PRODUCT NEWS
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| LEDS create animated sky for Snog store |
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| 30 Jul 2010 . BY Sarah Todd |
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Frozen yoghurt chain Snog opened its latest outlet in London's Covent Garden in March, featuring an LED canopy ceiling created from glass spheres.
Cinimod Studio was given a brief to create a high-end interior environment for the café. The British summer was used as inspiration for the design, which features grass floors, floral graphics and a 'digital sky ceiling'.
The canopy of lights that undulates throughout the entire store is comprised of thousands of individually addressable glass spheres of LED light, each mounted on stainless steel rods descending from the white aluminium ceiling above. These fixtures were designed by Cinimod Studio especially for this project, and make use of the latest LED technologies.
Inside each of the globes are three tricolour CREE led chips and accompanying electronics. Each fixture is capable of millions of colours.
The ceiling was designed using parametric software to create the smooth undulating form that varies in depth and pitch across the store. Controlling the system is a media-based server from lighting control specialists E:Cue, allowing for real-time audio responsive colour mapping across the store. A 3d control interface was developed allowing for complex 3d simulations to assist in the programming.
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