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NEWS
Peter Jackson wants to tell the story of a Maori island through augmented reality
POSTED 20 Sep 2016 . BY Tom Anstey
Jackson has been involved in development of several visitor attractions for New Zealand in recent years Credit: Matt Sayles/Invision/Press Association Images
Sir Peter Jackson continues to contribute to visitor experiences in his home country, with the New Zealand native now planning a digital project utilising augmented reality to teach visitors about the Maori inhabitants of Matiu-Somes Island.

The island – located within Wellington Harbour – would aim to create an experience where visitors could potentially explore the island using AR glasses, with digital overlays and images appearing as they learned what life was like for its Maori inhabitants.

"We are in the early stages of this journey together, but the idea potentially involves using various media, including digital storytelling and the latest in virtual and augmented reality technology, to tell stories about the Maori history of Wellington,” said Dominic Sheehan, general manager of Jackson's Wingnut Films Productions, speaking to the New Zealand Herald.

"We're looking forward to chatting to the trust and talking about how we can best work together," he added.

Maori tribe Taranaki Wh?nui ki Te Upoko o Te Ika took ownership of the island in 2009. Its management is shared between local government, the Department of Conservation and the tribe’s operational body.

The project is seeking funding support through the Government's Maori ICT Fund. Jackson has worked on several tourism ventures in the past several years, with his proposed movie museum in Wellington currently seeking approval, while the director also brought a World War One museum project to the city’s former Dominion Museum Building. Further afield, the set used for filming The Hobbit and The Lord of the Rings trilogies in Matamata has been turned into a visitor attraction, with Hobbiton one of New Zealand’s most popular tourist hotspots.

The island is accessible from several public locations, including downtown Wellington, Petone, Days Bay and Seatoun. As a visitor destination it is growing in popularity, welcoming more than 15,000 people last year.
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NEWS
Peter Jackson wants to tell the story of a Maori island through augmented reality
POSTED 20 Sep 2016 . BY Tom Anstey
Jackson has been involved in development of several visitor attractions for New Zealand in recent years Credit: Matt Sayles/Invision/Press Association Images
Sir Peter Jackson continues to contribute to visitor experiences in his home country, with the New Zealand native now planning a digital project utilising augmented reality to teach visitors about the Maori inhabitants of Matiu-Somes Island.

The island – located within Wellington Harbour – would aim to create an experience where visitors could potentially explore the island using AR glasses, with digital overlays and images appearing as they learned what life was like for its Maori inhabitants.

"We are in the early stages of this journey together, but the idea potentially involves using various media, including digital storytelling and the latest in virtual and augmented reality technology, to tell stories about the Maori history of Wellington,” said Dominic Sheehan, general manager of Jackson's Wingnut Films Productions, speaking to the New Zealand Herald.

"We're looking forward to chatting to the trust and talking about how we can best work together," he added.

Maori tribe Taranaki Wh?nui ki Te Upoko o Te Ika took ownership of the island in 2009. Its management is shared between local government, the Department of Conservation and the tribe’s operational body.

The project is seeking funding support through the Government's Maori ICT Fund. Jackson has worked on several tourism ventures in the past several years, with his proposed movie museum in Wellington currently seeking approval, while the director also brought a World War One museum project to the city’s former Dominion Museum Building. Further afield, the set used for filming The Hobbit and The Lord of the Rings trilogies in Matamata has been turned into a visitor attraction, with Hobbiton one of New Zealand’s most popular tourist hotspots.

The island is accessible from several public locations, including downtown Wellington, Petone, Days Bay and Seatoun. As a visitor destination it is growing in popularity, welcoming more than 15,000 people last year.
RELATED STORIES
Architects inspired by mythical fish for proposed design of Wellington Movie Museum


New Zealand practice Studio Pacific Architecture have developed alternative designs for a planned film museum in Wellington backed by Lord of the Rings director Peter Jackson.
Sir Peter Jackson to invest millions in New Zealand movie museum


Sir Peter Jackson will invest millions of dollars into a blockbuster movie museum and convention centre in the film-maker’s hometown of Wellington, New Zealand.
Peter Jackson turns eye towards World War One project


Director Peter Jackson is now focusing his attention on his World War One museum project at New Zealand’s former Dominion Museum Building in Wellington after completing the Hobbit movie trilogy.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
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COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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