PRODUCT NEWS
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| Government funding for thrill ride design |
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| 19 May 2008 . BY |
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A partnership between Aerial and the Mixed Reality Laboratory (MRL) has been awarded UK Government research funding to develop thrill rides that can respond to human emotions.
Initial research will focus on developing reliable real-time systems for monitoring and interpreting rider physiology.
The partners' ultimate goal is to create rides that can automatically adapt to maximise each rider’s experience. Development will capitalise on the success of Aerial’s recent Thrill Laboratory events at the Science Museum and Alton Towers, featuring experiments developed with MRL.
These involved strapping riders to monitoring equipment, including heart rate monitors and video cameras, to reveal their emotions whilst also entertaining an audience.
Over the next year the partners will trial different technologies, collecting data across different types of thrilling rides and attractions at Alton Towers, who are supporting the research.
The partners will work closely with psychologists from the University of Nottingham to help make sense of what they find. They will be also be joined by RoboCoaster, manufactures of the world’s only robotic ride, who will help to identify future potential ride applications.
By the end of the year, the partners aim to design and build a demonstrator ride to highlight the possibilities such technologies might offer. They also plan to make rider data and monitoring techniques available as a resource for designers of extreme experiences in other sectors of the entertainment industry.
Brendan Walker, director of Aerial says: "What we're doing here could also be really exciting for other entertainment businesses, including gaming, sport, TV and film.
"We plan to add objective experience analysis to the arsenal of tools designers and marketeers already use, whilst also developing new interactive entertainment possibilities."
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