The WWA hope to break last year’s record of 24,873 participants at this year’s swimming lesson
As we near the start of the summer swimming season, the World’s Largest Swimming Lesson™ (WLSL) aims to reach out to families, with the key message that Swimming Lessons Save Lives™.
Drowning remains the leading cause of accidental death of children aged one to five and the second leading cause of accidental death for children aged one to 14. Everyone in the aquatics industry is responsible for working toward eliminating drowning deaths, which has prompted the World Waterpark Association (WWA) and its partners, plus hundreds of host locations, to support the WLSL event each year.
All waterpark operators can host the WLSL on June 18th, and the benefits are numerous. Not only will you draw new visitors to your facility, but your attraction has the potential to receive positive media exposure. If you’re worried that you don’t have enough qualified life guards, combining resources with local swim clubs or recreation centres could be an option. As well as benefiting the WLSL event, a new partnership could be the start of many opportunities for the future.
The WLSL event began in 2010 and many waterparks have run very successful events, including: Wild Wadi, Dubai; Aquaventure at Atlantis the Palm, Dubai; Merlin Entertainment’s Alton Towers Waterpark, UK; and Sandcastle Waterpark, Blackpool, UK.
Sandcastle Waterpark worked with local community school groups and a charity that focuses on children with disabilities, resulting in 100 children and parents attending their 2012 WLSL event. Thanks to strong pre-event promotional efforts, through posters and mailers locally, social media, internet banners and waterpark signage, the event received coverage online, on the radio and in local newspapers.
To register your waterpark as a host location, visit WLSL.org by May 19th. The website offers a complete host location guide, key dates, check lists, sample media releases, posters, flyers and promotional materials.
Not only will you be helping people be water safe, you’ll be positioning your park as a concerned community leader in water safety.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2013 issue 2
Editor's letter : Dealing with protests
The industry attracts protesters for the
same reason it attracts sponsors – it's
high profile and extremely engaged with
its audience
Profile: Tim Fisher
The CEO of Village Roadshow Theme
Parks reveals how the company's
defied the double-dip global recession
with record attendances to its existing
parks and three more due to open
Museum: The big idea
San Francisco's Exploratorium reopened
in April in a venue three times its original
size. The museum's Linda Dackman
shows how the new space is being used
Aquarium: Den Blå Planet
The CEO and designer describe
Denmark's new aquarium, which is
shaped like a whirlpool and has 20,000
animals and up to 8,000 visitors a day
New opening: Thinking inside the box
The Perot Museum is shaped like a cube
and described as the next generation
of nature and science museums. CEO
Nicole Small explains how and why
Restoration: Home improvement
The Historic Dyess Colony: Boyhood
Home of Johnny Cash project is
restoring the famous singer's house,
educating visitors about the New
Deal era and revitalising the area
Planetarium: The sky at night
Two dome theatres are among the
highlights of Canada's new Rio Tinto
Alcan Planetarium, which shows what's
going on in the universe as it happens
Social media: Smart moves
Find out how to use digital opportunities
beyond your website in a new series
by social media expert Kelly Wheeler
On June 18th 2013, waterparks, pools and other aquatic facilities around the globe will host WLSL lessons simultaneously at 11am EDT (5pm CEST, 4pm BST) in an attempt to break the Guinness World Record.
The previous records are: 24,873 participants in 2012; 19,322 participants in 2011; and 3,971 participants in 2010. Countries involved include the USA, the Bahamas, Brazil, Canada, Germany, Lebanon, Mexico, South Korea, the UAE and the UK.
Aleatha Ezra, Director of park member development World Waterpark Association +1-913-599-0300 ext: 11 [email protected] www.waterparks.org
Aleatha Ezra
COMPANY PROFILES
Sally Corporation
Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Taylor Made Designs
Founded in 1993, Taylor Made
Designs supply corporate clothing
and brand-enhancing merchandise
to [more...]
The WWA hope to break last year’s record of 24,873 participants at this year’s swimming lesson
As we near the start of the summer swimming season, the World’s Largest Swimming Lesson™ (WLSL) aims to reach out to families, with the key message that Swimming Lessons Save Lives™.
Drowning remains the leading cause of accidental death of children aged one to five and the second leading cause of accidental death for children aged one to 14. Everyone in the aquatics industry is responsible for working toward eliminating drowning deaths, which has prompted the World Waterpark Association (WWA) and its partners, plus hundreds of host locations, to support the WLSL event each year.
All waterpark operators can host the WLSL on June 18th, and the benefits are numerous. Not only will you draw new visitors to your facility, but your attraction has the potential to receive positive media exposure. If you’re worried that you don’t have enough qualified life guards, combining resources with local swim clubs or recreation centres could be an option. As well as benefiting the WLSL event, a new partnership could be the start of many opportunities for the future.
The WLSL event began in 2010 and many waterparks have run very successful events, including: Wild Wadi, Dubai; Aquaventure at Atlantis the Palm, Dubai; Merlin Entertainment’s Alton Towers Waterpark, UK; and Sandcastle Waterpark, Blackpool, UK.
Sandcastle Waterpark worked with local community school groups and a charity that focuses on children with disabilities, resulting in 100 children and parents attending their 2012 WLSL event. Thanks to strong pre-event promotional efforts, through posters and mailers locally, social media, internet banners and waterpark signage, the event received coverage online, on the radio and in local newspapers.
To register your waterpark as a host location, visit WLSL.org by May 19th. The website offers a complete host location guide, key dates, check lists, sample media releases, posters, flyers and promotional materials.
Not only will you be helping people be water safe, you’ll be positioning your park as a concerned community leader in water safety.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2013 issue 2
Editor's letter : Dealing with protests
The industry attracts protesters for the
same reason it attracts sponsors – it's
high profile and extremely engaged with
its audience
Profile: Tim Fisher
The CEO of Village Roadshow Theme
Parks reveals how the company's
defied the double-dip global recession
with record attendances to its existing
parks and three more due to open
Museum: The big idea
San Francisco's Exploratorium reopened
in April in a venue three times its original
size. The museum's Linda Dackman
shows how the new space is being used
Aquarium: Den Blå Planet
The CEO and designer describe
Denmark's new aquarium, which is
shaped like a whirlpool and has 20,000
animals and up to 8,000 visitors a day
New opening: Thinking inside the box
The Perot Museum is shaped like a cube
and described as the next generation
of nature and science museums. CEO
Nicole Small explains how and why
Restoration: Home improvement
The Historic Dyess Colony: Boyhood
Home of Johnny Cash project is
restoring the famous singer's house,
educating visitors about the New
Deal era and revitalising the area
Planetarium: The sky at night
Two dome theatres are among the
highlights of Canada's new Rio Tinto
Alcan Planetarium, which shows what's
going on in the universe as it happens
Social media: Smart moves
Find out how to use digital opportunities
beyond your website in a new series
by social media expert Kelly Wheeler
On June 18th 2013, waterparks, pools and other aquatic facilities around the globe will host WLSL lessons simultaneously at 11am EDT (5pm CEST, 4pm BST) in an attempt to break the Guinness World Record.
The previous records are: 24,873 participants in 2012; 19,322 participants in 2011; and 3,971 participants in 2010. Countries involved include the USA, the Bahamas, Brazil, Canada, Germany, Lebanon, Mexico, South Korea, the UAE and the UK.
Aleatha Ezra, Director of park member development World Waterpark Association +1-913-599-0300 ext: 11 [email protected] www.waterparks.org
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news
COMPANY PROFILES
Sally Corporation Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Taylor Made Designs Founded in 1993, Taylor Made
Designs supply corporate clothing
and brand-enhancing merchandise
to [more...]
