PRODUCT NEWS
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| Picsolve acquires Maxifoto, adding Efteling to portfolio |
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| 12 Aug 2015 . BY Alice Davis |
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| CEO Jeff Kelisky has big plans for Picsolve |
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Picsolve has acquired Dutch ride photography company Maxifoto International, in a move that steps up the company’s global expansion ambitions.
With the buyout – worth an undisclosed amount – Picsolve inherits a Maxifoto portfolio of eight new clients, including Efteling theme park in the Netherlands. According to Derby, UK-based Picsolve, these eight sites increase the company’s potential customer base for attractions photography experiences by 7.5 million guests per year.
Maxifoto, which was founded in 1976, was a market leader in introducing digital photography in amusement parks and the first to install a high-resolution digital ride photo system in the UK.
“As the demands of ‘tech-savvy’ guests soar, the opportunity to blend Maxifoto’s rich industry knowledge with our expertise in online and digital was an obvious choice,” said Picsolve CEO Jeff Kelisky.
Picsolve said it plans to absorb Maxifoto staff and bring its latest digital solutions to its new sites.
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| PRODUCT NEWS |
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| AStation: Leading the ‘Attractions Revolution’ |
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| While others pour concrete and steel, AStation launches dinosaurs and heroes within weeks —
no construction required. Its outlets are redefining entertainment with cutting-edge,
location-based experiences, transforming plazas, art districts, and heritage sites into
massive Mixed Reality playgrounds. |
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