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PRODUCT NEWS
LCI Productions delivered 20m projection mapped tree at Longleat’s Festival of Light
13 Jan 2023 . BY Magali Robathan
LCI Productions designed the 20m projection-mapped Christmas tree show / Image: LCI Productions
The Festival of Light returned to Longleat Safari & Adventure Park in Wiltshire, UK, at Christmas after a two-year hiatus due to COVID-19, placing storytelling at the heart of the experience.

The Wondrous Worlds of Roald Dahl trail invited visitors to meet their favourite childhood characters from the Road Dahl collections including James and the Giant Peach, Fantastic Mr Fox, Matilda, The Twits and Danny Champion of the World. The lantern trail illuminated more than 30 acres of the park using projection mapping and light displays.

“The IP for Roald Dahl was secured back in 2019 and the team unanimously agreed that it would be a fantastic family favourite to return with,” said Daisy Mercedes, event & product development manager at Longleat Safari & Adventure Park.

“Every year we come up with a new narrative for the lanterns and use audio, and lighting effects to bring the stories to life and create an enchanting experience for visitors. The creation and planning of the lantern show took more than two years – finally opening the park with such a unique theme was an incredible experience.”

The annual Festival of Light also features a 20m projection mapped Christmas tree which marks the end of the lantern trail. The concept and design of the tree was delivered by design specialists LCI Productions.

“The tree forms part of a projection mapped show, which uses a 52m-wide Longleat stable building to project upon, said LCI Productions design director Rob Paul.

“We designed the tree using more than 100,000 LEDs – it's controlled by 14 pixelators, each of which run on 24 light chains. We programme these to create animated sequences, controlled using a 2x2 Disguise media server.”

LCI delivered the full audio, visual and lighting production, including technical design, concept creation, original media and audio scores, installation, show programming and onsite maintenance throughout the live dates. This included hand stitching the LEDs on to the rolled steel tree frame to form an accurate grid pattern.

“The original content has been created by our in-house team of character artists, animators and motion graphic experts to include festive imagery and mischievous elves who pop up in the windows in between shows, each with a story to tell,” said Paul.

“Looking ahead, we’d love to expand this part of the light festival,” said Mercedes.
“We’d like to extend the storytelling section of the show and create more interactive elements for the audience to get involved with. We’ll be exploring new technologies that we can bring in to further enhance the experience using more advanced mapping techniques and LED pixels. 2023 is certainly set to be another busy and exciting year.”




The Festival of Light was Roald Dahl-themed / Credit: Image: Beth Whelan
PRODUCT NEWS
How surf simulators are transforming the experience economy
The experience economy, driven by evolving consumer trends, is poised for continued growth in the coming years. Millennials have been at the forefront of this shift, favouring memorable experiences over material possessions. This preference has extended to other generations as well, indicating a broader adoption of experience-focused spending habits in the attractions sector.
Mather & Co and ITV unite to create Coronation Street Experience
Experience designers, Mather & Co, have orchestrated a remarkable collaboration with ITV to unveil the new Coronation Street Experience, a captivating visitor exhibition at the Trafford Wharf site.
Jump into Summer with Taylor Made Designs’ new grip socks
Taylor Made Designs has developed a range of generic and custom-branded grip socks, perfect for use in trampoline parks and indoor play areas.
How two water rides are creating refreshing adventures in Vietnam’s biggest theme park
Aiming to become a top entertainment destination in southern Vietnam for both domestic and international tourists, VinWonders Phú Quốc opened in 2021 as the biggest theme park in the country.
Design Silver Fish teams up with Christie to deliver spectacular visuals at immersive South Korea art exhibition
Christie laser projectors have been used at an experiential art exhibition designed by media production firm Design Silver Fish to celebrate the history, culture and ecology of Damyan in South Korea – known for its strawberries and bamboo products.
Eye tracking AI Aquarium from ITRI helps visitors identify fish species
It can take a while for visitors to identify the species of fish they’re looking at in an aquarium – trying to match them up with information on an information panel can take time and isn’t always straightforward. Now a new aquarium by Taiwan’s Industrial Technology Research Institute (ITRI) helps by exhibiting marine life information in real time according to visitors’ line of sight.
Mather & Co to create viewpoint centre exhibition for Sealladh Hiort – St Kilda
Experienced exhibition designer Mather & Co has been appointed to create an exhibition in North Uist for Sealladh Hiort - St Kilda Viewpoint, part of the Outer Hebrides.
Triotech unveils Qube simulator
Triotech revealed its new Qube simulator – an interactive multiplayer coin-op game – at IAAPA Expo in Orlando, Florida.
Disney launches wearable MagicBand+ for Disneyland Resort
SimEx-Iwerks reveals first customised fly film in collaboration with Red Raion
Immersive cinema specialist SimEx-Iwerks, which celebrates its 30th anniversary in 2023, has created its first custom-production fly film in collaboration with CGI specialist, Red Raion.
AromaPrime releases most popular scents
Themed scent company AromaPrime has released its top 10 ‘weird and wacky’ smells over the past few years.
Billings Productions supplies dinosaurs to Columbus Zoo and Library
Provider of life-size animatronic dinosaurs Billings Productions has provided a Megalosaurus, Stegosaurus, and Triceratops for the atrium of Columbus Metropolitan Main Library, Columbus, US as part of a special autumn programme of activities.
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LATEST JOBS
Centre Manager
Exeter City Council
Salary: £38,296 - £40,478pa
Job location: Exeter , United Kingdom
Health, Safety and Training Manager
Nottingham City Council
Salary: £36,298 - £38,296pa + generous pension + great benefits
Job location: Around Nottingham + hybrid working , United Kingdom
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COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
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IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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VIDEO GALLERY

Red Raion - Testimonial Richard Needham - SimEx-Iwerks Entertainment
Last July 7th, Red Raion took part in the opening event of FICO Eataly World, the Italian theme park dedicated to food - the only one worldwide! Find out more...
More videos:
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05-05 Oct 2023

VAC 2023

QEII Conference Centre, London, United Kingdom
24-26 Oct 2023

ASEAN Pool & Spa Expo

IMPACT Exhibition Centre, Thailand
+ More diary  
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PRODUCT NEWS
LCI Productions delivered 20m projection mapped tree at Longleat’s Festival of Light
13 Jan 2023 . BY Magali Robathan
LCI Productions designed the 20m projection-mapped Christmas tree show / Image: LCI Productions
The Festival of Light returned to Longleat Safari & Adventure Park in Wiltshire, UK, at Christmas after a two-year hiatus due to COVID-19, placing storytelling at the heart of the experience.

The Wondrous Worlds of Roald Dahl trail invited visitors to meet their favourite childhood characters from the Road Dahl collections including James and the Giant Peach, Fantastic Mr Fox, Matilda, The Twits and Danny Champion of the World. The lantern trail illuminated more than 30 acres of the park using projection mapping and light displays.

“The IP for Roald Dahl was secured back in 2019 and the team unanimously agreed that it would be a fantastic family favourite to return with,” said Daisy Mercedes, event & product development manager at Longleat Safari & Adventure Park.

“Every year we come up with a new narrative for the lanterns and use audio, and lighting effects to bring the stories to life and create an enchanting experience for visitors. The creation and planning of the lantern show took more than two years – finally opening the park with such a unique theme was an incredible experience.”

The annual Festival of Light also features a 20m projection mapped Christmas tree which marks the end of the lantern trail. The concept and design of the tree was delivered by design specialists LCI Productions.

“The tree forms part of a projection mapped show, which uses a 52m-wide Longleat stable building to project upon, said LCI Productions design director Rob Paul.

“We designed the tree using more than 100,000 LEDs – it's controlled by 14 pixelators, each of which run on 24 light chains. We programme these to create animated sequences, controlled using a 2x2 Disguise media server.”

LCI delivered the full audio, visual and lighting production, including technical design, concept creation, original media and audio scores, installation, show programming and onsite maintenance throughout the live dates. This included hand stitching the LEDs on to the rolled steel tree frame to form an accurate grid pattern.

“The original content has been created by our in-house team of character artists, animators and motion graphic experts to include festive imagery and mischievous elves who pop up in the windows in between shows, each with a story to tell,” said Paul.

“Looking ahead, we’d love to expand this part of the light festival,” said Mercedes.
“We’d like to extend the storytelling section of the show and create more interactive elements for the audience to get involved with. We’ll be exploring new technologies that we can bring in to further enhance the experience using more advanced mapping techniques and LED pixels. 2023 is certainly set to be another busy and exciting year.”




The Festival of Light was Roald Dahl-themed / Credit: Image: Beth Whelan
PRODUCT NEWS
Jump into Summer with Taylor Made Designs’ new grip socks
Taylor Made Designs has developed a range of generic and custom-branded grip socks, perfect for use in trampoline parks and indoor play areas.
Design Silver Fish teams up with Christie to deliver spectacular visuals at immersive South Korea art exhibition
Christie laser projectors have been used at an experiential art exhibition designed by media production firm Design Silver Fish to celebrate the history, culture and ecology of Damyan in South Korea – known for its strawberries and bamboo products.
Eye tracking AI Aquarium from ITRI helps visitors identify fish species
It can take a while for visitors to identify the species of fish they’re looking at in an aquarium – trying to match them up with information on an information panel can take time and isn’t always straightforward. Now a new aquarium by Taiwan’s Industrial Technology Research Institute (ITRI) helps by exhibiting marine life information in real time according to visitors’ line of sight.
Triotech unveils Qube simulator
Triotech revealed its new Qube simulator – an interactive multiplayer coin-op game – at IAAPA Expo in Orlando, Florida.
Disney launches wearable MagicBand+ for Disneyland Resort
SimEx-Iwerks reveals first customised fly film in collaboration with Red Raion
Immersive cinema specialist SimEx-Iwerks, which celebrates its 30th anniversary in 2023, has created its first custom-production fly film in collaboration with CGI specialist, Red Raion.
AromaPrime releases most popular scents
Themed scent company AromaPrime has released its top 10 ‘weird and wacky’ smells over the past few years.
Billings Productions supplies dinosaurs to Columbus Zoo and Library
Provider of life-size animatronic dinosaurs Billings Productions has provided a Megalosaurus, Stegosaurus, and Triceratops for the atrium of Columbus Metropolitan Main Library, Columbus, US as part of a special autumn programme of activities.
Simworx unveils new cops and robbers ride concept
Attractions developer Simworx has teamed up with themed entertainment designers Katapult to design a cops and robbers themed ride concept for Simworx’s Automatic Guided Vehicle (AGV) Dark Ride.
Vennersys upgrades Clevedon Pier’s ticketing system
Integrated ticketing and visitor management firm Vennersys was asked by the Clevedon Pier & Heritage Trust board to update their ticketing management system.
Eden project uses drones to spell out climate change warning
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change Conference (COP26).
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion Pictures in LA, US.
+ More products   
 
COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
VIDEO GALLERY

Red Raion - Testimonial Richard Needham - SimEx-Iwerks Entertainment
Last July 7th, Red Raion took part in the opening event of FICO Eataly World, the Italian theme park dedicated to food - the only one worldwide! Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-05 Oct 2023

VAC 2023

QEII Conference Centre, London, United Kingdom
24-26 Oct 2023

ASEAN Pool & Spa Expo

IMPACT Exhibition Centre, Thailand
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

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