Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Young V&A opens its doors in London
POSTED 14 Jul 2023 . BY Tom Walker
Exhibitions at the museum include This is Me, a photography display featuring local young people Credit: Rehan Jamil/V&A
A new museum dedicated entirely to children has opened its doors in London, UK
Young V&A has been created to "herald a shift in the way museums are designed for young people"
Designed by De Matos Ryan and AOC Architecture, the development involved detailed consultation with more than 22,000 young people
The museum's three galleries – Play, Imagine and Design – are "rooted in research into early years’ development"
Young V&A, a new museum dedicated entirely to children, has opened its doors in London, UK.

The new, £13m attraction has been created to "herald a shift in the way museums are designed for young people".

Designed by De Matos Ryan and AOC Architecture – in collaboration with children – the free museum explores art, design and performance and is dedicated to children aged between 0 and 14.

It is the product of a seven-year project that involved detailed consultation with more than 22,000 children, young people, parents and teachers.

Located in a Grade II*-listed building that previously housed the V&A Museum of Childhood, the construction of the museum has taken three years.

Created with the input from children, the museum has been shaped around their interests to encourage playful learning, foster creative agency, and spark imaginations.

Young V&A will house three galleries – Play, Imagine and Design – which are "rooted in research into early years’ development".

They will help children build the skills and creative confidence they need to thrive in a fast-changing world.

The galleries include interactives and hands-on activities for all ages.

These include colourful and tactile sensory landscapes for infants and toddlers, performance and story-telling spaces for early readers and writers, an open design studio where children can learn from leading designers, as well as topical contemporary displays and a games design space for teens.

Among the highlights is an interactive Minecraft installation in the Play Gallery’s game design space, ‘The Arcade’.

The installation, built by Blockworks with support from Mojang and Microsoft, begins in a recreation of Young V&A’s Town Square, before taking visitors across real and imaginary worlds created by Minecraft players across the globe.

A spokesperson for Young V&A said: "Co-designed with children and young people, Young V&A is a free, national museum designed to showcase the power of creativity in children’s lives as they build new skills and develop the creative confidence needed to thrive in our fast-changing world.

"It is a ‘doing’ museum – a joyful, buzzing, and optimistic place underpinned by the power of design and creativity."
RELATED STORIES
  FEATURE: Museums: Getting creative


How the Young V&A will aim to provide children with the creative tools stripped out by the pandemic
  V&A renames childhood museum as part of £13m redevelopment


Construction work has begun on a £13m redevelopment project which will look to transform the V&A Museum of Childhood into the UK’s "premier national museum" entirely dedicated to children.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Young V&A opens its doors in London
POSTED 14 Jul 2023 . BY Tom Walker
Exhibitions at the museum include This is Me, a photography display featuring local young people Credit: Rehan Jamil/V&A
A new museum dedicated entirely to children has opened its doors in London, UK
Young V&A has been created to "herald a shift in the way museums are designed for young people"
Designed by De Matos Ryan and AOC Architecture, the development involved detailed consultation with more than 22,000 young people
The museum's three galleries – Play, Imagine and Design – are "rooted in research into early years’ development"
Young V&A, a new museum dedicated entirely to children, has opened its doors in London, UK.

The new, £13m attraction has been created to "herald a shift in the way museums are designed for young people".

Designed by De Matos Ryan and AOC Architecture – in collaboration with children – the free museum explores art, design and performance and is dedicated to children aged between 0 and 14.

It is the product of a seven-year project that involved detailed consultation with more than 22,000 children, young people, parents and teachers.

Located in a Grade II*-listed building that previously housed the V&A Museum of Childhood, the construction of the museum has taken three years.

Created with the input from children, the museum has been shaped around their interests to encourage playful learning, foster creative agency, and spark imaginations.

Young V&A will house three galleries – Play, Imagine and Design – which are "rooted in research into early years’ development".

They will help children build the skills and creative confidence they need to thrive in a fast-changing world.

The galleries include interactives and hands-on activities for all ages.

These include colourful and tactile sensory landscapes for infants and toddlers, performance and story-telling spaces for early readers and writers, an open design studio where children can learn from leading designers, as well as topical contemporary displays and a games design space for teens.

Among the highlights is an interactive Minecraft installation in the Play Gallery’s game design space, ‘The Arcade’.

The installation, built by Blockworks with support from Mojang and Microsoft, begins in a recreation of Young V&A’s Town Square, before taking visitors across real and imaginary worlds created by Minecraft players across the globe.

A spokesperson for Young V&A said: "Co-designed with children and young people, Young V&A is a free, national museum designed to showcase the power of creativity in children’s lives as they build new skills and develop the creative confidence needed to thrive in our fast-changing world.

"It is a ‘doing’ museum – a joyful, buzzing, and optimistic place underpinned by the power of design and creativity."
RELATED STORIES
FEATURE: Museums: Getting creative


How the Young V&A will aim to provide children with the creative tools stripped out by the pandemic
V&A renames childhood museum as part of £13m redevelopment


Construction work has begun on a £13m redevelopment project which will look to transform the V&A Museum of Childhood into the UK’s "premier national museum" entirely dedicated to children.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS