PRODUCT NEWS
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Land's End invest in Simworx |
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19 Jul 2010 . BY Sarah Todd |
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Heritage Attractions' Land's End in Cornwall has replaced its 22-year-old Last Labyrinth experience with a 100-seat 4D effects theatre from Simworx.
Red Star's Curse of Skull Rock, shown in HD 3D projection, was chosen for its family appeal and because the pirate theme is perfect for this coastal location, which is steeped in pirate heritage.
Land's End's new general manager David Bryans, who has been enlisted to leverage the 115-acre site, says the company decided to invest in a 4D experience because of the longevity and the flexibility of the many films on offer. "Our main market is families, so we needed a family-orientated attraction, and the reaction has been magical," he said. "In the first two months we've already seen visitor numbers rise 10 per cent and we know that visits to The Curse of Skull Rock are 10 per cent more than to the Last Labyrinth."
This has represented a hefty investment: the 100 seats cost £200,000 (US$290,000, 230,000 euro), the film was £40,000 ($60,000, 50,000 euro), the building work and theming cost around £25,000 ($36,000, 30,000 euro) and investment in other hardware and technology brought the total investment up to £525,000 (US$765,000, 615,000 euro). "It's a serious investment," said Bryans. "But the appeal to families and what it brings to the site makes it worthwhile."
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PRODUCT NEWS |
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Maurer Rides introduces Spike Waterfight |
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Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest
concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one
another with water cannons.
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Triotech launches new dark ride Primordial |
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Media based attractions creator Triotech has announced the opening of its latest
attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt
Lake City, Utah, US. |
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Small Footprint, Big Significance: Studio City Water Park |
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Long known for its fancy casinos, Macau realized within the past decade that it must
diversify its tourism scene to attract new crowds. With the ambition of becoming the
leisure hub of China’s 72-million strong Greater Bay Area, the city began adding shows,
attractions, and family-friendly hotels. But the offering that truly stands out with fun
for everyone is Studio City Water Park – Macau’s first stand-alone water park, with all
the water slides and aquatic play structures supplied by WhiteWater. |
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How surf simulators are transforming the experience economy |
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The experience economy, driven by evolving consumer trends, is poised for continued growth
in the coming years. Millennials have been at the forefront of this shift, favouring
memorable experiences over material possessions. This preference has extended to other
generations as well, indicating a broader adoption of experience-focused spending habits
in the attractions sector. |
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Director of Operations
Active Luton |
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Salary:
£61,000 - £64,000 + exceptional pension + excellent benefits
Job location: Luton , United Kingdom |
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DIARY |
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