PRODUCT NEWS
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| Vantage digitises Atlantis Dubai’s aquatic theme park guest journey |
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| 23 Sep 2021 . BY Megan Whitby |
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| Vantage combines smart wearable technology with behavioural analytics to uncover hidden potential within visitor attractions |
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Entertainment destination Atlantis Dubai has chosen Vantage’s smart software platform to help it deliver a personalised and frictionless experience for guests at its aquatic theme park Aquaventure.
Once installed, Vantage’s platform – which includes an integrated set of wearables, apps and data management tools – will digitise the entire guest experience.
Guests will have a single platform to engage with the resort, whether that be to open lockers, find their friends or to purchase tickets for Dolphin Bay.
As Anthony Lynsdale, Atlantis Dubai’s vice president of information technology, explains: “With Vantage’s platform, we’ll be able to deliver those extraordinary experiences we’re known for, while also deepening our client understanding, which in turn allows us to elevate the guest experience even further.”
The initial phase of the Vantage implementation will focus on Aquaventure, where guests will be given a wearable that they link to an app and in-park kiosks, which allows them to freely explore, ride and buy throughout the entire park.
Its operations team will have access to real-time attendance, wait times and retail and F&B sales which can be filtered by demographic via a series of tools that feed into a live app.
Configured with critical KPIs, staff are alerted when queue lines get too long, dispatch rates drop, and safety incidents occur, along with other push notification parameters the park sets.
For Aquaventure’s sales and marketing, all data collected is anchored to each guest so its team can understand preferences, buying behaviours, and patterns of usage which become valuable remarketing data to ensure guests return and for creating ideal customer profiles.
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| PRODUCT NEWS |
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| How surf simulators are transforming the experience economy |
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| The experience economy, driven by evolving consumer trends, is poised for continued growth
in the coming years. Millennials have been at the forefront of this shift, favouring
memorable experiences over material possessions. This preference has extended to other
generations as well, indicating a broader adoption of experience-focused spending habits
in the attractions sector. |
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| Eye tracking AI Aquarium from ITRI helps visitors identify fish species |
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| It can take a while for visitors to identify the species of fish they’re looking at in an
aquarium – trying to match them up with information on an information panel can take time
and isn’t always straightforward. Now a new aquarium by Taiwan’s Industrial Technology
Research Institute (ITRI) helps by exhibiting marine life information in real time
according to visitors’ line of sight. |
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Centre Manager
Exeter City Council |
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Salary:
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Job location: Exeter , United Kingdom |
Health, Safety and Training Manager
Nottingham City Council |
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Salary:
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Job location: Around Nottingham + hybrid working , United Kingdom |
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