Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
ukactive’s Steven Ward welcomes medical support for ‘prevention over cure’
POSTED 20 May 2015 . BY Jak Phillips
Steven Ward recently took over the reins at the physical activity sector body
A call from the Academy of Medical Royal Colleges (AMRC) for an end to over-zealous clinical interventions by doctors has been praised by ukactive executive director Steven Ward as a step in the right direction towards the use of physical activity as a frontline treatment.

The recent AMRC editorial, published in the BMJ, outlined a new initiative called Choosing Wisely, which aims to limit the amount of ‘expensive’ and ‘potentially harmful’ prescriptions and treatments used to treat patients based on a minimal evidence base. The authors say the current NHS system is skewed towards action for action’s sake, when often “doing nothing might be the favourable option.”

“A culture of ‘more is better,’ where the onus is on doctors to “do something” at each consultation has bred unbalanced decision making,” wrote the authors.

“This has resulted in patients sometimes being offered treatments that have only minor benefit and minimal evidence, despite the potential for substantial harm and expense.”

Although the article doesn’t explicitly cite exercise as a solution, Ward believes the support for alternatives to clinical intervention will offer encouragement to physical activity advocates. It follows a landmark Health Select Committee report in which Dr Sarah Wollaston MP called on medical professionals to harness the “extraordinary benefits of exercise in improving physical and mental health” to prioritise prevention as a public health strategy.

These sentiments were echoed by Ward, who said it is vital that the public health system tackles the root causes of issues, rather than simply seeking to treat them.

“ukactive welcomes this latest paper as a clear indication that the medical community are reading from the same page when it comes to preventative treatments, such as getting the nation moving rather than jumping straight for the clinical option,” Ward told Health Club Management.

“As we have seen with our own Let’s Get Moving service, simple changes in lifestyle – just moving more – have the power to radically re-define the healthcare landscape. Clinicians are a vital partner in calling on government to prioritise these types of intervention.”
RELATED STORIES
  Virgin Active's Matt Merrick and GLL's Mark Sesnan win ukactive Board seats


Virgin Active European COO Matt Merrick and GLL managing director Mark Sesnan have won seats on the new-look ukactive Board of Directors following a high-profile election.
  National Fitness Day 2015 sets sights on school participation


This year’s National Fitness Day – the largest celebration of physical activity in the UK – will see schools included in the initiative for the first time as organiser ukactive targets a bigger and better event than ever before.
  ukactive’s Steven Ward defends treadmills amid concerns over Goldberg death


The new ukactive executive director Steven Ward has spoken out in support of treadmills, following a slew of headlines questioning their safety in the wake of the tragic death of Silicon Valley executive Dave Goldberg.
  ukactive seeks applications for new Membership Council


ukactive is calling on existing members to apply for its newly-formed Membership Council as the physical activity sector body continues to restructure following its governance review.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
ukactive’s Steven Ward welcomes medical support for ‘prevention over cure’
POSTED 20 May 2015 . BY Jak Phillips
Steven Ward recently took over the reins at the physical activity sector body
A call from the Academy of Medical Royal Colleges (AMRC) for an end to over-zealous clinical interventions by doctors has been praised by ukactive executive director Steven Ward as a step in the right direction towards the use of physical activity as a frontline treatment.

The recent AMRC editorial, published in the BMJ, outlined a new initiative called Choosing Wisely, which aims to limit the amount of ‘expensive’ and ‘potentially harmful’ prescriptions and treatments used to treat patients based on a minimal evidence base. The authors say the current NHS system is skewed towards action for action’s sake, when often “doing nothing might be the favourable option.”

“A culture of ‘more is better,’ where the onus is on doctors to “do something” at each consultation has bred unbalanced decision making,” wrote the authors.

“This has resulted in patients sometimes being offered treatments that have only minor benefit and minimal evidence, despite the potential for substantial harm and expense.”

Although the article doesn’t explicitly cite exercise as a solution, Ward believes the support for alternatives to clinical intervention will offer encouragement to physical activity advocates. It follows a landmark Health Select Committee report in which Dr Sarah Wollaston MP called on medical professionals to harness the “extraordinary benefits of exercise in improving physical and mental health” to prioritise prevention as a public health strategy.

These sentiments were echoed by Ward, who said it is vital that the public health system tackles the root causes of issues, rather than simply seeking to treat them.

“ukactive welcomes this latest paper as a clear indication that the medical community are reading from the same page when it comes to preventative treatments, such as getting the nation moving rather than jumping straight for the clinical option,” Ward told Health Club Management.

“As we have seen with our own Let’s Get Moving service, simple changes in lifestyle – just moving more – have the power to radically re-define the healthcare landscape. Clinicians are a vital partner in calling on government to prioritise these types of intervention.”
RELATED STORIES
Virgin Active's Matt Merrick and GLL's Mark Sesnan win ukactive Board seats


Virgin Active European COO Matt Merrick and GLL managing director Mark Sesnan have won seats on the new-look ukactive Board of Directors following a high-profile election.
National Fitness Day 2015 sets sights on school participation


This year’s National Fitness Day – the largest celebration of physical activity in the UK – will see schools included in the initiative for the first time as organiser ukactive targets a bigger and better event than ever before.
ukactive’s Steven Ward defends treadmills amid concerns over Goldberg death


The new ukactive executive director Steven Ward has spoken out in support of treadmills, following a slew of headlines questioning their safety in the wake of the tragic death of Silicon Valley executive Dave Goldberg.
ukactive seeks applications for new Membership Council


ukactive is calling on existing members to apply for its newly-formed Membership Council as the physical activity sector body continues to restructure following its governance review.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS