David Stalker, CEO of ukactive, has announced at the ukactive Summit held in London today (7 November), that the organisation will be joining forces with tennis coach Judy Murray in a bid to get families active.
“A key strategic objective of ukactive is to champion the importance of activity from the earliest possible stage. That means starting at home, encouraging fun and play for families,” says Stalker.
As part of this partnership, ukactive will publish a report in the New Year outlining the health benefits of physical activity from the earliest years.
ukactive will join forces with Murray, mother of 2013 Wimbledon Champion Andy Murray, to promote simple games for families “to build physical literacy and confidence” as part of Judy's Set4Sport campaign, which has been supported by RBS since its launch in 2011.
Murray welcomed the announcement from Cancun in Mexico where she is a keynote speaker at the International Tennis Federation's Coaches Conference.
“I am excited to be joining forces with ukactive to raise awareness of the benefits of families getting up and active together," she said.
"This is not about training to be an Olympic Champion from the cot but helping children to have fun being active through play that builds confidence and the basis of skills that can help them win later in life.”
Find out more about Set4Sport here.
