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Italy's Bologna to be home of 'foodie theme park'
POSTED 02 Apr 2014 . BY Jak Phillips
Beautiful Bologna – best known for its rambling streets and terracotta rooftops – will soon be become home to a 'Disneyland for foodies' Credit: Shutterstock
The Italian city of Bologna is set to become home to a US$55m (€40m, £33.4m) “foodie theme park” intended to celebrate the finest facets of Italian cuisine.

The joint venture between Italian food-emporium chain Eataly – which boasts 26 stores worldwide, including a New York City megastore co-owned by renowned gastronomist Mario Batali – and the Municipality of Bologna is expected to be served up in November 2015 and will cover 86,000sq ft (7,900sq m).

The land, which currently houses several abandoned warehouses, has been provided by the city-controlled Centro Agro Alimentare. It is to be transformed into Fico Eataly World – a theme park featuring restaurants, grocery stores, food labs, an aquarium and several other food-themed features.

Speaking to Italy's online news service the Agenzia Nazionale Stampa Associata, Eataly founder Oscar Farinetti expressed his excitement and announced his ambition to lure over 10 million visitors a year to his attraction, inviting them to "play with this magical thing: Italian food.”

With tourism one of Italy’s major strengths – more than 46 million visitors spent US$32.1bn (€23.3m, £19.3m) in Italy in 2012, according to the UN World Tourism Barometer – the “Disneyland for food” marks the latest in a series of projects aiming to convert the country’s heritage into a money-making antidote for Italy’s ailing economy.

In an interview for the latest edition of Attractions Management magazine, Italian entrepreneur Alberto Zamperla announced his intention to create a new cultural attraction in the heart of Venice, spotlighting the city’s rich history.
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NEWS
Italy's Bologna to be home of 'foodie theme park'
POSTED 02 Apr 2014 . BY Jak Phillips
Beautiful Bologna – best known for its rambling streets and terracotta rooftops – will soon be become home to a 'Disneyland for foodies' Credit: Shutterstock
The Italian city of Bologna is set to become home to a US$55m (€40m, £33.4m) “foodie theme park” intended to celebrate the finest facets of Italian cuisine.

The joint venture between Italian food-emporium chain Eataly – which boasts 26 stores worldwide, including a New York City megastore co-owned by renowned gastronomist Mario Batali – and the Municipality of Bologna is expected to be served up in November 2015 and will cover 86,000sq ft (7,900sq m).

The land, which currently houses several abandoned warehouses, has been provided by the city-controlled Centro Agro Alimentare. It is to be transformed into Fico Eataly World – a theme park featuring restaurants, grocery stores, food labs, an aquarium and several other food-themed features.

Speaking to Italy's online news service the Agenzia Nazionale Stampa Associata, Eataly founder Oscar Farinetti expressed his excitement and announced his ambition to lure over 10 million visitors a year to his attraction, inviting them to "play with this magical thing: Italian food.”

With tourism one of Italy’s major strengths – more than 46 million visitors spent US$32.1bn (€23.3m, £19.3m) in Italy in 2012, according to the UN World Tourism Barometer – the “Disneyland for food” marks the latest in a series of projects aiming to convert the country’s heritage into a money-making antidote for Italy’s ailing economy.

In an interview for the latest edition of Attractions Management magazine, Italian entrepreneur Alberto Zamperla announced his intention to create a new cultural attraction in the heart of Venice, spotlighting the city’s rich history.
MORE NEWS
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
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COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion expands global presence with new Riyadh office
Red Raion, the CGI studio for media-based attractions, has announced the opening of its new office in Riyadh, Saudi Arabia. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
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