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NEWS
India launches RS5bn heritage protection initiative to boost tourism
POSTED 26 Jan 2015 . BY Tom Anstey
Golden Temple in Amritsar, India Credit: alexpro9500 / Shutterstock.com
The Indian government has unveiled a RS5bn (US$81.5m, €71.4m, £54.1m)
heritage project for 12 of the country’s cities, aimed at preserving heritage and
boosting tourism.

The 12 selected cities – Ajmer, Amritsar, Amravati, Badami, Dwarka, Gaya, Warangal, Puri, Kanchipuram, Mathura, Varanasi and Vellankanni – will promote the integrated, inclusive and sustainable development of heritage sites. They will focus not just on maintenance of monuments, but also on advancement of the entire ecosystem including citizens, tourists and local businesses.

"No nation can move forward ignoring its cultural heritage and legacy,” said urban development minister Venkaiah Naidu at the launch of the initiative, known as Heritage Development and Augmentation Yojana (HRIDAY).

"India is a diverse land of languages and religions and we need to preserve the legacy of all kinds. HRIDAY is a step towards reviving the soul of cities hosting such rich heritage," he said, adding that the heritage cities would become “the face of tourism” for India.

Tourism and culture minister, Mahesh Sharma, also added that with 32 UNESCO recognised natural and cultural sites in India, the tourism potential of the country is “still to be fully harnessed” and said the new scheme would help in that sense.

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NEWS
India launches RS5bn heritage protection initiative to boost tourism
POSTED 26 Jan 2015 . BY Tom Anstey
Golden Temple in Amritsar, India Credit: alexpro9500 / Shutterstock.com
The Indian government has unveiled a RS5bn (US$81.5m, €71.4m, £54.1m)
heritage project for 12 of the country’s cities, aimed at preserving heritage and
boosting tourism.

The 12 selected cities – Ajmer, Amritsar, Amravati, Badami, Dwarka, Gaya, Warangal, Puri, Kanchipuram, Mathura, Varanasi and Vellankanni – will promote the integrated, inclusive and sustainable development of heritage sites. They will focus not just on maintenance of monuments, but also on advancement of the entire ecosystem including citizens, tourists and local businesses.

"No nation can move forward ignoring its cultural heritage and legacy,” said urban development minister Venkaiah Naidu at the launch of the initiative, known as Heritage Development and Augmentation Yojana (HRIDAY).

"India is a diverse land of languages and religions and we need to preserve the legacy of all kinds. HRIDAY is a step towards reviving the soul of cities hosting such rich heritage," he said, adding that the heritage cities would become “the face of tourism” for India.

Tourism and culture minister, Mahesh Sharma, also added that with 32 UNESCO recognised natural and cultural sites in India, the tourism potential of the country is “still to be fully harnessed” and said the new scheme would help in that sense.

MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
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iPlayCO

iPlayCo was established in 1999. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
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RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

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Savutuvan Apaja, Haapaniemi, Finland
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ABOUT LEISURE MEDIA
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