We know society is ageing. We know exercise offers the potential of a healthier – as well as a longer – life. The problem is, by classifying anyone over the age of 50 as ‘old, the fitness industry is missing a trick.
Because the decades after 50 can constitute half of a person’s life, and encompass everything from full mental and physical fitness through to muscle loss and dementia. So where are the clubs that cater for the truly old and frail? The answer: they’re few and far between, and even where they do exist, the focus is often on the physical – mainly falls prevention – and the social, offering companionship and community.
But what about the direct mental impact of exercise? One topic that’s getting a lot of attention among the scientific community is dementia, and the positive impact exercise can have on this devastating condition – we review some of the latest research on page 124.
But as yet, few fitness facilities have focused on this wonderful benefit of exercise. Step forward UK-based community interest company LiveWire, which has just had plans approved for a £16m neighbourhood leisure, culture, health and wellbeing hub in Warrington. Set to open in Q3 2016, it will be LiveWire’s first dementia-friendly facility.
Locklynne Hall, LiveWire’s innovation and leadership manager, explains what that means: “The person with dementia has difficulty remembering things, so you can’t rely on them building up a familiarity with where things are – you need appropriate signage. Their more recent memories are lost first, so if your toilet signs are a variation on the stick man that became common in the 60s, it might be meaningless to someone whose memory stops before then.
“You need appropriate fittings too, because the person with dementia also has difficulty working things out. They may not understand how to use clinical-style taps and mixer faucets in toilets. Unfamiliar plumbing will cause delays and confusion that could lead to incontinence and distress.
“You also need a well thought-out colour and décor scheme. If someone has developed problems with depth perception and visual processing, a pattern on the floor may appear to be a trip hazard: this momentary confusion can cause them to stumble and fall.”
Equally importantly, LiveWire trains its staff – and members of the local community – to understand the condition. It’s piloting a number of programmes too: early onset dementia groups, for example, offering healthy walking classes and tai chi. “We’re also developing a ‘lessen your chances’ programme of activities,” adds Hall.
There are lessons to learn from other sectors too, with evidence to suggest that environments which stimulate longer-term memories can be beneficial. For example, the Jamtli museum in Sweden has created the environment of a 1970s house, designed to jog dementia sufferers’ memories of happy, younger years. Engagement levels are reportedly high, and the individuals are also calmer and more content in this familiar environment.
As the population gets older, the need to be dementia-friendly will be inescapable. “The big message,” concludes Hall, “is that we’re at the point of no return. We have to act today, because tomorrow’s challenge is already upon us.”
We know society is ageing. We know exercise offers the potential of a healthier – as well as a longer – life. The problem is, by classifying anyone over the age of 50 as ‘old, the fitness industry is missing a trick.
Because the decades after 50 can constitute half of a person’s life, and encompass everything from full mental and physical fitness through to muscle loss and dementia. So where are the clubs that cater for the truly old and frail? The answer: they’re few and far between, and even where they do exist, the focus is often on the physical – mainly falls prevention – and the social, offering companionship and community.
But what about the direct mental impact of exercise? One topic that’s getting a lot of attention among the scientific community is dementia, and the positive impact exercise can have on this devastating condition – we review some of the latest research on page 124.
But as yet, few fitness facilities have focused on this wonderful benefit of exercise. Step forward UK-based community interest company LiveWire, which has just had plans approved for a £16m neighbourhood leisure, culture, health and wellbeing hub in Warrington. Set to open in Q3 2016, it will be LiveWire’s first dementia-friendly facility.
Locklynne Hall, LiveWire’s innovation and leadership manager, explains what that means: “The person with dementia has difficulty remembering things, so you can’t rely on them building up a familiarity with where things are – you need appropriate signage. Their more recent memories are lost first, so if your toilet signs are a variation on the stick man that became common in the 60s, it might be meaningless to someone whose memory stops before then.
“You need appropriate fittings too, because the person with dementia also has difficulty working things out. They may not understand how to use clinical-style taps and mixer faucets in toilets. Unfamiliar plumbing will cause delays and confusion that could lead to incontinence and distress.
“You also need a well thought-out colour and décor scheme. If someone has developed problems with depth perception and visual processing, a pattern on the floor may appear to be a trip hazard: this momentary confusion can cause them to stumble and fall.”
Equally importantly, LiveWire trains its staff – and members of the local community – to understand the condition. It’s piloting a number of programmes too: early onset dementia groups, for example, offering healthy walking classes and tai chi. “We’re also developing a ‘lessen your chances’ programme of activities,” adds Hall.
There are lessons to learn from other sectors too, with evidence to suggest that environments which stimulate longer-term memories can be beneficial. For example, the Jamtli museum in Sweden has created the environment of a 1970s house, designed to jog dementia sufferers’ memories of happy, younger years. Engagement levels are reportedly high, and the individuals are also calmer and more content in this familiar environment.
As the population gets older, the need to be dementia-friendly will be inescapable. “The big message,” concludes Hall, “is that we’re at the point of no return. We have to act today, because tomorrow’s challenge is already upon us.”
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
