of 12 endangered Gentoo penguins for the aquarium’s visitors.

The penguins, flown in from Auckland, New Zealand, are situated at the entrance to the aquarium and are the first animals to greet guests after they enter the facility. The active birds offer an energetic show to visitors, diving in and out of water up to 450 times a day and playfully moving rocks around their new habitat.

The area offers several different perspectives on the den, with platforms both above and underwater as well as an area to teach guests how to ‘walk like a penguin’.

“Penguin Ice Adventure has been about five years in the making so it’s amazing to finally see the end result and welcome the birds to our attraction,” said James Robson, curator at Sea Life Birmingham.

“They’ve all settled into their brand new enclosure really well. As a colony with a mix of ages, the older birds support, teach and encourage the younger birds, which is lovely to see and has meant that they’ve all made a really smooth transition and are enjoying their new home.”

The National Sea Life Centre is already home to more than 1,000 creatures including hammerhead sharks, a giant sea turtle, seahorses, otters and rays. In addition to Penguin Ice Adventure, the site also features an interactive rockpool, a 4D cinema and a 360 degree Ocean Tunnel.

RELATED STORIES
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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