Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Have scientists cracked the code to controlling health habits?
POSTED 02 Jun 2014 . BY Chris Dodd
Results found habits could be controlled by manipulating part of the brain’s prefrontal cortex Credit: Shutterstock.com / Seanika
Neuroscientists at the Massachusetts Institute of Technology may have found a way to control the performance of habitual behaviours, potentially leading to the prevention or maintenance of habits and routines.

In a study published in the Proceedings of the National Academy of Sciences, experts believe they have discovered that a small section of the brain’s prefrontal cortex is responsible for controlling which habits are switched on and off.

The study was conducted amongst a group of rats, with scientists setting up conditions to create habitual behaviours in their specimens.

The rats were placed into a T-shaped maze and were made to run towards the T turning. When they reached the turn they were played a tone to determine whether to go left or right. If they choose the correct turn, the rats were given a treat, received in the form of either chocolate milk for turning left, or sugar water for turning right.

To prove the behaviour was habitual the scientists stopped rewarding the rats for the right decisions, leaving the specimens to still make the correct choices based on habitual behaviour.

In order to impact on the brain’s habitual choices, the researchers then used optogenetics to inhibit specific cells with light and turn off the rats’ IL cortex activity for several seconds when they approached the T-junction in the maze.

As a result, when the IL activity was turned off, the rats began to forget their previous habit of turning left and started to make right turns where a more enticing reward was placed.

However, the researchers then intervened again using light and it was found that the rats were able to rediscover their old habits again and instantly began to make left turns as conducted before the first IL intervention.

Though optogenetic intrusions may be too invasive to use on humans, the experts believe that technology could evolve to the point where measures could be used to treat disorders involving repetitive or addictive behaviour.

The scientists plan to conduct further studies in order to determine exactly when during a maze-run, the IL cortex selects the appropriate habit for the rats to abide by. They also want to study exactly which parts of the cortex have the most impact on the conduction or restriction of habitual actions.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Have scientists cracked the code to controlling health habits?
POSTED 02 Jun 2014 . BY Chris Dodd
Results found habits could be controlled by manipulating part of the brain’s prefrontal cortex Credit: Shutterstock.com / Seanika
Neuroscientists at the Massachusetts Institute of Technology may have found a way to control the performance of habitual behaviours, potentially leading to the prevention or maintenance of habits and routines.

In a study published in the Proceedings of the National Academy of Sciences, experts believe they have discovered that a small section of the brain’s prefrontal cortex is responsible for controlling which habits are switched on and off.

The study was conducted amongst a group of rats, with scientists setting up conditions to create habitual behaviours in their specimens.

The rats were placed into a T-shaped maze and were made to run towards the T turning. When they reached the turn they were played a tone to determine whether to go left or right. If they choose the correct turn, the rats were given a treat, received in the form of either chocolate milk for turning left, or sugar water for turning right.

To prove the behaviour was habitual the scientists stopped rewarding the rats for the right decisions, leaving the specimens to still make the correct choices based on habitual behaviour.

In order to impact on the brain’s habitual choices, the researchers then used optogenetics to inhibit specific cells with light and turn off the rats’ IL cortex activity for several seconds when they approached the T-junction in the maze.

As a result, when the IL activity was turned off, the rats began to forget their previous habit of turning left and started to make right turns where a more enticing reward was placed.

However, the researchers then intervened again using light and it was found that the rats were able to rediscover their old habits again and instantly began to make left turns as conducted before the first IL intervention.

Though optogenetic intrusions may be too invasive to use on humans, the experts believe that technology could evolve to the point where measures could be used to treat disorders involving repetitive or addictive behaviour.

The scientists plan to conduct further studies in order to determine exactly when during a maze-run, the IL cortex selects the appropriate habit for the rats to abide by. They also want to study exactly which parts of the cortex have the most impact on the conduction or restriction of habitual actions.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS