PRODUCT NEWS
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| The bee's knees |
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| 31 Mar 2010 . BY Sarah Todd |
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German company Clostermann has created a mobile exhibition for the purpose of educating and inspiring children.
Bees - Nature's Hidden Heroes is part of the company's Hire Reality brand of travelling exhibitions. With a mixture of hands-on activities, riddles and immersive design to stimulate interaction, the show illustrates how important bees are to the environment. It shows their amazing physical capabilities, social impulses and highlights the problem of their falling numbers.
Attractions include a rowing bee, who challenges them to explore its flying abilities and a beekeeper's model, replicating the feeling of standing in a swarm.
"True education means fostering the ability to be interested in something," said Matthias Clostermann, CEO of Clostermann. "We had to think on the same level as the children and the activities had to be self-explanatory, to some extent, so that pre-school kids can enjoy them without necessarily reading through the exhibition. We have built an inspiring environment in which learning comes as a welcome add on."
The company's very proud of the exhibition, which is the realisation of a long-standing dream to make science tangible and accessible via travelling exhibitions.
"One big challenge for us was to convey knowledge and fascinating facts with emotional exhibits," concluded Clostermann. "We wanted something that was truly hands-on, while avoiding copying anything or anyone. One big reason for us to do Bees was that its meaningful, its not just the next copy of something about dinosaurs, sunken ships or skinned dead people."
Another Hire Reality exhibition due out this year is Alien Friend. About robotic-human interaction, it's not solely aimed at children, but will include exhibits for them.
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| PRODUCT NEWS |
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| AStation: Leading the ‘Attractions Revolution’ |
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| While others pour concrete and steel, AStation launches dinosaurs and heroes within weeks —
no construction required. Its outlets are redefining entertainment with cutting-edge,
location-based experiences, transforming plazas, art districts, and heritage sites into
massive Mixed Reality playgrounds. |
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