Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
Everyone's talking about...
Obesity as a disease

Is the American Medical Association’s decision to classify obesity as a disease the right one? If so, will this see more credit given to, and investment in, spa, wellness and fitness facilities that offer treatment packages and services?

By Kath Hudson | Published in Spa Business 2014 issue 2


Last June, the American Medical Association (AMA) voted to classify obesity as a disease in its own right, rather than simply the precursor to other illnesses such as cardiovascular disease and type 2 diabetes. This means nearly one in three Americans have a medical condition that requires treatment.

This new ‘disease’ classification means that people can seek help for obesity itself and also means that medical professionals will be remunerated for their time spent treating obesity.

According to a study by Duke University, treatment of obesity-related diseases costs US$150bn (€110bn, £90bn) a year in the US – a figure that’s expected to rise to US$550bn (€400bn, £330bn) in the next 20 years. Although the financial impact of lifestyle diseases has long been acknowledged, recognition of obesity as a disease could result in greater investment by government and the private sector to both develop and reimburse obesity treatments offered by wellness and spa practitioners as well as fitness facilities.

But could it also lead to a rush of drugs to market, over-prescribing, more surgical procedures and people handing over responsibility for their lifestyles to the medical profession?

Will this new classification mean a rise in status for the spa, wellness and fitness industry, with healthcare providers seeking to work more closely with them to prescribe exercise? Or will it take it further away, confining treatment to the medical sector? Might people increasingly expect the solution to come from a pill from the doctor rather than having to get active?

Obesity is certainly a complicated subject and significantly more research is needed to help with its treatment. A study by Memorial University in Newfoundland, for example, found that 5 per cent of the population could be addicted to food.

The UK’s National Institute for Healthcare and Excellence (NICE) declined to comment, but will other countries follow the AMA’s lead? We ask some experts.

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2014 issue 2


Ardis D Hoven President AMA

 

Ardis D Hoven
 

“Recognising obesity as a disease will help change the way the medical community tackles this issue. It also elevates the importance of developing new approaches to prevent and manage obesity.

The AMA’s House of Delegates voted for this classification because we believe it will encourage parents and physicians to have candid conversations about their weight and other key health indicators like blood pressure and blood sugar.

Physicians previously had conversations with patients about treating obesity’s health complications, but this designation will help physicians to talk about obesity itself, as well as help them to decide on an appropriate course of action. While healthy eating and physical activity are important for preventing obesity, for some people this is not enough and medication or surgery is needed.

The excess body fat indicative of obesity doesn’t just take up space in the body – it’s metabolically active, producing hormones and other substances that may impair a number of normal body functions, including fertility and the regulation of appetite and metabolism. We’re hopeful this policy will emphasise the seriousness of obesity and its health implications. This classification may also encourage more investment to study and limit this disease.”




Dr Arya Sharma Chair in obesity research & management University of Alberta

 

Dr Arya Sharma
 

“Obesity needs to be medicalised in order to help the millions of people who live with excess weight and the illnesses related to it.

Obesity is viewed by governments, healthcare professionals, media and individuals as being caused by laziness and over-consumption: a stigmatising, over-simplification of a complex health problem. If obesity is viewed as a disease, we can perhaps create a world where health professionals are remunerated for providing treatment services, where people with obesity can seek medical assistance with confidence and where public and private funders will prioritise the provision of obesity prevention, treatment resources and related research.

In many countries, however, fitness and wellness professionals are not licensed or members of organisations that ensure service standards and competencies. Medical training and residency or internship programmes in the health system are generally not part of their training. So, while I support the importance of exercise in weight management, the current training, licensing, regulation and professional standards of wellness and fitness professionals is a long way off from that of other regulated health professionals.”




Dr Chris Beedie Senior lecturer, Aberystwyth University, UK

 

Dr Chris Beedie
 

“Classifying obesity as a disease could lead to more resources and push it up the agenda for policy makers.

However, the cons far outweigh the pros. This decision arguably reflects a trend towards the medicalisation of life. It’s not a disease: many people diagnosed as obese are actually healthy.

Worryingly, this reclassification throws the weight of responsibility onto the medical sector, potentially taking it away from individuals, parents, educators – including physical educators – and social policy makers. It puts the emphasis on treatment, not prevention, inevitably leading to expensive medical interventions to tackle what is a societal problem.

Humans are programmed to eat as much as we can and to move as little as possible. With technology and highly calorific food, current lifestyles are the perfect storm for obesity. This is what needs addressing.

I doubt this reclassification will mean a boost for the wellness, spa and fitness sector. It could mean the opposite, with treatment – not prevention – becoming the emphasis and medicine taking de facto responsibility for that treatment. The sectors have to better evidence their effectiveness in obesity prevention and management to compete with medicine in this context.”




Tam Fry Honorary chair Child Growth Foundation

 

Tam Fry
 

“Obesity should be classified as a disease – a condition to be treated and not simply dismissed by the medical profession as a problem for parents or individuals. Unrecognised, obesity may quickly trigger more serious conditions which are more costly to treat.

Should the UK follow the lead of the US and classify obesity as a disease, I would hope that more funds would be triggered for preventive measures, especially in primary care, which is currently woefully underfunded.

In my opinion, any further funding should not be directed into the wellness and fitness industry, which is a sophisticated business sector that can look after itself. The fitness industry, in particular, suggests to people that it will provide a quick fix to lose weight. Actually, all people need in order to exercise is a good pair of shoes to go walking. As for kids, they just need space to run around.

What’s more, exercise isn’t the only element that’s needed to stop the development of obesity – eating good, nutritious food is key too and even before that it’s about coaching people on how to maintain a healthy lifestyle. This is particularly important very early on in life as it’s been found that the first 1,000 days of a child’s life is crucial in preventing obesity later on.”


COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
Everyone's talking about...
Obesity as a disease

Is the American Medical Association’s decision to classify obesity as a disease the right one? If so, will this see more credit given to, and investment in, spa, wellness and fitness facilities that offer treatment packages and services?

By Kath Hudson | Published in Spa Business 2014 issue 2


Last June, the American Medical Association (AMA) voted to classify obesity as a disease in its own right, rather than simply the precursor to other illnesses such as cardiovascular disease and type 2 diabetes. This means nearly one in three Americans have a medical condition that requires treatment.

This new ‘disease’ classification means that people can seek help for obesity itself and also means that medical professionals will be remunerated for their time spent treating obesity.

According to a study by Duke University, treatment of obesity-related diseases costs US$150bn (€110bn, £90bn) a year in the US – a figure that’s expected to rise to US$550bn (€400bn, £330bn) in the next 20 years. Although the financial impact of lifestyle diseases has long been acknowledged, recognition of obesity as a disease could result in greater investment by government and the private sector to both develop and reimburse obesity treatments offered by wellness and spa practitioners as well as fitness facilities.

But could it also lead to a rush of drugs to market, over-prescribing, more surgical procedures and people handing over responsibility for their lifestyles to the medical profession?

Will this new classification mean a rise in status for the spa, wellness and fitness industry, with healthcare providers seeking to work more closely with them to prescribe exercise? Or will it take it further away, confining treatment to the medical sector? Might people increasingly expect the solution to come from a pill from the doctor rather than having to get active?

Obesity is certainly a complicated subject and significantly more research is needed to help with its treatment. A study by Memorial University in Newfoundland, for example, found that 5 per cent of the population could be addicted to food.

The UK’s National Institute for Healthcare and Excellence (NICE) declined to comment, but will other countries follow the AMA’s lead? We ask some experts.

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2014 issue 2


Ardis D Hoven President AMA

 

Ardis D Hoven
 

“Recognising obesity as a disease will help change the way the medical community tackles this issue. It also elevates the importance of developing new approaches to prevent and manage obesity.

The AMA’s House of Delegates voted for this classification because we believe it will encourage parents and physicians to have candid conversations about their weight and other key health indicators like blood pressure and blood sugar.

Physicians previously had conversations with patients about treating obesity’s health complications, but this designation will help physicians to talk about obesity itself, as well as help them to decide on an appropriate course of action. While healthy eating and physical activity are important for preventing obesity, for some people this is not enough and medication or surgery is needed.

The excess body fat indicative of obesity doesn’t just take up space in the body – it’s metabolically active, producing hormones and other substances that may impair a number of normal body functions, including fertility and the regulation of appetite and metabolism. We’re hopeful this policy will emphasise the seriousness of obesity and its health implications. This classification may also encourage more investment to study and limit this disease.”




Dr Arya Sharma Chair in obesity research & management University of Alberta

 

Dr Arya Sharma
 

“Obesity needs to be medicalised in order to help the millions of people who live with excess weight and the illnesses related to it.

Obesity is viewed by governments, healthcare professionals, media and individuals as being caused by laziness and over-consumption: a stigmatising, over-simplification of a complex health problem. If obesity is viewed as a disease, we can perhaps create a world where health professionals are remunerated for providing treatment services, where people with obesity can seek medical assistance with confidence and where public and private funders will prioritise the provision of obesity prevention, treatment resources and related research.

In many countries, however, fitness and wellness professionals are not licensed or members of organisations that ensure service standards and competencies. Medical training and residency or internship programmes in the health system are generally not part of their training. So, while I support the importance of exercise in weight management, the current training, licensing, regulation and professional standards of wellness and fitness professionals is a long way off from that of other regulated health professionals.”




Dr Chris Beedie Senior lecturer, Aberystwyth University, UK

 

Dr Chris Beedie
 

“Classifying obesity as a disease could lead to more resources and push it up the agenda for policy makers.

However, the cons far outweigh the pros. This decision arguably reflects a trend towards the medicalisation of life. It’s not a disease: many people diagnosed as obese are actually healthy.

Worryingly, this reclassification throws the weight of responsibility onto the medical sector, potentially taking it away from individuals, parents, educators – including physical educators – and social policy makers. It puts the emphasis on treatment, not prevention, inevitably leading to expensive medical interventions to tackle what is a societal problem.

Humans are programmed to eat as much as we can and to move as little as possible. With technology and highly calorific food, current lifestyles are the perfect storm for obesity. This is what needs addressing.

I doubt this reclassification will mean a boost for the wellness, spa and fitness sector. It could mean the opposite, with treatment – not prevention – becoming the emphasis and medicine taking de facto responsibility for that treatment. The sectors have to better evidence their effectiveness in obesity prevention and management to compete with medicine in this context.”




Tam Fry Honorary chair Child Growth Foundation

 

Tam Fry
 

“Obesity should be classified as a disease – a condition to be treated and not simply dismissed by the medical profession as a problem for parents or individuals. Unrecognised, obesity may quickly trigger more serious conditions which are more costly to treat.

Should the UK follow the lead of the US and classify obesity as a disease, I would hope that more funds would be triggered for preventive measures, especially in primary care, which is currently woefully underfunded.

In my opinion, any further funding should not be directed into the wellness and fitness industry, which is a sophisticated business sector that can look after itself. The fitness industry, in particular, suggests to people that it will provide a quick fix to lose weight. Actually, all people need in order to exercise is a good pair of shoes to go walking. As for kids, they just need space to run around.

What’s more, exercise isn’t the only element that’s needed to stop the development of obesity – eating good, nutritious food is key too and even before that it’s about coaching people on how to maintain a healthy lifestyle. This is particularly important very early on in life as it’s been found that the first 1,000 days of a child’s life is crucial in preventing obesity later on.”


LATEST NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
UK government cuts VAT on attractions to boost summer visitor economy
The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively to CLADmag about his mission to spread joy, the power of play, and his bold approach to using colour (including the colours you won’t see in his work).
Government of Thailand reveals it is courting major theme park operators
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.
+ More news   
 
COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS