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NEWS
Steven Ward steps up as ukactive chief executive
POSTED 08 May 2017 . BY Lauretta Ihonor
Ward has been with the body since 2006
ukactive has promoted its executive director Steven Ward to the position of CEO, the health body has announced today (8 May).

The appointment comes two years after the departure of former CEO David Stalker – a move that saw Ward take up the role of executive director to help drive the not-for-profit forward.

Ward said he had greatly enjoyed his past two years as executive director, during which he has worked with the team to build on the legacy of his predecessor.

He added: "Our members are the bedrock of ukactive and our focus will always be delivering against their core commercial agenda. New ukactive initiatives, such as ActiveLab and Future Leaders are starting to have an impact in this area and we're now fully-focused on accelerating this momentum and injecting urgency into the physical activity agenda."

In response to the new appointment, ukactive chair Baroness Tanni Grey-Thompson said: "Under Steven's leadership the organisation has taken great strides over the last few years across a number of areas.

"Across policy, media, business, the investment community, research and innovation, ukactive is in a better position to support the vital work of its members and we as a board are hugely excited by the direction [in] which Steven is taking this organisation.

"With a great team behind him, we're confident that the sector can expect major progress from ukactive in the coming years as we intensify efforts, hand in hand with members and key partners, to get more people, more active, more often."

ukactive's board also praised Ward, who has spent more than a decade with the organisation after joining the team as a policy intern in 2006. It described him as the "ideal candidate" to drive and deliver ukactive's ambitious strategy, highlighting the central role the new CEO played in the body's physical agenda to date.

Indeed, Ward and the policy team have spearheaded notable initiatives, such as securing almost £40m of investment for tackling inactivity at local authority public health level through the landmark Turning the Tide of Inactivity report, which won the 2014 Public Affairs Award for Trade Association Campaign of the Year. He also helped shape the body's 2012 rebrand from the Fitness Industry Association (FIA) to ukactive, and he helped strengthen its ties to key partners, including the Department of Health and Sport England.

Ward's decade with ukactive has been a time of significant growth. In that time, the body's membership has risen by almost 50 per cent to make it the leading not-for-profit body for physical activity in the UK.
RELATED STORIES
  Ukactive launches Manifesto for an Active Britain ahead of general election


Ukactive has launched a five-point manifesto designed to improve the health of the nation, urging all parties to adopt policies within it ahead of the forthcoming general election on 8 June.
  ukactive vows to work for members during election campaign


ukactive chair Baroness Tanni Grey-Thompson has pledged that the voice of the physical activity sector will be heard ahead of the proposed general election amid fears that Brexit could "suffocate" the campaign.
  Sports minister addresses physical activity sector at ukactive event


Fifty MPs, including sports minister Tracey Crouch, gathered to address and mingle with sport and fitness sector heavyweights at ukactive’s parliamentary reception last night (20 March).
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NEWS
Steven Ward steps up as ukactive chief executive
POSTED 08 May 2017 . BY Lauretta Ihonor
Ward has been with the body since 2006
ukactive has promoted its executive director Steven Ward to the position of CEO, the health body has announced today (8 May).

The appointment comes two years after the departure of former CEO David Stalker – a move that saw Ward take up the role of executive director to help drive the not-for-profit forward.

Ward said he had greatly enjoyed his past two years as executive director, during which he has worked with the team to build on the legacy of his predecessor.

He added: "Our members are the bedrock of ukactive and our focus will always be delivering against their core commercial agenda. New ukactive initiatives, such as ActiveLab and Future Leaders are starting to have an impact in this area and we're now fully-focused on accelerating this momentum and injecting urgency into the physical activity agenda."

In response to the new appointment, ukactive chair Baroness Tanni Grey-Thompson said: "Under Steven's leadership the organisation has taken great strides over the last few years across a number of areas.

"Across policy, media, business, the investment community, research and innovation, ukactive is in a better position to support the vital work of its members and we as a board are hugely excited by the direction [in] which Steven is taking this organisation.

"With a great team behind him, we're confident that the sector can expect major progress from ukactive in the coming years as we intensify efforts, hand in hand with members and key partners, to get more people, more active, more often."

ukactive's board also praised Ward, who has spent more than a decade with the organisation after joining the team as a policy intern in 2006. It described him as the "ideal candidate" to drive and deliver ukactive's ambitious strategy, highlighting the central role the new CEO played in the body's physical agenda to date.

Indeed, Ward and the policy team have spearheaded notable initiatives, such as securing almost £40m of investment for tackling inactivity at local authority public health level through the landmark Turning the Tide of Inactivity report, which won the 2014 Public Affairs Award for Trade Association Campaign of the Year. He also helped shape the body's 2012 rebrand from the Fitness Industry Association (FIA) to ukactive, and he helped strengthen its ties to key partners, including the Department of Health and Sport England.

Ward's decade with ukactive has been a time of significant growth. In that time, the body's membership has risen by almost 50 per cent to make it the leading not-for-profit body for physical activity in the UK.
RELATED STORIES
Ukactive launches Manifesto for an Active Britain ahead of general election


Ukactive has launched a five-point manifesto designed to improve the health of the nation, urging all parties to adopt policies within it ahead of the forthcoming general election on 8 June.
ukactive vows to work for members during election campaign


ukactive chair Baroness Tanni Grey-Thompson has pledged that the voice of the physical activity sector will be heard ahead of the proposed general election amid fears that Brexit could "suffocate" the campaign.
Sports minister addresses physical activity sector at ukactive event


Fifty MPs, including sports minister Tracey Crouch, gathered to address and mingle with sport and fitness sector heavyweights at ukactive’s parliamentary reception last night (20 March).
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
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+ More catalogues  
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09-11 Jun 2026

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ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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