Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
60,000 UK youngsters take part in activity initiative targeting deprived areas
POSTED 27 Aug 2014 . BY Jak Phillips
A total of 1,250 schools got involved in the action Credit: Shutterstock.com
Approximately 7,500 trained sports leaders helped over 61,000 young people run, jump, skip and dance their way to activity participation this summer as part of a widespread schools initiative.

Starting back in April, 360 Asda Active Sports Days – powered by Sports Leaders UK – were set up throughout Britain, with a majority hosted in areas of deprivation identified by the government’s Index of Multiple Deprivation (IMD).

In partnership with Asda Community Life, ukactive and Spirit of 2012, Sports Leaders UK helped organise these free events for schools, most within a 10-minute drive of their local Asda stores, as 1,250 schools got involved in the action.

The children tried out a wide variety of different sports, with a focus on participation over competition. Sessions ranged from more traditional sports day fun and games, to taster sessions in activities such as archery, Zumba, tennis and basketball.

Events ranged in size from 25 to 1,000 participants, but all shared the common goal of introducing young people to the benefits of leading healthy lifestyles through greater physical activity and better food choices.

Asda Community Life Champions supported all the events by providing healthy refreshments, as well as giving educational talks on nutrition and hydration to set the children up for a day of energetic activities.

As part of the summer long campaign, Asda Active and Sports Leaders UK also delivered five open-access Commonwealth Games themed events in Scotland, where 800 local children benefited from free activity sessions.

“Sports leaders helped thousands of young people get active this summer,” said Sports Leaders UK CEO Linda Plowright.

“Hopefully events like these will inspire the next generation to remain active by enjoying sports and leading healthy lifestyles.”

Over the next three years (from 1 April, 2014) the partnership between Sports Leaders UK, Asda Community Life, ukactive and Spirit of 2012 aims to increase the number of sports leaders from 150,000 to 200,000, as well as extending the reach and impact of sports leadership across the UK by growing sports leaders’ volunteering hours from 640,000 to one million per year.

Research published recently has underlined the importance of physical activity to a child’s development, suggesting that exercise can help children to improve their language skills, while other findings show that physical fitness could have links to the academic performance of young people.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   

COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
60,000 UK youngsters take part in activity initiative targeting deprived areas
POSTED 27 Aug 2014 . BY Jak Phillips
A total of 1,250 schools got involved in the action Credit: Shutterstock.com
Approximately 7,500 trained sports leaders helped over 61,000 young people run, jump, skip and dance their way to activity participation this summer as part of a widespread schools initiative.

Starting back in April, 360 Asda Active Sports Days – powered by Sports Leaders UK – were set up throughout Britain, with a majority hosted in areas of deprivation identified by the government’s Index of Multiple Deprivation (IMD).

In partnership with Asda Community Life, ukactive and Spirit of 2012, Sports Leaders UK helped organise these free events for schools, most within a 10-minute drive of their local Asda stores, as 1,250 schools got involved in the action.

The children tried out a wide variety of different sports, with a focus on participation over competition. Sessions ranged from more traditional sports day fun and games, to taster sessions in activities such as archery, Zumba, tennis and basketball.

Events ranged in size from 25 to 1,000 participants, but all shared the common goal of introducing young people to the benefits of leading healthy lifestyles through greater physical activity and better food choices.

Asda Community Life Champions supported all the events by providing healthy refreshments, as well as giving educational talks on nutrition and hydration to set the children up for a day of energetic activities.

As part of the summer long campaign, Asda Active and Sports Leaders UK also delivered five open-access Commonwealth Games themed events in Scotland, where 800 local children benefited from free activity sessions.

“Sports leaders helped thousands of young people get active this summer,” said Sports Leaders UK CEO Linda Plowright.

“Hopefully events like these will inspire the next generation to remain active by enjoying sports and leading healthy lifestyles.”

Over the next three years (from 1 April, 2014) the partnership between Sports Leaders UK, Asda Community Life, ukactive and Spirit of 2012 aims to increase the number of sports leaders from 150,000 to 200,000, as well as extending the reach and impact of sports leadership across the UK by growing sports leaders’ volunteering hours from 640,000 to one million per year.

Research published recently has underlined the importance of physical activity to a child’s development, suggesting that exercise can help children to improve their language skills, while other findings show that physical fitness could have links to the academic performance of young people.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS