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NEWS
Scottish tourism sees visitor-spending increase
POSTED 12 Jul 2013 . BY Tom Anstey
While visitors to Scotland have decreased over the past year, spending has seen a sharp increase, according to official figures.

According to the Office of National Statistics, spending by overseas visitors was up by 22 per cent while visitor numbers saw a decrease of nine per cent.

The total number of foreign and domestic visitors to Scotland saw an overall increase by seven per cent compared to the same time last year, with an overall spend increase of six per cent.

Domestic visits to the country saw an increase of 10 per cent on the start of 2012, with domestic spending also seeing a slight increase.

Visitors from North America and Europe both fell, however visits from emerging markets such as India are beginning to rise.

Scotland's Tourism Development Agency has started an online and social marketing campaign linked to broadcasting, which started with the airing of BBC Scotland's Hebrides nature programmes.

The Agency is also spending £400,000 on TV advertisements to be aired on both NBC in the USA and on Sky Sports in the UK, showcasing Scottish golf, linked with the Scottish Open at Castle Stuart.
RELATED STORIES
  Scotland hopes stellar year of sport can maintain tourism gains


Major international events such as the Commonwealth Games in Glasgow and the Ryder Cup at Gleneagles are expected to help Scotland maintain the strong tourism results that have seen it outperform the rest of the UK over the last year.
  'Brand Britain' essential to Scottish tourism, says former chancellor Alistair Darling


Being a part of 'Brand Britain' is essential for Scotland’s tourism sector, according to Labour MP and current representative for Edinburgh South West Alistair Darling.
  Could 'No' vote serve as a further boost for Scottish tourism?


Holiday bookings from England to Scotland increased by four per cent in the immediate aftermath of the 55 per cent to 45 per cent referendum vote against independence, according to travel comparison and booking site GoEuro.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   

COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
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iPlayCo was established in 1999. [more...]
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The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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World Sauna Forum 2026

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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

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NEWS
Scottish tourism sees visitor-spending increase
POSTED 12 Jul 2013 . BY Tom Anstey
While visitors to Scotland have decreased over the past year, spending has seen a sharp increase, according to official figures.

According to the Office of National Statistics, spending by overseas visitors was up by 22 per cent while visitor numbers saw a decrease of nine per cent.

The total number of foreign and domestic visitors to Scotland saw an overall increase by seven per cent compared to the same time last year, with an overall spend increase of six per cent.

Domestic visits to the country saw an increase of 10 per cent on the start of 2012, with domestic spending also seeing a slight increase.

Visitors from North America and Europe both fell, however visits from emerging markets such as India are beginning to rise.

Scotland's Tourism Development Agency has started an online and social marketing campaign linked to broadcasting, which started with the airing of BBC Scotland's Hebrides nature programmes.

The Agency is also spending £400,000 on TV advertisements to be aired on both NBC in the USA and on Sky Sports in the UK, showcasing Scottish golf, linked with the Scottish Open at Castle Stuart.
RELATED STORIES
Scotland hopes stellar year of sport can maintain tourism gains


Major international events such as the Commonwealth Games in Glasgow and the Ryder Cup at Gleneagles are expected to help Scotland maintain the strong tourism results that have seen it outperform the rest of the UK over the last year.
'Brand Britain' essential to Scottish tourism, says former chancellor Alistair Darling


Being a part of 'Brand Britain' is essential for Scotland’s tourism sector, according to Labour MP and current representative for Edinburgh South West Alistair Darling.
Could 'No' vote serve as a further boost for Scottish tourism?


Holiday bookings from England to Scotland increased by four per cent in the immediate aftermath of the 55 per cent to 45 per cent referendum vote against independence, according to travel comparison and booking site GoEuro.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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PRINT SUBSCRIPTIONS
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