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PRODUCT NEWS
LCI Productions delivered 20m projection mapped tree at Longleat’s Festival of Light
13 Jan 2023 . BY Magali Robathan
LCI Productions designed the 20m projection-mapped Christmas tree show / Image: LCI Productions
The Festival of Light returned to Longleat Safari & Adventure Park in Wiltshire, UK, at Christmas after a two-year hiatus due to COVID-19, placing storytelling at the heart of the experience.

The Wondrous Worlds of Roald Dahl trail invited visitors to meet their favourite childhood characters from the Road Dahl collections including James and the Giant Peach, Fantastic Mr Fox, Matilda, The Twits and Danny Champion of the World. The lantern trail illuminated more than 30 acres of the park using projection mapping and light displays.

“The IP for Roald Dahl was secured back in 2019 and the team unanimously agreed that it would be a fantastic family favourite to return with,” said Daisy Mercedes, event & product development manager at Longleat Safari & Adventure Park.

“Every year we come up with a new narrative for the lanterns and use audio, and lighting effects to bring the stories to life and create an enchanting experience for visitors. The creation and planning of the lantern show took more than two years – finally opening the park with such a unique theme was an incredible experience.”

The annual Festival of Light also features a 20m projection mapped Christmas tree which marks the end of the lantern trail. The concept and design of the tree was delivered by design specialists LCI Productions.

“The tree forms part of a projection mapped show, which uses a 52m-wide Longleat stable building to project upon, said LCI Productions design director Rob Paul.

“We designed the tree using more than 100,000 LEDs – it's controlled by 14 pixelators, each of which run on 24 light chains. We programme these to create animated sequences, controlled using a 2x2 Disguise media server.”

LCI delivered the full audio, visual and lighting production, including technical design, concept creation, original media and audio scores, installation, show programming and onsite maintenance throughout the live dates. This included hand stitching the LEDs on to the rolled steel tree frame to form an accurate grid pattern.

“The original content has been created by our in-house team of character artists, animators and motion graphic experts to include festive imagery and mischievous elves who pop up in the windows in between shows, each with a story to tell,” said Paul.

“Looking ahead, we’d love to expand this part of the light festival,” said Mercedes.
“We’d like to extend the storytelling section of the show and create more interactive elements for the audience to get involved with. We’ll be exploring new technologies that we can bring in to further enhance the experience using more advanced mapping techniques and LED pixels. 2023 is certainly set to be another busy and exciting year.”




The Festival of Light was Roald Dahl-themed / Credit: Image: Beth Whelan
PRODUCT NEWS
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
SpongeBob’s Crazy Carnival Ride opens at Circus Circus in Las Vegas
Sally Dark Rides has celebrated the opening of its newest interactive adventure SpongeBob’s Crazy Carnival Ride.
Triotech’s new Superblaster ride launches
Triotech has announced that its latest innovation, SuperBlaster, is ready to ship worldwide.
Gantner rebrands to Vintia, joins Salto Wecosystem
Formerly known as Gantner Ticketing, Vintia is a state-of-the-art ticketing and booking solution for the leisure industry and the newest addition to the Salto Wecosystem.
HYPERVSN holographic display launched at MSG Sphere
Technology company HPERVSN has created its largest ever holographic display for music and entertainment venue MSG Sphere Las Vegas.
Zero Latency launches free roam VR zombie experience
VR technology company Zero Latency has launched its immersive free-roam VR zombie game Outbreak.
Maurer Rides introduces Spike Waterfight
Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one another with water cannons.
Triotech launches new dark ride Primordial
Media based attractions creator Triotech has announced the opening of its latest attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt Lake City, Utah, US.
Maurer Rides presents new Speed Chaser concept
Rollercoaster designer and manufacturer Maurer Rides presented its new Speed Chaser coaster concept at IAAPA Expo Europe.
Merlin Entertainments and Immersive Gamebox announce global partnership
Merlin Entertainments has announced a multi-million pound and multi-territory partnership with immersive group gaming platform Immersive Gamebox. 
Small Footprint, Big Significance: Studio City Water Park
Long known for its fancy casinos, Macau realized within the past decade that it must diversify its tourism scene to attract new crowds. With the ambition of becoming the leisure hub of China’s 72-million strong Greater Bay Area, the city began adding shows, attractions, and family-friendly hotels. But the offering that truly stands out with fun for everyone is Studio City Water Park – Macau’s first stand-alone water park, with all the water slides and aquatic play structures supplied by WhiteWater.
How surf simulators are transforming the experience economy
The experience economy, driven by evolving consumer trends, is poised for continued growth in the coming years. Millennials have been at the forefront of this shift, favouring memorable experiences over material possessions. This preference has extended to other generations as well, indicating a broader adoption of experience-focused spending habits in the attractions sector.
+ More products  

COMPANY PROFILES
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion expands global presence with new Riyadh office
Red Raion, the CGI studio for media-based attractions, has announced the opening of its new office in Riyadh, Saudi Arabia. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
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Jobs    News   Products   Magazine   Subscribe
PRODUCT NEWS
LCI Productions delivered 20m projection mapped tree at Longleat’s Festival of Light
13 Jan 2023 . BY Magali Robathan
LCI Productions designed the 20m projection-mapped Christmas tree show / Image: LCI Productions
The Festival of Light returned to Longleat Safari & Adventure Park in Wiltshire, UK, at Christmas after a two-year hiatus due to COVID-19, placing storytelling at the heart of the experience.

The Wondrous Worlds of Roald Dahl trail invited visitors to meet their favourite childhood characters from the Road Dahl collections including James and the Giant Peach, Fantastic Mr Fox, Matilda, The Twits and Danny Champion of the World. The lantern trail illuminated more than 30 acres of the park using projection mapping and light displays.

“The IP for Roald Dahl was secured back in 2019 and the team unanimously agreed that it would be a fantastic family favourite to return with,” said Daisy Mercedes, event & product development manager at Longleat Safari & Adventure Park.

“Every year we come up with a new narrative for the lanterns and use audio, and lighting effects to bring the stories to life and create an enchanting experience for visitors. The creation and planning of the lantern show took more than two years – finally opening the park with such a unique theme was an incredible experience.”

The annual Festival of Light also features a 20m projection mapped Christmas tree which marks the end of the lantern trail. The concept and design of the tree was delivered by design specialists LCI Productions.

“The tree forms part of a projection mapped show, which uses a 52m-wide Longleat stable building to project upon, said LCI Productions design director Rob Paul.

“We designed the tree using more than 100,000 LEDs – it's controlled by 14 pixelators, each of which run on 24 light chains. We programme these to create animated sequences, controlled using a 2x2 Disguise media server.”

LCI delivered the full audio, visual and lighting production, including technical design, concept creation, original media and audio scores, installation, show programming and onsite maintenance throughout the live dates. This included hand stitching the LEDs on to the rolled steel tree frame to form an accurate grid pattern.

“The original content has been created by our in-house team of character artists, animators and motion graphic experts to include festive imagery and mischievous elves who pop up in the windows in between shows, each with a story to tell,” said Paul.

“Looking ahead, we’d love to expand this part of the light festival,” said Mercedes.
“We’d like to extend the storytelling section of the show and create more interactive elements for the audience to get involved with. We’ll be exploring new technologies that we can bring in to further enhance the experience using more advanced mapping techniques and LED pixels. 2023 is certainly set to be another busy and exciting year.”




The Festival of Light was Roald Dahl-themed / Credit: Image: Beth Whelan
PRODUCT NEWS
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
SpongeBob’s Crazy Carnival Ride opens at Circus Circus in Las Vegas
Sally Dark Rides has celebrated the opening of its newest interactive adventure SpongeBob’s Crazy Carnival Ride.
Triotech’s new Superblaster ride launches
Triotech has announced that its latest innovation, SuperBlaster, is ready to ship worldwide.
Gantner rebrands to Vintia, joins Salto Wecosystem
Formerly known as Gantner Ticketing, Vintia is a state-of-the-art ticketing and booking solution for the leisure industry and the newest addition to the Salto Wecosystem.
HYPERVSN holographic display launched at MSG Sphere
Technology company HPERVSN has created its largest ever holographic display for music and entertainment venue MSG Sphere Las Vegas.
Zero Latency launches free roam VR zombie experience
VR technology company Zero Latency has launched its immersive free-roam VR zombie game Outbreak.
Maurer Rides introduces Spike Waterfight
Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one another with water cannons.
Triotech launches new dark ride Primordial
Media based attractions creator Triotech has announced the opening of its latest attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt Lake City, Utah, US.
Maurer Rides presents new Speed Chaser concept
Rollercoaster designer and manufacturer Maurer Rides presented its new Speed Chaser coaster concept at IAAPA Expo Europe.
Merlin Entertainments and Immersive Gamebox announce global partnership
Merlin Entertainments has announced a multi-million pound and multi-territory partnership with immersive group gaming platform Immersive Gamebox. 
Jump into Summer with Taylor Made Designs’ new grip socks
Taylor Made Designs has developed a range of generic and custom-branded grip socks, perfect for use in trampoline parks and indoor play areas.
Design Silver Fish teams up with Christie to deliver spectacular visuals at immersive South Korea art exhibition
Christie laser projectors have been used at an experiential art exhibition designed by media production firm Design Silver Fish to celebrate the history, culture and ecology of Damyan in South Korea – known for its strawberries and bamboo products.
+ More products   
 
COMPANY PROFILES
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion expands global presence with new Riyadh office
Red Raion, the CGI studio for media-based attractions, has announced the opening of its new office in Riyadh, Saudi Arabia. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS