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NEWS
Peter Jackson wants to tell the story of a Maori island through augmented reality
POSTED 20 Sep 2016 . BY Tom Anstey
Jackson has been involved in development of several visitor attractions for New Zealand in recent years Credit: Matt Sayles/Invision/Press Association Images
Sir Peter Jackson continues to contribute to visitor experiences in his home country, with the New Zealand native now planning a digital project utilising augmented reality to teach visitors about the Maori inhabitants of Matiu-Somes Island.

The island – located within Wellington Harbour – would aim to create an experience where visitors could potentially explore the island using AR glasses, with digital overlays and images appearing as they learned what life was like for its Maori inhabitants.

"We are in the early stages of this journey together, but the idea potentially involves using various media, including digital storytelling and the latest in virtual and augmented reality technology, to tell stories about the Maori history of Wellington,” said Dominic Sheehan, general manager of Jackson's Wingnut Films Productions, speaking to the New Zealand Herald.

"We're looking forward to chatting to the trust and talking about how we can best work together," he added.

Maori tribe Taranaki Wh?nui ki Te Upoko o Te Ika took ownership of the island in 2009. Its management is shared between local government, the Department of Conservation and the tribe’s operational body.

The project is seeking funding support through the Government's Maori ICT Fund. Jackson has worked on several tourism ventures in the past several years, with his proposed movie museum in Wellington currently seeking approval, while the director also brought a World War One museum project to the city’s former Dominion Museum Building. Further afield, the set used for filming The Hobbit and The Lord of the Rings trilogies in Matamata has been turned into a visitor attraction, with Hobbiton one of New Zealand’s most popular tourist hotspots.

The island is accessible from several public locations, including downtown Wellington, Petone, Days Bay and Seatoun. As a visitor destination it is growing in popularity, welcoming more than 15,000 people last year.
RELATED STORIES
  Architects inspired by mythical fish for proposed design of Wellington Movie Museum


New Zealand practice Studio Pacific Architecture have developed alternative designs for a planned film museum in Wellington backed by Lord of the Rings director Peter Jackson.
  Sir Peter Jackson to invest millions in New Zealand movie museum


Sir Peter Jackson will invest millions of dollars into a blockbuster movie museum and convention centre in the film-maker’s hometown of Wellington, New Zealand.
  Peter Jackson turns eye towards World War One project


Director Peter Jackson is now focusing his attention on his World War One museum project at New Zealand’s former Dominion Museum Building in Wellington after completing the Hobbit movie trilogy.
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NEWS
Peter Jackson wants to tell the story of a Maori island through augmented reality
POSTED 20 Sep 2016 . BY Tom Anstey
Jackson has been involved in development of several visitor attractions for New Zealand in recent years Credit: Matt Sayles/Invision/Press Association Images
Sir Peter Jackson continues to contribute to visitor experiences in his home country, with the New Zealand native now planning a digital project utilising augmented reality to teach visitors about the Maori inhabitants of Matiu-Somes Island.

The island – located within Wellington Harbour – would aim to create an experience where visitors could potentially explore the island using AR glasses, with digital overlays and images appearing as they learned what life was like for its Maori inhabitants.

"We are in the early stages of this journey together, but the idea potentially involves using various media, including digital storytelling and the latest in virtual and augmented reality technology, to tell stories about the Maori history of Wellington,” said Dominic Sheehan, general manager of Jackson's Wingnut Films Productions, speaking to the New Zealand Herald.

"We're looking forward to chatting to the trust and talking about how we can best work together," he added.

Maori tribe Taranaki Wh?nui ki Te Upoko o Te Ika took ownership of the island in 2009. Its management is shared between local government, the Department of Conservation and the tribe’s operational body.

The project is seeking funding support through the Government's Maori ICT Fund. Jackson has worked on several tourism ventures in the past several years, with his proposed movie museum in Wellington currently seeking approval, while the director also brought a World War One museum project to the city’s former Dominion Museum Building. Further afield, the set used for filming The Hobbit and The Lord of the Rings trilogies in Matamata has been turned into a visitor attraction, with Hobbiton one of New Zealand’s most popular tourist hotspots.

The island is accessible from several public locations, including downtown Wellington, Petone, Days Bay and Seatoun. As a visitor destination it is growing in popularity, welcoming more than 15,000 people last year.
RELATED STORIES
Architects inspired by mythical fish for proposed design of Wellington Movie Museum


New Zealand practice Studio Pacific Architecture have developed alternative designs for a planned film museum in Wellington backed by Lord of the Rings director Peter Jackson.
Sir Peter Jackson to invest millions in New Zealand movie museum


Sir Peter Jackson will invest millions of dollars into a blockbuster movie museum and convention centre in the film-maker’s hometown of Wellington, New Zealand.
Peter Jackson turns eye towards World War One project


Director Peter Jackson is now focusing his attention on his World War One museum project at New Zealand’s former Dominion Museum Building in Wellington after completing the Hobbit movie trilogy.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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