Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Eco-designed Moesgaard Museum opens at new location
POSTED 28 Oct 2014 . BY Kim Megson
A terrace on the museum's grass roof features a viewpoint of the surrounding orest Credit: medieafdelingen - MoesgaardMuseum

Denmark’s Moesgaard Museum – which is dedicated to the country’s archaeology and ethnography – has reopened after its collection of artefacts was moved a short distance across the city of Aarhus into a new £41m (US$66m, €52m) home.

The museum’s Managing Director, Jan Skamby Madsen, wanted a new site that would “give three generations a shared museum experience.” He assembled a team of designers, architects and scientists to make the space as innovative and sensory as possible.

The most striking feature of the 16,000sq m (172,223sq ft) building – designed by Danish firm Henning Larsen Architects - is the unusual sloped grass roof, which from a distance appears to grow out of the natural landscape. It provides a view of the surrounding forest from the top and will be used by the public for summer picnics and winter sledging.

The museum has three separate sections of differing height. They contain gallery space, an auditorium, conference rooms, a café and a gift shop. The architects said: “The building is designed like a varied terraced landscape inspired by archaeological excavations, gradually unearthing the layers of history and exposing lost cities, allowing the visitor to move through a vivid sequence of exhibitions and scientific experiments – like a traveller in time and space.”

External foundations have provided £7.4m (US$12m, €9.4m) in funding to upgrade the exhibitions, including one featuring the world’s best-preserved bog body - the Iron Age ‘Grauballe Man’.

The relocation of the museum was partly funded by Aarhus University, which now occupies the museum’s old home, Moesgaard Manor. The Danish Ministry of Cultural Affairs, the municipal government and five private foundations have also provided financial backing for the construction and management of the new site.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Eco-designed Moesgaard Museum opens at new location
POSTED 28 Oct 2014 . BY Kim Megson
A terrace on the museum's grass roof features a viewpoint of the surrounding orest Credit: medieafdelingen - MoesgaardMuseum

Denmark’s Moesgaard Museum – which is dedicated to the country’s archaeology and ethnography – has reopened after its collection of artefacts was moved a short distance across the city of Aarhus into a new £41m (US$66m, €52m) home.

The museum’s Managing Director, Jan Skamby Madsen, wanted a new site that would “give three generations a shared museum experience.” He assembled a team of designers, architects and scientists to make the space as innovative and sensory as possible.

The most striking feature of the 16,000sq m (172,223sq ft) building – designed by Danish firm Henning Larsen Architects - is the unusual sloped grass roof, which from a distance appears to grow out of the natural landscape. It provides a view of the surrounding forest from the top and will be used by the public for summer picnics and winter sledging.

The museum has three separate sections of differing height. They contain gallery space, an auditorium, conference rooms, a café and a gift shop. The architects said: “The building is designed like a varied terraced landscape inspired by archaeological excavations, gradually unearthing the layers of history and exposing lost cities, allowing the visitor to move through a vivid sequence of exhibitions and scientific experiments – like a traveller in time and space.”

External foundations have provided £7.4m (US$12m, €9.4m) in funding to upgrade the exhibitions, including one featuring the world’s best-preserved bog body - the Iron Age ‘Grauballe Man’.

The relocation of the museum was partly funded by Aarhus University, which now occupies the museum’s old home, Moesgaard Manor. The Danish Ministry of Cultural Affairs, the municipal government and five private foundations have also provided financial backing for the construction and management of the new site.
RELATED STORIES
Aarhus Island designs revealed by Bjarke Ingels


Bjarke Ingels, and his architecture firm BIG, have unveiled plans for a public promenade mixed-use scheme to be built in Aarhus – Denmark’s second largest city.
Danish airport warned to drop tax favours for Ryanair


The Danish civil aviation authority has threatened to revoke the operating license of Tistrup airport near the central city of Aarhus because it allegedly favours Ryanair over its competitors, reports Agence France Presse.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS