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PRODUCT NEWS
Chills and thrills supplied by SimEx-Iwerks and Alcorn McBride at Detroit Zoo’s new penguinarium
06 Jul 2016 . BY Alice Davis
Guests embark on a 4D polar exploration
Detroit Zoo’s new Polk Penguin Conservation Center features a 4D walk-through film experience provided by SimEx-Iwerks, it has been announced.

The 360-degree 4K projection and audiovisual system was carried out in collaboration with Alcorn McBride, in a journey that transitions guests from ground level to the underwater penguin-viewing exhibit. During the four-minute experience, visitors board the ship Endurance and learn the story of polar explorer Ernest Shackleton.

The cutting-edge technology is an exciting addition to the animal exhibit, the largest penguin facility in the world and home to four different species. The adventure-themed 4D experience, which emulates Antarctic conditions using blasts of polar air and sea mists, also depicts the phenomenon of iceberg calving – when an iceberg splits and crashes into the sea.

Using CGI, stills, video, projection mapping, and 4D techniques like mist, hurricane fans and a snow machine, the design team created an immersive and thrilling journey.

“We recreated the ship as authentically as possible, placing the visitors on deck and illustrating the ordeal of the journey – the weather, the rough seas, the animals and the icebergs they observed,” said Richard Needham, SimEx-Iwerks creative director, who went to the Antarctic himself to gather some of the authentic video footage.

To handle the experience, SimEx-Iwerks used three Alcorn McBride A/V Binloop Uncompressed synchronised video players and five short-throw, ceiling-mounted digital projection 4K laser projectors.

“Alcorn lives and breathes synchronisation, which is very important to us,” Needham said. “The three A/V Binloop players deliver 21 channels, all in perfect sync, for the four-minute show. The content loops continuously all day.”

On exiting the underwater penguin-viewing space, visitors pass through a projection-mapped Antarctic Gallery, completing the experience.
PRODUCT NEWS
Triotech unveils Qube simulator
Triotech revealed its new Qube simulator – an interactive multiplayer coin-op game – at IAAPA Expo in Orlando, Florida.
Disney launches wearable MagicBand+ for Disneyland Resort
SimEx-Iwerks reveals first customised fly film in collaboration with Red Raion
Immersive cinema specialist SimEx-Iwerks, which celebrates its 30th anniversary in 2023, has created its first custom-production fly film in collaboration with CGI specialist, Red Raion.
LCI Productions delivered 20m projection mapped tree at Longleat’s Festival of Light
The Festival of Light returned to Longleat Safari & Adventure Park in Wiltshire, UK, at Christmas after a two-year hiatus due to COVID-19, placing storytelling at the heart of the experience.
AromaPrime releases most popular scents
Themed scent company AromaPrime has released its top 10 ‘weird and wacky’ smells over the past few years.
Billings Productions supplies dinosaurs to Columbus Zoo and Library
Provider of life-size animatronic dinosaurs Billings Productions has provided a Megalosaurus, Stegosaurus, and Triceratops for the atrium of Columbus Metropolitan Main Library, Columbus, US as part of a special autumn programme of activities.
Simworx unveils new cops and robbers ride concept
Attractions developer Simworx has teamed up with themed entertainment designers Katapult to design a cops and robbers themed ride concept for Simworx’s Automatic Guided Vehicle (AGV) Dark Ride.
Vennersys upgrades Clevedon Pier’s ticketing system
Integrated ticketing and visitor management firm Vennersys was asked by the Clevedon Pier & Heritage Trust board to update their ticketing management system.
Eden project uses drones to spell out climate change warning
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change Conference (COP26).
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion Pictures in LA, US.
Aardman collaborates with gaming venues to launch immersive Shaun the Sheep experience
Animation studio Aardman has announced a partnership with immersive group gaming experience providers Electric Gamebox to launch a game featuring Shaun the Sheep.
Giving the Gift of an experience has limitless benefits
As we emerge from the clutches of Covid and our freedom of movement is fully restored, giving the gift of an experience is more appealing than ever before.
+ More products  
LATEST JOBS
Head of Leisure Service Operations
Tower Hamlets
Salary: up to £84,424 p.a. or more for an exceptional candidate
Job location: Tower Hamlets, London , United Kingdom
Health and Wellbeing Facilities Manager
East Riding of Yorkshire Council
Salary: £49590pa
Job location: Beverley, East Riding of Yorkshire , United Kingdom
+ More jobs  

COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Behind the Scenes of IAAPA Expo 2022 with Michael Shelton
There is no place like IAAPA Expo, it’s the place to take in the most exciting sights, smells, tastes, and sensations that will take your career and attraction to new heights! The excitement, energy and opportunity are palpable. [more...]
VIDEO GALLERY

Red Raion - Testimonial Richard Needham - SimEx-Iwerks Entertainment
Last July 7th, Red Raion took part in the opening event of FICO Eataly World, the Italian theme park dedicated to food - the only one worldwide! Find out more...
More videos:
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Red Raion Showreel 2022 – Red Raion
Keynote | Moby Dick - Friends to the rescue! – Red Raion
+ More videos  

CATALOGUE GALLERY
 

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DIRECTORY
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DIARY

 

05-06 Mar 2023

CryoCON 2023

Renaissance at Plano Legacy West Hotel, Dallas, United States
10-12 May 2023

Asia Pool & Spa Expo

China Import & Export Fair Complex, China
+ More diary  
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ADVERTISE . CONTACT US

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©Cybertrek 2023
Jobs    News   Products   Magazine
PRODUCT NEWS
Chills and thrills supplied by SimEx-Iwerks and Alcorn McBride at Detroit Zoo’s new penguinarium
06 Jul 2016 . BY Alice Davis
Guests embark on a 4D polar exploration
Detroit Zoo’s new Polk Penguin Conservation Center features a 4D walk-through film experience provided by SimEx-Iwerks, it has been announced.

The 360-degree 4K projection and audiovisual system was carried out in collaboration with Alcorn McBride, in a journey that transitions guests from ground level to the underwater penguin-viewing exhibit. During the four-minute experience, visitors board the ship Endurance and learn the story of polar explorer Ernest Shackleton.

The cutting-edge technology is an exciting addition to the animal exhibit, the largest penguin facility in the world and home to four different species. The adventure-themed 4D experience, which emulates Antarctic conditions using blasts of polar air and sea mists, also depicts the phenomenon of iceberg calving – when an iceberg splits and crashes into the sea.

Using CGI, stills, video, projection mapping, and 4D techniques like mist, hurricane fans and a snow machine, the design team created an immersive and thrilling journey.

“We recreated the ship as authentically as possible, placing the visitors on deck and illustrating the ordeal of the journey – the weather, the rough seas, the animals and the icebergs they observed,” said Richard Needham, SimEx-Iwerks creative director, who went to the Antarctic himself to gather some of the authentic video footage.

To handle the experience, SimEx-Iwerks used three Alcorn McBride A/V Binloop Uncompressed synchronised video players and five short-throw, ceiling-mounted digital projection 4K laser projectors.

“Alcorn lives and breathes synchronisation, which is very important to us,” Needham said. “The three A/V Binloop players deliver 21 channels, all in perfect sync, for the four-minute show. The content loops continuously all day.”

On exiting the underwater penguin-viewing space, visitors pass through a projection-mapped Antarctic Gallery, completing the experience.
PRODUCT NEWS
Triotech unveils Qube simulator
Triotech revealed its new Qube simulator – an interactive multiplayer coin-op game – at IAAPA Expo in Orlando, Florida.
Disney launches wearable MagicBand+ for Disneyland Resort
SimEx-Iwerks reveals first customised fly film in collaboration with Red Raion
Immersive cinema specialist SimEx-Iwerks, which celebrates its 30th anniversary in 2023, has created its first custom-production fly film in collaboration with CGI specialist, Red Raion.
LCI Productions delivered 20m projection mapped tree at Longleat’s Festival of Light
The Festival of Light returned to Longleat Safari & Adventure Park in Wiltshire, UK, at Christmas after a two-year hiatus due to COVID-19, placing storytelling at the heart of the experience.
AromaPrime releases most popular scents
Themed scent company AromaPrime has released its top 10 ‘weird and wacky’ smells over the past few years.
Billings Productions supplies dinosaurs to Columbus Zoo and Library
Provider of life-size animatronic dinosaurs Billings Productions has provided a Megalosaurus, Stegosaurus, and Triceratops for the atrium of Columbus Metropolitan Main Library, Columbus, US as part of a special autumn programme of activities.
Simworx unveils new cops and robbers ride concept
Attractions developer Simworx has teamed up with themed entertainment designers Katapult to design a cops and robbers themed ride concept for Simworx’s Automatic Guided Vehicle (AGV) Dark Ride.
Vennersys upgrades Clevedon Pier’s ticketing system
Integrated ticketing and visitor management firm Vennersys was asked by the Clevedon Pier & Heritage Trust board to update their ticketing management system.
Eden project uses drones to spell out climate change warning
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change Conference (COP26).
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion Pictures in LA, US.
Aardman collaborates with gaming venues to launch immersive Shaun the Sheep experience
Animation studio Aardman has announced a partnership with immersive group gaming experience providers Electric Gamebox to launch a game featuring Shaun the Sheep.
Family business celebrates 40 years as leading ticketing solutions provider
A leading ticketing company that can boast Wembley Stadium as its first-ever client, is celebrating its 40th birthday this year.
+ More products   
 
COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Behind the Scenes of IAAPA Expo 2022 with Michael Shelton
There is no place like IAAPA Expo, it’s the place to take in the most exciting sights, smells, tastes, and sensations that will take your career and attraction to new heights! The excitement, energy and opportunity are palpable. [more...]
VIDEO GALLERY

Red Raion - Testimonial Richard Needham - SimEx-Iwerks Entertainment
Last July 7th, Red Raion took part in the opening event of FICO Eataly World, the Italian theme park dedicated to food - the only one worldwide! Find out more...
More videos:
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Red Raion Showreel 2022 – Red Raion
Keynote | Moby Dick - Friends to the rescue! – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-06 Mar 2023

CryoCON 2023

Renaissance at Plano Legacy West Hotel, Dallas, United States
10-12 May 2023

Asia Pool & Spa Expo

China Import & Export Fair Complex, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS