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NEWS
Active IQ to offer NASM qualifications
POSTED 10 Sep 2010 . BY Tom Walker
Awarding body Active IQ will officially begin offering the National Academy of Sports Medicine (NASM) qualifications in the UK next month.

The deal means that all UK training providers will now be able to add NASM courses on their training portfolio.

The courses were previously delivered exclusively by Premier Training as part of their graduate training.

Active IQ's deal with NASM also covers the delivery of the awards in Europe, Middle East and Brazil.

NASM is one of the leading global health and fitness qualifications with more than 25,000 people completing the courses each year.

According to Active IQ director, Mark Botha, all NASM courses deliver a holistic approach to training students.

"Our graduates will not only have the very best knowledge and understanding but they will understand the importance of member engagement and interaction,' he said.

The deal will also mark the first time the Optimum Performance Training (OPT) model will be made available in the UK.

OPT is based on scientific research and incorporates a range of training regimes - flexibility, cardio respiratory, core, balance, reactive, speed, agility, quickness, and strength.

Derek Crawford, fitness director at club operator Fitness First, said: "We have worked with the NASM model for the past three years and we fully endorse the theory behind the progressive nature of the training periodisation.

"We've introduced over 500 staff members to the model and have integrated it in to our new member induction process; from which we've witnessed some incredible results.

"The NASM model allows us to adopt a structured, systematic approach, ensuring our members are given the opportunity to achieve results specific to their needs, straight from day-one of their membership."

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A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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Jobs    News   Products   Magazine   Subscribe
NEWS
Active IQ to offer NASM qualifications
POSTED 10 Sep 2010 . BY Tom Walker
Awarding body Active IQ will officially begin offering the National Academy of Sports Medicine (NASM) qualifications in the UK next month.

The deal means that all UK training providers will now be able to add NASM courses on their training portfolio.

The courses were previously delivered exclusively by Premier Training as part of their graduate training.

Active IQ's deal with NASM also covers the delivery of the awards in Europe, Middle East and Brazil.

NASM is one of the leading global health and fitness qualifications with more than 25,000 people completing the courses each year.

According to Active IQ director, Mark Botha, all NASM courses deliver a holistic approach to training students.

"Our graduates will not only have the very best knowledge and understanding but they will understand the importance of member engagement and interaction,' he said.

The deal will also mark the first time the Optimum Performance Training (OPT) model will be made available in the UK.

OPT is based on scientific research and incorporates a range of training regimes - flexibility, cardio respiratory, core, balance, reactive, speed, agility, quickness, and strength.

Derek Crawford, fitness director at club operator Fitness First, said: "We have worked with the NASM model for the past three years and we fully endorse the theory behind the progressive nature of the training periodisation.

"We've introduced over 500 staff members to the model and have integrated it in to our new member induction process; from which we've witnessed some incredible results.

"The NASM model allows us to adopt a structured, systematic approach, ensuring our members are given the opportunity to achieve results specific to their needs, straight from day-one of their membership."

RELATED STORIES
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
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