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Matrix Fitness

HAS WHEELS IN MOTION FOR 2015 CYCLING SUCCESS


Olympic champion, Laura Trott OBE, signs for Matrix Fitness cycling team

Matrix Fitness is delighted that World and double Olympic cycling champion, Laura Trott OBE, will be joining the Matrix Fitness cycling team in 2015. The current British road race champion will move to the team with effect from 1 January 2015, and will ride a program of key events that complement her track racing commitments and intended build up
for the Rio Olympic Games in 2016.

Commenting on the signing, Jon Johnston, Managing Director of Matrix Fitness said:

“Laura brings a new dimension to the team in her role as ambassador for cycling and as a role model for young people. She is still only 22 years old, but she has already achieved so much. I cannot think of a better person to inspire youngsters to get active.”

 



Olympic champion, Laura Trott OBE
Dani King MBE launches IC7 Indoor Cycle

“The most relevant, smoothest, static bike I have ever trained on!”

Olympic Champion cyclist and ‘Team Matrix’ Ambassador, Dani King MBE, officially launched the power-based Matrix IC7 Indoor Cycle and Coach by Color® Power Program to the UK market at Leisure Industry Week.

The IC7 is the latest product in the Matrix Fitness portfolio to be ‘Powered by ICG®’, and boasts indoor cycling’s first two-stage drivetrain, which enables the market’s most accurate (+/-1%) direct Wattrate® (Power) meter. The bike’s performance metrics are delivered to the rider via the patent-pending Coach By Color® Training Console, which vividly displays the user’s effort and power in various coloured zones.

 



Dani King MBE
?Another giant leap on the horizon for Matrix Fitness’ cycling team

After five years’ concerted effort to develop women’s cycling, On The Drops – the management team behind Matrix Fitness-Vulpine – hopes to create a domestic professional team for British road riders to aspire to. Their ambition looks set to be rewarded with plans in place for them to become a full UCI pro team in 2015.

After working hard to secure superb elite riders, including Laura Trott MBE, and World Team Pursuit champion, Elinor Barker, the final team line-up has now been confirmed as: Laura Trott, Elinor Barker, Lucy Martin, Molly Weaver, Jessie Walker, Harriet Owen, Mel Lowther, Sara Olsson, Christina Siggaard, and Penny Rowson.

One to watch... Mel Lowther

Following two years on the British Olympic Development Programme (ODP), Matrix Fitness rider, Mel Lowther will be joining the ranks of the elite riders in 2015. The aggressive rider, known for her breakaways, has demonstrated superb form since joining the Matrix team in 2013, including securing an impressive 7th place at the recent Junior World Championships in Spain
 



Mel Lowther
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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Jobs    News   Products   Magazine   Subscribe
Promotional feature
Matrix Fitness

HAS WHEELS IN MOTION FOR 2015 CYCLING SUCCESS


Olympic champion, Laura Trott OBE, signs for Matrix Fitness cycling team

Matrix Fitness is delighted that World and double Olympic cycling champion, Laura Trott OBE, will be joining the Matrix Fitness cycling team in 2015. The current British road race champion will move to the team with effect from 1 January 2015, and will ride a program of key events that complement her track racing commitments and intended build up
for the Rio Olympic Games in 2016.

Commenting on the signing, Jon Johnston, Managing Director of Matrix Fitness said:

“Laura brings a new dimension to the team in her role as ambassador for cycling and as a role model for young people. She is still only 22 years old, but she has already achieved so much. I cannot think of a better person to inspire youngsters to get active.”

 



Olympic champion, Laura Trott OBE
Dani King MBE launches IC7 Indoor Cycle

“The most relevant, smoothest, static bike I have ever trained on!”

Olympic Champion cyclist and ‘Team Matrix’ Ambassador, Dani King MBE, officially launched the power-based Matrix IC7 Indoor Cycle and Coach by Color® Power Program to the UK market at Leisure Industry Week.

The IC7 is the latest product in the Matrix Fitness portfolio to be ‘Powered by ICG®’, and boasts indoor cycling’s first two-stage drivetrain, which enables the market’s most accurate (+/-1%) direct Wattrate® (Power) meter. The bike’s performance metrics are delivered to the rider via the patent-pending Coach By Color® Training Console, which vividly displays the user’s effort and power in various coloured zones.

 



Dani King MBE
?Another giant leap on the horizon for Matrix Fitness’ cycling team

After five years’ concerted effort to develop women’s cycling, On The Drops – the management team behind Matrix Fitness-Vulpine – hopes to create a domestic professional team for British road riders to aspire to. Their ambition looks set to be rewarded with plans in place for them to become a full UCI pro team in 2015.

After working hard to secure superb elite riders, including Laura Trott MBE, and World Team Pursuit champion, Elinor Barker, the final team line-up has now been confirmed as: Laura Trott, Elinor Barker, Lucy Martin, Molly Weaver, Jessie Walker, Harriet Owen, Mel Lowther, Sara Olsson, Christina Siggaard, and Penny Rowson.

One to watch... Mel Lowther

Following two years on the British Olympic Development Programme (ODP), Matrix Fitness rider, Mel Lowther will be joining the ranks of the elite riders in 2015. The aggressive rider, known for her breakaways, has demonstrated superb form since joining the Matrix team in 2013, including securing an impressive 7th place at the recent Junior World Championships in Spain
 



Mel Lowther
LATEST NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
UK government cuts VAT on attractions to boost summer visitor economy
The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively to CLADmag about his mission to spread joy, the power of play, and his bold approach to using colour (including the colours you won’t see in his work).
Government of Thailand reveals it is courting major theme park operators
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.
+ More news   
 
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
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